THE 4 DO’S AND DON’TS OF MARKETING TO CHANNEL PARTNERS THROUGH STRATEGIC PUBLIC RELATIONS

Most companies know that marketing to customers is imperative to maintaining a competitive edge, but they may not prioritize marketing to channel partners in quite the same way. But selling indirectly through a channel is not going away anytime soon. For the largest IT vendors in the world, for example, channel sales can comprise 60 to 70 percent of their sales. With such a significant piece of the pie coming from the channel, it’s imperative to develop an efficient and effective channel marketing plan.

MASTERING MEDIA RELATIONS IN A B2B TECHNOLOGY WORLD: HOW TO PREDICT AND ENHANCE THE MEDIA RELATIONS SUCCESS OF YOUR ANNOUNCEMENT

by Katie Long September 26

The world of B2B technology is exploding but, as with nearly every space with the capacity for both growth and profitability, there is plenty of competition. More and more, companies are turning to marketing to help them cut through the noise. In a recent report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations, 75 percent of respondents said they planned to increase overall spending on PR over the next five years.

CREATING CONTENT? WHAT’S YOUR EDITORIAL VIEWPOINT?

by Jarrett Rush September 18

When I was a kid, cable television networks weren’t the homogenized mush that they are today, differentiated only by the logo in the corner of the screen and not their programming.

FEATURED ARTICLE OCTOBER 4

THE 4 DO’S AND DON’TS OF MARKETING TO CHANNEL PARTNERS THROUGH STRATEGIC PUBLIC RELATIONS

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