FEATURED ARTICLE JUNE 11

DISCUSSING THE PESO MODEL WITH GINI DIETRICH

Gini Dietrich is a longtime friend and has been a top blogger in the PR world for more than a decade. In 2014, she first coined the term "PESO model" to describe how public relations (including media relations or "earned media") is increasingly integrated with other forms of digital marketing, including paid media (advertising), shared media (e.g., social), and owned media (e.g., blogs and other content). 

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YOUR EMAIL MARKETING: WELCOME GUEST OR UNWANTED PEST?

by [Digital Marketing]

How’s your email inbox treating you lately? Is it overflowing with real work, or it is a quagmire of untargeted (and unwanted) messages from dozens of companies vying for a few moments of your time and budget?

Social media marketing may be on the rise, but 64 percent of companies still say email is the most effective tool in their digital sales and marketing arsenal. Yet if that’s true, why do we get so annoyed with all those messages in our inboxes?

If you—as a marketing professional—feel that way about your inbox, imagine what your customers might think of the emails you’re sending their way.

Do your prospects view your emails as welcome guests—or unwanted pests?

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WHY IS MY B2B DIGITAL MARKETING FAILING? YOU'RE MOVING TOO FAST.

by [Digital Marketing]

Digital marketing comes with a lot of promises. More leads. Better engagement with customers. And ultimately, more sales. But the problem with digital marketing, especially in the B2B world, is that many of those promises never become reality.

That’s not for a lack of time, money, and effort. In some cases, a lot of each. And for many unsuccessful digital marketing efforts, that’s where the first problem is: You are trying to do too many things and moving too fast.

The key to digital marketing isn’t necessarily the perfect message or the right downloadable asset, although both of those are critically important. It’s having the patience to let the process work.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.