When Gillette released a Super Bowl ad that made a 180-degree turn from its previous brand message, it got social media humming. But while arguably the latest and loudest, Gillette is hardly the first brand that’s stirred a controversy by projecting a major change to its image, nor will it be the last. Of course, the results of such a move can go either way.
READ MORESix Degrees. Bolt.com. Open Diary. These aren’t names most people would cough up if asked to name the progenitors of today’s social media giants. Some would say MySpace or even AOL (yes, AOL). Others more seasoned might argue the early IRC (Internet Relay Chat), various bulletin board services (BBS) and chat rooms were the first incarnations of social media. I’d probably agree with them. But regardless of the form, from primitive to sophisticated, one thing has been consistent among them all: the idea of building communities of people.
READ MOREThis year, the Dallas North and DFW HubSpot User Groups (HUGs) are merging under the DFW HUG umbrella, led by Diamond Partner Agency, Mojo Media Labs, and Platinum Partner Agency, Idea Grove.
READ MOREThe Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.
14800 Quorum Drive
Suite 320
Dallas, TX 75254
(844) 235-3439
inquiries@ideagrove.com
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.
