FEATURED ARTICLE JANUARY 20
IS POOR CONTENT DELIVERY SABOTAGING YOUR B2B CONTENT MARKETING STRATEGY?
When was the last time you looked for content on a specific topic, then found accessing the content so difficult you no longer wanted it? Happens to me all the time. This is a prime example of how content delivery can undermine a vendor's B2B content marketing strategy. After pausing to consider adding myself to another mailing list, I enter my email address and wait—for an email that doesn't arrive. Or it lands in my junk folder. Or I find it but have to click back to a "Ready for Download" page on the website. And then another click or two before—finally—I can access the piece I asked for.
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