Insights

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Discover insights from Idea Grove, a PR and digital marketing agency for B2B technology, manufacturing, and logistics brands, headquartered in Dallas, Texas.

14 min read

How do you convert LinkedIn browsing into solid B2B leads? Effective B2B LinkedIn lead...

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15 min read

Determining your B2B LinkedIn marketing ROI is critical in today’s data-driven...

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Social media and online advertising don’t always feel like natural fits for supply chain...

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One of my favorite parts about working in digital marketing is that it is always...

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I’m going to be honest with you. I don’t envy my digital marketing colleagues. They have...

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One of the biggest disconnects I’ve seen in my years in B2B is between sales and...

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For many marketers who’ve been in the game awhile, when they think about SEO, their mind...

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A few months ago, our CEO, Scott, let me know there was an opportunity to enroll in a...

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HubSpot has hundreds of integrations, and that number is only growing with the...

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Every year, over 20,000 HubSpot users and marketing and sales industry professionals...

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You have been hearing it for awhile: video content is king, and it's not going away any...

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12 min read

It’s 2022. You’ve been told to drive more traffic to your website to increase the number...

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Another month, another awesome DFW HubSpot User Group (HUG) event! This month’s event was...

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This year, the Dallas North and DFW HubSpot User Groups (HUGs) are merging under the DFW...

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For any digital marketing professional worried about SEO, you have become accustomed to...

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While it’s a poor artist who blames his tools, the wrong marketing technology can...

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 In 2017, Idea Grove doubled the size of its digital marketing practice. Today, we’re...

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We are excited to announce that Idea Grove has been promoted from a HubSpot Silver...

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This is the third part in our series on marketing certification study guides. Today’s...

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AI and Marketing

Learn About AI in Digital Marketing

Read about the generative AI revolution in digital marketing.

5 min read

Manufacturing businesses are often so deeply entrenched in the production and delivery of...

12 min read

Enhancing LinkedIn brand awareness can transform your professional footprint. This...

14 min read

How do you convert LinkedIn browsing into solid B2B leads? Effective B2B LinkedIn lead...

Generative artificial intelligence (GenAI) has taken the technical world by storm,...

Artificial Intelligence (AI) isn't exactly a novel concept, but it’s most certainly one...

Customer testimonials

We hone our expertise every day to better serve our clients

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Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

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Sarah DiRico

Vice President, Viaero Wireless

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The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

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ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

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