FEATURED ARTICLE DECEMBER 9

WHY RELEVANCY IS IMPORTANT FOR B2B MARKETING ON FACEBOOK

Every time you open Facebook the News Feed algorithm is working behind the scenes to create a personalized experience. Each piece of content published by a Facebook friend, or a brand you follow, is assigned a Relevance Score and ranked among all of the other content in your personal News Feed. Every single time. Every piece of content. This is called feed ranking, and it means that no two News Feeds are alike.

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3 THINGS YOU CAN’T OUTSOURCE TO YOUR MARKETING AGENCY

by [b2b technology marketing]

Partnering with an agency specialized in B2B technology is a smart way to supercharge your marketing capabilities and results. A good marketing agency gives you instant access to decades of combined experience, a critical outside eye, informed strategic counsel and breadth of specializations. However, there are a few things that your agency can’t do for you. Taking ownership of these areas in-house will maximize your agency relationship by giving your team the tools it needs to succeed for you. 

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HOLIDAY TIME OFF LEADS TO HAPPIER EMPLOYEES AND ULTIMATELY, HAPPIER CLIENTS

by [Integrated Marketing]

It’s a well-known argument that time off from work has great benefits for employees, yet many don’t seem to take enough each year. Distance from the office allows a mental break from to-do lists and deadlines and can have a major impact on one’s health, including reducing the risk of serious ailments.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.