FEATURED ARTICLE APRIL 26

HOW TO MASTER B2B TECH PR IN TODAY’S WORLD

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR professionals when you’re not keeping up with the latest best practices. But you can’t afford to succumb to that fate when it’s your job to stand out and get attention for your clients.

So how can you be a trusted advisor to your clients and get them the coverage they’ve always wanted? Well, some things never change.

READ MORE

LATEST POST

WHY RELEVANCY IS IMPORTANT FOR B2B MARKETING ON FACEBOOK

by [B2B marketing]

Every time you open Facebook the News Feed algorithm is working behind the scenes to create a personalized experience. Each piece of content published by a Facebook friend, or a brand you follow, is assigned a Relevance Score and ranked among all of the other content in your personal News Feed. Every single time. Every piece of content. This is called feed ranking, and it means that no two News Feeds are alike.

READ MORE

PR AND MARKETING TOOLS TO BE THANKFUL FOR THIS HOLIDAY SEASON

by [b2b technology marketing]

The holiday season is finally upon us. I don’t know about you, but I take every opportunity to turn ordinary days into special ones. It’s the most wonderful time of the year but not just because the trees outside are up in lights, and because it’s socially acceptable to eat an entire pumpkin pie by yourself (in fact, it’s encouraged). The holidays mean so much to us at Idea Grove because it’s a time to reflect on and acknowledge all the many things we’re thankful for. With that being said, we’re giving thanks for a few PR and marketing tools that help make our jobs a little easier:

READ MORE

SUBSCRIBE

BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.