FEATURED ARTICLE JANUARY 20

IS POOR CONTENT DELIVERY SABOTAGING YOUR B2B CONTENT MARKETING STRATEGY?

When was the last time you looked for content on a specific topic, then found accessing the content so difficult you no longer wanted it? Happens to me all the time. This is a prime example of how content delivery can undermine a vendor's B2B content marketing strategy. After pausing to consider adding myself to another mailing list, I enter my email address and wait—for an email that doesn't arrive. Or it lands in my junk folder. Or I find it but have to click back to a "Ready for Download" page on the website. And then another click or two before—finally—I can access the piece I asked for.

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by [Digital Marketing]

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IDEA GROVE HIRES PRESIDENT AND COO, UPGRADES OFFICE SPACE TO PREPARE FOR GROWTH

by [Agency Life]
Idea Grove is excited today to announce the addition of John Lacy as president and COO of our Dallas marketing firm. In this newly created role, John will work with me to guide the agency in executing our vision by enhancing our operations and scalability.
 
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