SLACK CHAT: THE UNPREDICTABLE POWER OF TECH CEOS IN TODAY’S MEDIA

Jacqueline (Jacqueline Wasem, account manager): In recent years, billionaire CEOs like Amazon's Jeff Bezos and Salesforce's Marc Benioff have scooped up storied media brands including The Washington Post, The Los Angeles Times, The Atlantic and Time Magazine. Others, like PayPal founder Peter Thiel, have used their wealth to put popular media outlets out of business. Mark Zuckerberg, meanwhile, has been forced to sheepishly defend Facebook's vast influence over U.S. public opinion before Congress.

CRUCIAL INGREDIENTS YOUR B2B WEBSITE MIGHT BE MISSING

by Les Worley [Web Design] October 10

I recently chose to make my home in Mérida, in the northwestern Yucatán peninsula of Mexico. To look at me, you’d think the main reason is because I love the food here. In fact, the area is becoming a mecca for foodies from around the world. And the desserts? Just browse the web to find photos of creations so tasty you’ll want to jump on a plane.

3 TIPS FOR GAINING VISIBILITY IN A CROWDED MARKET

by Lauren Redman [Public Relations] October 4

As public relations professionals, we spend much of our time trying to secure coverage for our clients in traditional publications, but that can be difficult in a market where you can’t throw a stone without hitting a competitor. The journalists that cover your space will have heard the same story hundreds of times, making it completely uninteresting to them and their readers. So what can you do when the tried and true methods aren’t working? Turns out, with a little bit of elbow grease, quite a lot.

FEATURED ARTICLE OCTOBER 16

SLACK CHAT: THE UNPREDICTABLE POWER OF TECH CEOS IN TODAY’S MEDIA

LATEST POST

CRUCIAL INGREDIENTS YOUR B2B WEBSITE MIGHT BE MISSING

3 TIPS FOR GAINING VISIBILITY IN A CROWDED MARKET

The Power of PSR in B2B Content Creation

Marketing Technology We Love: HubSpot, TrendKite, Sprout Social

No One Is Reading Your Articles (But Here’s What You Can Do About It)

Slack Chat: Will Data Privacy Concerns Shoot Down Targeted Marketing Campaigns?

Improve Your Use of Video with These Seven Takeaways from Video Marketing World

Understanding the "Long Tail" Theory in Media Fragmentation and Niche Marketing

Is Your Website Design Living Up to the Promises Your Marketing Is Making?

Eight Happiness Lessons for PR People

MarTech Talk: Iliyana Stareva Teaches PR Agencies to Embrace Inbound Marketing

SUBSCRIBE

RECENT POSTS

ARCHIVES

CATEGORIES

LEARN MORE

CONTACT

BLOG

INSTAGRAM