FEATURED ARTICLE JUNE 19

HOW LONG-FORM VIDEO ON INSTAGRAM WILL AFFECT B2B MARKETING

It is probably OK if Instagram is not currently in your B2B marketing toolkit since the majority of users are in the 18-29 age group. However, that demographic could quickly change after Instagram’s newest update.  

According to a report in TechCrunch, Instagram will launch a feature this week that will allow long-form video, which has the potential to alter the entire online video viewing industry.

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DISCUSSING THE PESO MODEL WITH GINI DIETRICH

by [MarTech Talk]

Gini Dietrich is a longtime friend and has been a top blogger in the PR world for more than a decade. In 2014, she first coined the term "PESO model" to describe how public relations (including media relations or "earned media") is increasingly integrated with other forms of digital marketing, including paid media (advertising), shared media (e.g., social), and owned media (e.g., blogs and other content). 

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YOUR EMAIL MARKETING: WELCOME GUEST OR UNWANTED PEST?

by [Digital Marketing]

How’s your email inbox treating you lately? Is it overflowing with real work, or it is a quagmire of untargeted (and unwanted) messages from dozens of companies vying for a few moments of your time and budget?

Social media marketing may be on the rise, but 64 percent of companies still say email is the most effective tool in their digital sales and marketing arsenal. Yet if that’s true, why do we get so annoyed with all those messages in our inboxes?

If you—as a marketing professional—feel that way about your inbox, imagine what your customers might think of the emails you’re sending their way.

Do your prospects view your emails as welcome guests—or unwanted pests?

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.