FEATURED ARTICLE JANUARY 22

ARE BAD MOTIVATIONS KILLING THE EFFECTIVENESS OF YOUR BLOG?

So, really, why are you blogging?

There are a lot of reasons B2B companies maintain a blog, but not all of them are valid, defensible reasons. Some aren’t even conscious reasons, at least to the publisher. But believe me, readers can tell. When they detect a not-so-salient motive, you’re likely to lose a reader.

Let’s look at some of the wrong reasons companies blog, as well as the reasons you should.

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LATEST POST

IDEA GROVE BECOMES HUBSPOT PLATINUM CERTIFIED AGENCY PARTNER

by [Agency Life]

 In 2017, Idea Grove doubled the size of its digital marketing practice. Today, we’re excited to announce that we have achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform.

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AUTOMATED DOESN'T MEAN AUTOPILOT, AND OTHER LESSONS IN MARKETING TO HUMANS

by [Digital Marketing]

I was in a Facebook group for digital marketers the other day when the following question was posed to the group: "What automated webinar platform do you recommend? I'm considering Stealth & EverWebinar."

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.