FEATURED ARTICLE DECEMBER 7

WHY SOCIAL MEDIA ENGAGEMENT IS THE NEW CURRENCY IN MEDIA RELATIONS

Traditionally, media relations has been about two things: relationships and stories.

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THE INGREDIENTS FOR COOKING UP AN EFFECTIVE MEDIA LIST

by [Public Relations]

What value does a message have if it’s not directed to the correct audience? It’s almost like preparing a restaurant meal without first asking diners what they’d like to have—a recipe for failure. The strategy, purpose and timeliness behind an announcement are essentially useless if it falls on the wrong ears or into the wrong inbox.

 At Idea Grove, we view media lists as the very foundation of our PR efforts and strategies. Media lists can make or break the effectiveness of an announcement and should always be customized, as well as properly maintained for each client. Here are a few special ingredients to help you cook up an effective media list, one that will bolster the outcome of your next PR campaign.

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EVERYTHING YOU NEED TO KNOW ABOUT TWITTER’S NEW CHARACTER COUNT

by [Social Media]

On November 7th, Twitter announced an update that raised the character limit for tweets from 140 to 280. The original limit has been in place since the first tweet was sent over ten years ago, and for many of us, it’s now pretty much second nature.

For those who manage your company’s social media posts, here’s what that extra 140 characters means to you.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.