FEATURED ARTICLE OCTOBER 4

THE 4 DO’S AND DON’TS OF MARKETING TO CHANNEL PARTNERS THROUGH STRATEGIC PUBLIC RELATIONS

Most companies know that marketing to customers is imperative to maintaining a competitive edge, but they may not prioritize marketing to channel partners in quite the same way. But selling indirectly through a channel is not going away anytime soon. For the largest IT vendors in the world, for example, channel sales can comprise 60 to 70 percent of their sales. With such a significant piece of the pie coming from the channel, it’s imperative to develop an efficient and effective channel marketing plan. 

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