FEATURED ARTICLE NOVEMBER 14

IDEA GROVE HIRES PRESIDENT AND COO, UPGRADES OFFICE SPACE TO PREPARE FOR GROWTH

Idea Grove is excited today to announce the addition of John Lacy, a seasoned operations executive, as president and COO. In this newly created role, John will work with me to guide the agency in executing our vision by enhancing our operational efficiency and scalability.
 
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DITCH VANITY METRICS: SOCIAL KPIS THAT ACTUALLY MATTER

by [Social Media]

Vanity metrics are like an animated PowerPoint presentation. They look pretty, but they’re ineffective if you rely on them too frequently. What is a vanity metric? Unfortunately, they are the metrics most people  use to measure social success (Think: followers, page views, reach, etc.). Vanity metrics can be easily inflated and don’t often correlate with the actions that are most important.

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THE NEW KPIS FOR B2B CONTENT MARKETING IN 2020

by [Digital Marketing]

Let's start with some numbers that should blow your hair back.

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