Digital marketing isn’t a science, no matter what some may tell you. There are no guarantees, no matter how many campaigns you’ve run. That’s especially true when it comes to B2B digital marketing. Yes, you learn from previous campaigns, and success can get easier. But very few campaigns launch perfectly. There is almost always some level of testing and tweaking to optimize performance.
READ MOREWe recently chatted about why your email marketing might not be producing quite the results you were hoping for. Namely, I asked you to reflect on whether the emails you send are more like unwanted pests than welcome guests. Email marketing, of course, is a key component of a fully integrated digital marketing strategy, so I hope our tips helped you improve retention of your email subscribers.
READ MOREMost working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click of the delete button.
The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
