SUCCESSFUL B2B TECH PR RELIES ON CRAFTING PERSONALIZED PITCHES, AND WE CAN PROVE IT

As public relations professionals, we know how to figuratively stretch a dollar. Occasionally, clients don’t have a recurring roster of robust news, or the news they do have is not always deemed media-worthy (think internal company announcements or minor hiring shifts). As PR practitioners, we’re tasked with helping clients make the most of the messages they disseminate, even if the content isn’t necessarily “new” news.

CONSISTENCY IS KEY TO B2B SOCIAL MEDIA SUCCESS, AND WE HAVE THE PROOF

by Talissa Beall [Social Media] September 3

Marketing teams are busier and leaner than ever, and it’s difficult to juggle all of the elements needed to keep the B2B branding machine running.

PROOF THAT HARNESSING ORIGINAL DATA CAN MAKE YOUR B2B TECH PR PROGRAM A SUCCESS

by Julia Carder [Public Relations] September 1

Public relations is hard work; B2B public relations is even harder. The audience you’re asked to communicate with has an extra layer of responsibility that everyday consumers don’t have. B2B audiences are an intricate quilt of CIOs, CTOs and more looking to make informed decisions on behalf of the companies they work for. There’s a layer of skepticism you have to break through to reach them.

FEATURED ARTICLE SEPTEMBER 11

SUCCESSFUL B2B TECH PR RELIES ON CRAFTING PERSONALIZED PITCHES, AND WE CAN PROVE IT

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