FEATURED ARTICLE JULY 30

HOW OWNED MEDIA CAN BE THE BRIDGE BETWEEN YOUR B2B TECH PR AND MARKETING PROGRAMS

I’m going to tell you something I don’t know if I’ve ever admitted before. It’s not something I ever realized until I saw my colleagues doing it every day. But the simple fact is: public relations is hard work.

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HOW YOUR AGENCY CAN HELP YOU KEEP YOUR FOCUS ON YOUR STRATEGY

by [Account Service]

I’ve been in the marketing world for a while now, coming up on a decade after starting my career in journalism. Let me tell you a story. It’s fictionalized, but it’s also not. If it were a movie it’d start with the words “Inspired by true events.”

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5 B2B SOCIAL MEDIA INFLUENCERS YOU SHOULD BE FOLLOWING

by [Social Media]

It's no secret that social media marketing changes continuously. Trends come and go so quickly that it’s hard to keep up. As social media marketers, we have to be ready to adapt and embrace new strategies. I test new ways to engage with audiences almost every day. I have to be creative and up to date with the trends to be successful on each channel. 

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