Last month, Facebook announced drastic changes to the way posts are ranked in users’ news feeds. Facebook CEO Mark Zuckerburg said he was “changing the goal … from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
You may be asking yourself, what is a “meaningful” interaction? Meaningful interactions will be determined by the algorithm that drives the news feed. Posts that inspire back-and-forth discussion in the comments, as well as posts that Facebook thinks you might want to share and react to, will be considered meaningful. The result will be that content from friends and family will rank higher than public content, and posts that generate substantial conversation between people will also show higher on the news feed.