FEATURED ARTICLE OCTOBER 16

SLACK CHAT: THE UNPREDICTABLE POWER OF TECH CEOS IN TODAY’S MEDIA

Jacqueline (Jacqueline Wasem, account manager): In recent years, billionaire CEOs like Amazon's Jeff Bezos and Salesforce's Marc Benioff have scooped up storied media brands including The Washington Post, The Los Angeles Times, The Atlantic and Time Magazine. Others, like PayPal founder Peter Thiel, have used their wealth to put popular media outlets out of business. Mark Zuckerberg, meanwhile, has been forced to sheepishly defend Facebook's vast influence over U.S. public opinion before Congress. 

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.