To SitePal or Not to SitePal?

Content Marketing

Scott Baradell

Published: Sep 11, 2006

Last Updated: Dec 3, 2017

Steve at Pierce Mattie voiced concern over Media Orchard adding a SitePal babe to our Web site:

Eww! I hate these things! Scott, my vote is a VETO. I have always loved your clean design, colors and consistent style sheet on your blog. Are you sure people like these things? They freak me out! It might just be me. If anything, they should have the same organic media feel and be original illustrative characters "from the grove" artwork.

Steve, we agree in principle; they are a little weird-looking. Maybe even a bit eerie. And definitely cheesy.

But since Media Orchard is also weird, eerie and cheesy, it meshes perfectly with our brand personality.

Would we recommend SitePal for one of our clients? Maybe, maybe not; it would depend on the application and budget. For a small business that wants to make its site a little more engaging for as little as $9.95 a month, it's certainly an economical option.

Here's more info on SitePal from Pete Cashmore.

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About the Author

Scott Baradell

Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

Meet Scott