I recently chose to make my home in Mérida, in the northwestern Yucatán peninsula of Mexico. To look at me, you’d think the main reason is because I love the food here. In fact, the area is becoming a mecca for foodies from around the world. And the desserts? Just browse the web to find photos of creations so tasty you’ll want to jump on a plane.
READ MOREAs public relations professionals, we spend much of our time trying to secure coverage for our clients in traditional publications, but that can be difficult in a market where you can’t throw a stone without hitting a competitor. The journalists that cover your space will have heard the same story hundreds of times, making it completely uninteresting to them and their readers. So what can you do when the tried and true methods aren’t working? Turns out, with a little bit of elbow grease, quite a lot.
READ MOREMy background is journalism. I spent 15 years writing and editing at the big newspaper here in Dallas. Journalism was all I ever saw myself doing. Apparently, it’s not all God saw me doing, because I’m here on the blog of a B2B technology PR and marketing firm writing about content creation. But I’m not complaining. I love my job. Like, really love it.
READ MOREThe Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
