FEATURED ARTICLE MAY 16

HOW TO GET YOUR CRM READY FOR CUSTOMER FEEDBACK

Your customers are your most powerful marketing assets, even in the B2B world. If you’re not already talking about a customer feedback strategy, do a quick branded search for your company and see what review sites and Google reviews show up. Do you already have 5 Star Google reviews? Are your customers leaving feedback on other popular B2B review sites like Capterra and G2 Crowd?

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MARTECH TALK: BILL SWIFT OF BRIERLEY+PARTNERS ON CUSTOMER LOYALTY

by [MarTech Talk]

Marketers today are coming to understand that the best way to attract new customers is to make advocates of their current customers. That makes customer loyalty programs, and the technology that supports them, more important than ever.

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3 TAKEAWAYS FROM DFWHUG'S VIDEO MARKETING HUBSPOT EVENT

by [HubSpot]

You have been hearing it for awhile: video content is king, and it's not going away any time soon. When it comes to social media, the algorithms favor organic video above almost anything else, so it's your best bet at ensuring you reach your followers. As more and more users surf the web from their mobile devices, video becomes a way more optimal user experience, versus reading a blog or eBook on a smartphone screen.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.