FEATURED ARTICLE JANUARY 4

WHY YOU SHOULD INTEGRATE GOOGLE SEARCH CONSOLE WITH HUBSPOT

For any digital marketing professional worried about SEO, you have become accustomed to seeing “Unknown keywords” in your organic search analytics, making it more difficult to really understand how people are really finding you via Google Search. This past November, HubSpot added Google Search console to its lengthy list of integrations, and users everywhere rejoiced. For marketers using HubSpot’s Marketing Hub tools, this means that search optimizations are going to be easier than ever.

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SLACK CHAT: HOW TO BUILD A TECH NETWORK IN DALLAS

by [Slack Chats]

Alan (Alan Cook, client development manager): Hi guys! In a previous Slack chat, we discussed why Dallas isn't always perceived as a technology hub, even though we are home to some of the leading tech companies in the world. Today, let's dispel that notion once and for all by sharing some of our best ideas for networking and getting involved with the local tech community.

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HOW TO BUILD YOUR B2B PAID SOCIAL AUDIENCE FOR FACEBOOK AND LINKEDIN

by [Digital Marketing]

The beauty of social media advertising is you get a lot of say in who sees your promoted content. However, without a clear understanding of who your target audience is, where to find them, and what will intrigue them enough to earn their clicks, your social ad dollars can quickly dwindle away—and without much to show for it.

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