FEATURED ARTICLE JULY 22

MARTECH TALK: MEET THE MAN WHO FOUNDED PRWEB — AND CHANGED THE PRESS RELEASE FOREVER

Two decades ago, David McInnis distributed a press release via PR Newswire and was disappointed in the results. That led him to found PRWeb, and the rest is press release history. 

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RANKING THE TOP PR AGENCY WEBSITES

by [Web Design]

More and more PR firms offer web development services today. But just how good are those agencies' own websites?

Nibbler is a tool by U.K.-based Silktide that gives a numerical rating to websites based on design, development, SEO and other criteria. The free service has graded more than 5 million websites on a scale of 1 to 10.

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HOW INTEGRATION CAN CURE YOUR PR AND MARKETING HEADACHES: THREE EXAMPLES

by [Public Relations]

If you work in the world of public relations or marketing, you’ve heard it 100 times before—integrate, integrate, integrate. But why? This question has come up countless times during my career as a PR professional. I’ve found many companies are either believers in the street cred of earned media—not to mention the thrill of seeing their company’s name in boldface type—or partial to the hard metrics associated with marketing and analytics. Others implement both but fall into the trap of siloed campaigns, resulting in inefficiencies and, at times, conflicting messages. However, thanks to marketing technology and analytics, the benefits of integration have never been so clear—or necessary. 

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.