FEATURED ARTICLE DECEMBER 31

TURN YOUR NEW YEAR'S RESOLUTIONS INTO SMART RESOLUTIONS

Will your organization's marketing vision be 20/20 in 2020? The key is to set clear goals for yourself and then make them happen. 

READ MORE

LATEST POST

IDEA GROVE HIRES PRESIDENT AND COO, UPGRADES OFFICE SPACE TO PREPARE FOR GROWTH

by [Agency Life]
Idea Grove is excited today to announce the addition of John Lacy as president and COO of our Dallas marketing firm. In this newly created role, John will work with me to guide the agency in executing our vision by enhancing our operations and scalability.
 
READ MORE

DITCH VANITY METRICS: SOCIAL KPIS THAT ACTUALLY MATTER

by [Social Media]

Vanity metrics are like an animated PowerPoint presentation. They look pretty, but they’re ineffective if you rely on them too frequently. What is a vanity metric? Unfortunately, they are the metrics most people  use to measure social success (Think: followers, page views, reach, etc.). Vanity metrics can be easily inflated and don’t often correlate with the actions that are most important.

READ MORE