When someone searches for your company or brand - what do they see? If you don't already think of Google as your second home page, you should be.
READ MOREJarrett (Jarrett Rush, director of content marketing): As the traditional media industry continues to struggle financially, companies are constantly experimenting with new monetization models. Some of these models are increasingly blurring the line between "earned" media coverage and paid advertising for brands. The programs of the Community Company -- Forbes Councils, Business Journals Leadership Trust, and Ad Age Collective -- are popular examples of this.
READ MOREIt’s 2019. You’ve been told to drive more traffic to your website to increase the number of inbound leads. What do you do?
READ MOREThe Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
