FEATURED ARTICLE MAY 29

ARE THERE ELEMENTS MISSING FROM YOUR CYBERSECURITY PR PLAN?

It can feel like an odd time to see opportunity, but for companies in the cybersecurity space, right now, that’s likely what you see. With so many millions of people being forced to do work and school from home, the size and scope of our business and educational networks has exploded.

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SMARKETING: SALES & MARKETING ALIGNMENT FROM THE MIND OF HUBSPOT’S TOP SALES EXECUTIVE

by [HubSpot Consulting]

One of the biggest disconnects I’ve seen in my years in B2B is between sales and marketing teams. Too often these teams are operating from separate agendas driven by different goals, different processes, and different perspectives on he best ways to help the company grow. This disconnect is painful and can set even the best marketing and sales teams up for a struggle. 

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IS YOUR LMS MARKETING PLAN BASED ON WRONG ASSUMPTIONS?

by [eLearning]

You’ve known the benefits of learning management systems for years. You’ve been touting ease of use. You’ve been highlighting how it can help businesses scale their employee training programs. It’s too bad that it took something like a global pandemic to get people to listen.

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