FEATURED ARTICLE AUGUST 15

WHY IS MY B2B DIGITAL MARKETING FAILING? YOU’RE RELYING ON ONE CHANNEL

Digital marketing isn’t a science, no matter what some may tell you. There are no guarantees, no matter how many campaigns you’ve run. That’s especially true when it comes to B2B digital marketing. Yes, you learn from previous campaigns, and success can get easier. But very few campaigns launch perfectly. There is almost always some level of testing and tweaking to optimize performance.

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EMAIL ONBOARDING: YOUR FIRST EMAIL ISN’T ALWAYS THE MOST IMPORTANT

by [Digital Marketing]

We recently chatted about why your email marketing might not be producing quite the results you were hoping for. Namely, I asked you to reflect on whether the emails you send are more like unwanted pests than welcome guests. Email marketing, of course, is a key component of a fully integrated digital marketing strategy, so I hope our tips helped you improve retention of your email subscribers.

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IS YOUR NEWS RELEASE ACTUALLY NEWS — OR IS IT JUST BS?

by [Public Relations]

Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click of the delete button.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.