FEATURED ARTICLE JUNE 14

YOUR EMPLOYEES JUST MIGHT BE YOUR BEST-KEPT SOCIAL MEDIA SECRET

We all know how important it is to get our quality content noticed on social media. Posting and re-posting content — your own or that of other expert sources — can raise brand awareness and help establish your company as an industry thought leader.

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LATEST POST

3 WAYS LINKEDIN CAN BOOST YOUR B2B MARKETING RESULTS

by [B2B Integrated Marketing]

If LinkedIn isn’t already a part of your marketing strategy, you’re missing out on a big opportunity. LinkedIn is a match made in heaven between B2B marketers and effective lead generation. That’s because it has such rapid and continuous audience expansion, as well as a healthy appeal to niche audiences.

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WHY CONTENT CAN’T ALWAYS BE KING IN YOUR B2B MARKETING

by [B2B Content]

Content is king. When it comes to marketing B2B products and services, we’ve all heard the phrase, especially in the technology space. It’s become a cliché.

In many respects, it’s true. You need quality, informative content to engage prospects at all stages of the sales funnel. And because tech sales cycles tend to be longer than most, often stretching from months to years, the volume and variety of content is always growing.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.