My background is journalism. I spent 15 years writing and editing at the big newspaper here in Dallas. Journalism was all I ever saw myself doing. Apparently, it’s not all God saw me doing, because I’m here on the blog of a B2B technology PR and marketing firm writing about content creation. But I’m not complaining. I love my job. Like, really love it.
READ MOREWhile it’s a poor artist who blames his tools, the wrong marketing technology can actually make your job of increasing awareness and creating leads much more difficult. The right tools, though … Oh, the right tools can make the sky sing and your campaigns soar. OK, not that. But the right tools can make automating processes easier and provide data visibility that can make your campaigns more effective.
READ MOREOne of our primary objectives as publicists is to secure consistent, relevant media coverage about our clients. The goal is to increase awareness about their brand. But how is that awareness achieved if no one reads the articles we place?
READ MOREThe Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
