FEATURED ARTICLE NOVEMBER 20

IS YOUR B2B CONTENT MARKETING TOO HIGH TECH?

Since you’re reading this article, there’s better-than-average chance you’re a marketing professional for a B2B technology company—or you’re in need of the expertise of someone who is. That’s why we often share in this blog our tried-and-true tips on making your content marketing as effective as it can be.

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4 REASONS NOT TO USE WORDPRESS FOR YOUR NEXT BUSINESS WEBSITE

by [Web Design]

It’s almost the default answer to the question of where to build your next business website: WordPress. Not so fast, says Idea Grove’s vice president of digital, Nate Binford. Before you commit to WordPress, there are four reasons Nate says you should consider a different platform for your site.

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LEAD GEN VS DEMAND GEN FOR B2B TECH MARKETERS

by [Digital Marketing]

One of the biggest challenges in B2B tech marketing is generating qualified leads to fill your sales pipeline. Leads are often the most important metric to your sales and executive teams and the anchor to an effective B2B marketing strategy. But how do you know if you should focus on lead generation or demand generation, and what’s the difference between the two? You can’t generate leads if you’re not also generating demand—and generating demand loses a lot of its value if you can’t translate that demand into qualified leads.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.