FEATURED ARTICLE APRIL 19

IDEA GROVE NAMED TOP TECH PR FIRM IN TEXAS BY TRADE BIBLE O'DWYER'S

O’Dwyer’s PR News, a leading public relations trade publication, has released its annual ranking of national PR firms for 2018, and Idea Grove has earned multiple distinctions. The trade publication ranked Idea Grove as the top technology PR firm in Texas based on revenues.

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ARE YOUR MEDIA PITCHES BEING OVERLOOKED? HERE’S WHY.

by [Public Relations]

As public relations specialists, we know a lot of preparation and hard work goes into pitching the media. Whether you are pitching a handful or editors about a bylined article or pitching hundreds of reporters about a company announcement, your pitch has to be relevant and appealing to the reader.

B2B technology companies announce news every day, creating a myriad of emails for reporters to dig through. If you’re finding that your pitches are being overlooked, there could be some easily fixable reasons why.

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THE FUTURE IS "SMARKETING." ARE YOU READY?

by [Digital Marketing]

Marketing automation is used by B2B and B2C companies now more than ever. But it’s not about having the tools - it’s about using them effectively. A nail isn’t much without a hammer, but using them together can get a fancy new painting on your wall.

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.