FEATURED ARTICLE SEPTEMBER 20

THE POWER OF PSR IN B2B CONTENT CREATION

My background is journalism. I spent 15 years writing and editing at the big newspaper here in Dallas. Journalism was all I ever saw myself doing. Apparently, it’s not all God saw me doing, because I’m here on the blog of a B2B technology PR and marketing firm writing about content creation. But I’m not complaining. I love my job. Like, really love it.

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MARKETING TECHNOLOGY WE LOVE: HUBSPOT, TRENDKITE, SPROUT SOCIAL

by [Digital Marketing]

While it’s a poor artist who blames his tools, the wrong marketing technology can actually make your job of increasing awareness and creating leads much more difficult. The right tools, though … Oh, the right tools can make the sky sing and your campaigns soar. OK, not that. But the right tools can make automating processes easier and provide data visibility that can make your campaigns more effective.

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NO ONE IS READING YOUR ARTICLES (BUT HERE’S WHAT YOU CAN DO ABOUT IT)

by [Public Relations]

One of our primary objectives as publicists is to secure consistent, relevant media coverage about our clients. The goal is to increase awareness about their brand. But how is that awareness achieved if no one reads the articles we place? 

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.