FEATURED ARTICLE AUGUST 9

EMAIL ONBOARDING: YOUR FIRST EMAIL ISN’T ALWAYS THE MOST IMPORTANT

We recently chatted about why your email marketing might not be producing quite the results you were hoping for. Namely, I asked you to reflect on whether the emails you send are more like unwanted pests than welcome guests. Email marketing, of course, is a key component of a fully integrated digital marketing strategy, so I hope our tips helped you improve retention of your email subscribers.

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IS YOUR NEWS RELEASE ACTUALLY NEWS — OR IS IT JUST BS?

by [Public Relations]

Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click of the delete button.

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THE CASE FOR FIRST-LETTER UPPERCASE IN BRANDING

by [Branding & Identity]

So, is it an iPod touch or iPod Touch?

Well, if you're Apple's marketing team, it's "touch" -- but if you're a journalist following Apple, it could be either. If you read Apple's media coverage, you'll see both versions.

Nicole Stockdale, director of digital strategy at the Dallas Morning News and previously a copy editor there, has counseled fellow journalists not to let Apple's marketing language undermine grammar and style rules. Apple has a habit of using lowercase words in many of its product names, including iPad mini, watchOS, the recently retired iPod shuffle and iPod nano, and more.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.