FEATURED ARTICLE JANUARY 4

WHY YOU SHOULD INTEGRATE GOOGLE SEARCH CONSOLE WITH HUBSPOT

For any digital marketing professional worried about SEO, you have become accustomed to seeing “Unknown keywords” in your organic search analytics, making it more difficult to really understand how people are really finding you via Google Search. This past November, HubSpot added Google Search console to its lengthy list of integrations, and users everywhere rejoiced. For marketers using HubSpot’s Marketing Hub tools, this means that search optimizations are going to be easier than ever.

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SLACK CHAT: HOW TO BUILD A TECH NETWORK IN DALLAS

by Jarrett Rush [Slack Chats] January 2

Alan (Alan Cook, client development manager): Hi guys! In a previous Slack chat, we discussed why Dallas isn't always perceived as a technology hub, even though we are home to some of the leading tech companies in the world. Today, let's dispel that notion once and for all by sharing some of our best ideas for networking and getting involved with the local tech community.

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HOW TO BUILD YOUR B2B PAID SOCIAL AUDIENCE FOR FACEBOOK AND LINKEDIN

by Alexis Natale [Digital Marketing] December 27

The beauty of social media advertising is you get a lot of say in who sees your promoted content. However, without a clear understanding of who your target audience is, where to find them, and what will intrigue them enough to earn their clicks, your social ad dollars can quickly dwindle away—and without much to show for it.

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digital marketing

5 Types of Digital Advertising to Include in your B2B Marketing Strategy

by Jarrett Rush December 21
agency life

An Agency 12 Days of Christmas for Marketing and PR Professionals

by Kady White December 17
digital marketing

Lead Gen vs Demand Gen: Where Each Belongs in B2B Tech Marketing

by Kady White December 10

Top 3 Takeaways from Digital Summit Dallas 2018

by Kady White December 7
writing & content

Why is No One Reading Your B2B Content? 5 Simple Questions to Ask

by Les Worley December 5

3 Ways to Leverage Your Media Coverage in the Sales Process

by Jacqueline Wasem November 29
writing & content

Is Your B2B Content Marketing Too High Tech?

by Les Worley November 20
web design

4 Reasons Not To Use WordPress For Your Next Business Website

by Jarrett Rush November 13
digital marketing

Lead Gen vs Demand Gen for B2B Tech Marketers

by Kady White November 8
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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.

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Why You Should Integrate Google Search Console with HubSpot
January 4, 2019 0 Comments
Slack Chat: How to Build a Tech Network in Dallas
January 2, 2019 0 Comments
How to Build Your B2B Paid Social Audience for Facebook and LinkedIn
December 27, 2018 0 Comments

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Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.