When I was a kid, cable television networks weren’t the homogenized mush that they are today, differentiated only by the logo in the corner of the screen and not their programming.
READ MORESome people only think of thought leaders as established authors with recognizable names like Seth Godin, “the godfather of marketing,” or Dave Ramsey, a successful millionaire with a wealth of financial knowledge. However, you don’t have to publish 17 books or have a million dollars to be a thought leader. All you need is to discuss topics you’re passionate about and offer your unique perspective and knowledge to the respective audiences—this is what makes a thought leader.
READ MOREMost technology companies understand that marketing is an important part of elevating brand awareness and generating leads. The beauty of today’s digital marketing lies in the ability to assess performance in near real time, using tools like HubSpot and Sprout Social, among others. Readily available, quantifiable data makes it easier for executives to sign off on allocating budget for marketing. However, the formula for media relations measurement has always been fairly intangible, with success being much more difficult to predict and measure.
READ MOREThanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.
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Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
