FEATURED ARTICLE APRIL 26

HOW TO MASTER B2B TECH PR IN TODAY’S WORLD

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR professionals when you’re not keeping up with the latest best practices. But you can’t afford to succumb to that fate when it’s your job to stand out and get attention for your clients.

So how can you be a trusted advisor to your clients and get them the coverage they’ve always wanted? Well, some things never change.

READ MORE

LATEST POST

THE ART OF MANAGING PEOPLE: HOW TO PROVIDE FEEDBACK

by [Tips and Tricks]

Giving feedback can cause a lot of anxiety for all those involved. We all dread the closed office door and the “I’d like to talk to you about something” speech from our bosses, but it’s easy to forget how difficult and sometimes downright awkward the exchange is for managers. Many companies have implemented mandatory annual or semi-annual reviews. This is a great start, but to bring out the best in your employees, more frequent feedback is key. 

READ MORE

TEMPLATES: WHEN TO USE, WHEN TO AVOID & WHY

by [public relations]

Much of what we do in PR lends itself to repeatable tasks. If you have a perception problem in the market, you might need a strategy comprising media relations activities, some thought leadership content, a regular blog series and a social media push. Many of these activities can be run by an existing playbook from another business unit, organization or company.

READ MORE

BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.