FEATURED ARTICLE JULY 8

FOUR PEOPLE AND ONE BRAND THAT WILL INSPIRE YOUR B2B CONTENT MARKETING

It’s really easy in B2B content marketing to get caught up in our own projects. I do it all the time, and it’s not necessarily a bad thing. But sometimes that kind of focus can lead to a blindness that keeps you from seeing what else is happening and, if you’re not careful, can lead to burn out. It can keep us from pushing ourselves or coming up with new ideas. Instead, we lean on the old and the comfortable—even when the old and the comfortable may not be the best approach. 

READ MORE

LATEST POST

SLACK CHAT: HOW THE EVOLUTION OF JOURNALISM IS AFFECTING PR

by [Slack Chats]

Jarrett (Jarrett Rush, director of content marketing): Political divisions. A president with a loose grasp of facts. A global pandemic. These are interesting times. Everything going on is creating some serious cultural shifts. Some are arguing that these shifts—things like the moves toward telemedicine and remote work—were things that were already coming. Our current climate just accelerated those changes.

READ MORE

OPTIMIZING FOR SEARCH WITH AN OUTSTANDING USER EXPERIENCE

by [HubSpot Consulting]

User experience and SEO haven’t always been the best of friends. Thankfully, Google has upped its game over the last decade and has developed more of its algorithms to act more and more like actual users. While metrics like site and page speed have officially been a ranking factor since Google released its “Speed Update” in 2018, other areas of user experience haven’t seen the same level of attention.

READ MORE