FEATURED ARTICLE FEBRUARY 26

CONTROVERSY OR CONVICTION: IS YOUR BRAND IDENTITY THE BEST THAT IT CAN BE?

When Gillette released a Super Bowl ad that made a 180-degree turn from its previous brand message, it got social media humming. But while arguably the latest and loudest, Gillette is hardly the first brand that’s stirred a controversy by projecting a major change to its image, nor will it be the last. Of course, the results of such a move can go either way.

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THE SHIFT IN B2B SOCIAL MEDIA YOU CAN'T IGNORE

by [Social Media]

Six Degrees. Bolt.com. Open Diary. These aren’t names most people would cough up if asked to name the progenitors of today’s social media giants. Some would say MySpace or even AOL (yes, AOL). Others more seasoned might argue the early IRC (Internet Relay Chat), various bulletin board services (BBS) and chat rooms were the first incarnations of social media. I’d probably agree with them. But regardless of the form, from primitive to sophisticated, one thing has been consistent among them all: the idea of building communities of people.

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HUBSPOT PARTNER AGENCIES MOJO MEDIA LABS AND IDEA GROVE JOIN FORCES TO LEAD DFW HUBSPOT USER GROUP (HUG)

by [Agency Life]

This year, the Dallas North and DFW HubSpot User Groups (HUGs) are merging under the DFW HUG umbrella, led by Diamond Partner Agency, Mojo Media Labs, and Platinum Partner Agency, Idea Grove.

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