RON NASH’S KEYS TO A LONG CAREER

Regardless of title, age or experience level, Idea Grove is dedicated to motivating, engaging and empowering employees to continually improve themselves both personally and professionally. Whether it be through online training, face-to-face conferences, or even our weekly staff meetings, our agency is always seeking new ways to improve our practice and encourage each other to thrive.

In September, the Idea Grove team was fortunate to have Ron Nash, CEO of Pivot3 and valued Idea Grove client, visit us for a second time to share some wisdom and advice on leadership and career growth.

Here’s the advice that stood out most to me:

THE 4 DO’S AND DON’TS OF MARKETING TO CHANNEL PARTNERS THROUGH STRATEGIC PUBLIC RELATIONS

by Michelle Doss October 4

Most companies know that marketing to customers is imperative to maintaining a competitive edge, but they may not prioritize marketing to channel partners in quite the same way. But selling indirectly through a channel is not going away anytime soon. For the largest IT vendors in the world, for example, channel sales can comprise 60 to 70 percent of their sales. With such a significant piece of the pie coming from the channel, it’s imperative to develop an efficient and effective channel marketing plan.

MASTERING MEDIA RELATIONS IN A B2B TECHNOLOGY WORLD: HOW TO PREDICT AND ENHANCE THE MEDIA RELATIONS SUCCESS OF YOUR ANNOUNCEMENT

by Katie Long September 26

The world of B2B technology is exploding but, as with nearly every space with the capacity for both growth and profitability, there is plenty of competition. More and more, companies are turning to marketing to help them cut through the noise. In a recent report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations, 75 percent of respondents said they planned to increase overall spending on PR over the next five years.

FEATURED ARTICLE OCTOBER 17

RON NASH’S KEYS TO A LONG CAREER

LATEST POST

THE 4 DO’S AND DON’TS OF MARKETING TO CHANNEL PARTNERS THROUGH STRATEGIC PUBLIC RELATIONS

MASTERING MEDIA RELATIONS IN A B2B TECHNOLOGY WORLD: HOW TO PREDICT AND ENHANCE THE MEDIA RELATIONS SUCCESS OF YOUR ANNOUNCEMENT

Creating Content? What’s Your Editorial Viewpoint?

Why It’s Important to Create a Bylined Article Strategy

Mastering Media Relations in a B2B Technology World: How to Scale Up Your Media Coverage From Trades to Mainstream Business Media

5 Things We’re Looking Forward to at VMworld 2017

Growth at the Grove: Another Year in the Inc. 5000

Why Your B2B Tech Company Needs a Boutique Agency

Your Employees Just Might Be Your Best-Kept Social Media Secret

3 Ways LinkedIn Can Boost Your B2B Marketing Results

Why Content Can’t Always Be King in Your B2B Marketing

SUBSCRIBE

RECENT POSTS

ARCHIVES

CATEGORIES

BLOG HISTORY

CONTACT

BLOG

INSTAGRAM