Your customers are your most powerful marketing assets, even in the B2B world. If you’re not already talking about a customer feedback strategy, do a quick branded search for your company and see what review sites and Google reviews show up. Do you already have 5 Star Google reviews? Are your customers leaving feedback on other popular B2B review sites like Capterra and G2 Crowd?
READ MOREMarketers today are coming to understand that the best way to attract new customers is to make advocates of their current customers. That makes customer loyalty programs, and the technology that supports them, more important than ever.
READ MOREYou have been hearing it for awhile: video content is king, and it's not going away any time soon. When it comes to social media, the algorithms favor organic video above almost anything else, so it's your best bet at ensuring you reach your followers. As more and more users surf the web from their mobile devices, video becomes a way more optimal user experience, versus reading a blog or eBook on a smartphone screen.
READ MOREThe Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
