FEATURED ARTICLE FEBRUARY 20

FOUR SOCIAL MEDIA SUCCESS STRATEGIES FOR FACEBOOK'S NEW, MORE "MEANINGFUL" NEWS FEED

Last month, Facebook announced drastic changes to the way posts are ranked in users’ news feeds. Facebook CEO Mark Zuckerburg said he was “changing the goal …  from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

You may be asking yourself, what is a “meaningful” interaction? Meaningful interactions will be determined by the algorithm that drives the news feed. Posts that inspire back-and-forth discussion in the comments, as well as posts that Facebook thinks you might want to share and react to, will be considered meaningful.  The result will be that content from friends and family will rank higher than public content, and posts that generate substantial conversation between people will also show higher on the news feed.

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WHAT SHOULD BE IN YOUR MARKETING TOOLBOX FOR 2018 AND WHY?

by [Digital Marketing]

In the age of digital technology, agencies have an overwhelming number of marketin tools and programs to choose from. Whether you’re a specialized agency or an integrated firm, the various tools at your disposal can be as specific or high-level as you need. 

The trend we see is that a lot of point-solution options are being combined and integrated, making it easier to select tools that provide the most value. We are always striving to enhance our processes and reporting to increase our clients’ ROI. With that, we want to share our 2018 digital marketing toolbox, and give you a look under the hood at the tools we are proud to use. 

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WHY CULTURE AND STRATEGY ARE EQUALS IN THE WORKPLACE

by [Digital Marketing]

Culture eats strategy for breakfast.

It’s a common phrase attributed to Peter Drucker, a well-known businessman and consultant to organizations like General Motors, Sears, General Electric and IBM, among others. In this statement, he’s saying a business should put more weight on its culture rather than its overall strategy. At a high level, this concept may hold some weight. But as organizations continue to grow and change direction, it’s important to equally consider both culture and strategy.

But why is this important to marketers?

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

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