FEATURED ARTICLE JANUARY 22
So, really, why are you blogging?
There are a lot of reasons B2B companies maintain a blog, but not all of them are valid, defensible reasons. Some aren’t even conscious reasons, at least to the publisher. But believe me, readers can tell. When they detect a not-so-salient motive, you’re likely to lose a reader.
Let’s look at some of the wrong reasons companies blog, as well as the reasons you should.READ MORE