FEATURED ARTICLE JULY 18

HOW INTEGRATION CAN CURE YOUR PR AND MARKETING HEADACHES: THREE EXAMPLES

If you work in the world of public relations or marketing, you’ve heard it 100 times before—integrate, integrate, integrate. But why? This question has come up countless times during my career as a PR professional. I’ve found many companies are either believers in the street cred of earned media—not to mention the thrill of seeing their company’s name in boldface type—or partial to the hard metrics associated with marketing and analytics. Others implement both but fall into the trap of siloed campaigns, resulting in inefficiencies and, at times, conflicting messages. However, thanks to marketing technology and analytics, the benefits of integration have never been so clear—or necessary. 

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SLACK CHAT: WHEN SHOULD B2B BRANDS ENGAGE POLITICALLY?

by [Slack Chats]

Jacqueline (Jacqueline Wasem, account manager): Hi team! Let’s get started. Today we’ll discuss how B2B companies should navigate today’s divisive political climate so as to maximize success and reduce risk. We’ll analyze what approaches are best for a company’s business performance.

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MARTECH TALK: DIGITAL SIGNAGE WITH IAN STONE OF RESPARIO

by [MarTech Talk]

When you first learn about the marketing industry category called "digital signage," you can be forgiven if your mind initially fills with images of blinking electronic billboards. That might be where the industry started years ago, but today digital signage is on the cutting edge of interactive content marketing for use cases requiring large screens. Try doing "gesture tours" with a laptop.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.