FEATURED ARTICLE AUGUST 7

YOUR OFFICE IS BUSINESS CASUAL, SO WHY ISN'T YOUR B2B CONTENT?

I remember going into my dad’s closet as a kid. On the left was a whole section dedicated just to suits. It’s what he wore to work every day, so he needed several.

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WHY AND HOW TO KEEP YOUR B2B TECHNOLOGY BLOG OFF THE M.I.A. LIST

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A while back, I wrote about some of the wrong and right reasons that companies blog. Some of wrong reasons are using the blog to post thinly veiled sales brochures, trying to make the author sound smart or intellectual, or simply doing it because a post is expected every week. On the other hand, using your blog to demonstrate thought leadership and provide useful information fosters more engagement with your readers. And by using the appropriate keywords, it can help visitors find your website in the first place, thereby building your site’s authority and trust. 

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ROSS PEROT AND DALLAS’ B2B TECH HISTORY

by [Agency Life]

Idea Grove is a Dallas B2B technology PR and marketing agency, and that’s not by accident. When our president, Scott Baradell, created the agency more than a decade ago, his decision to focus on B2B tech was a strategic one. We are in Dallas, and Dallas is ripe with B2B tech companies—a market that, at the time, was underserved. 

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.