If LinkedIn isn’t already a part of your marketing strategy, you’re missing out on a big opportunity. LinkedIn is a match made in heaven between B2B marketers and effective lead generation. That’s because it has such rapid and continuous audience expansion, as well as a healthy appeal to niche audiences.
READ MOREContent is king. When it comes to marketing B2B products and services, we’ve all heard the phrase, especially in the technology space. It’s become a cliché.
In many respects, it’s true. You need quality, informative content to engage prospects at all stages of the sales funnel. And because tech sales cycles tend to be longer than most, often stretching from months to years, the volume and variety of content is always growing.
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READ MOREThanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
