FEATURED ARTICLE DECEMBER 10

LEAD GEN VS DEMAND GEN: WHERE EACH BELONGS IN B2B TECH MARKETING

 

Previously in our Lead Gen vs Demand Gen adventure, we talked about the difference between the two concepts and how they fit within the context of a B2B technology marketing strategy. (Spoiler alert: they’re very similar, but should work together to connect your content with your audiences). Now that you can expertly identify each one, how do you know when to incorporate them into your strategy?

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TOP 3 TAKEAWAYS FROM DIGITAL SUMMIT DALLAS 2018

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Each December, digital marketing professionals from across Dallas and beyond descend upon the Irving Convention Center for two days of learning and camaraderie for the Digital Summit conference. The agenda is chock full of sessions and keynotes that cover everything from SEO and advertising to email marketing and how to create relevant, compelling content. This year was no exception as a few members from Idea Grove’s digital team packed our agendas and brains with the latest in digital marketing. Here are our top takeaways.

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WHY IS NO ONE READING YOUR B2B CONTENT? 5 SIMPLE QUESTIONS TO ASK

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As a B2B technology marketer, you spend a lot of time, money and effort on content marketing. As well you should. These days it’s not enough to print up some pretty downloadable brochures. Nor can you just build a website that’s basically a “here’s what we sell, buy it” catalog. You have to keep your prospects engaged with your company and its solutions front-of-mind throughout what’s often a protracted buyer’s journey. You do that with strategic content creation and publication.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.