Published: Jul 18, 2011
Last Updated: Nov 13, 2020

(Author's note: Published in 2012)

We've been proud to call New York's Black Star photographic agency an Idea Grove client for five years as of last month.

Founded in 1935, Black Star is one of American photojournalism's historic institutions. The list of those who in the early years signed a contract with Black Star reads like a Who’s Who of photography in the following decades: Walter Bosshard, Robert Capa, Ralph Crane, Herbert Gehr, Fritz Goro, Andreas Feininger, Ernst Haas and Philippe Halsmann, to name but a few.

According to photo historian Marianne Fulton, Life magazine brought Black Star 30 to 40 percent of its business. Black Star, in turn, contributed to Life becoming the most popular magazine in America for nearly three decades, with tens of millions of readers.

Since its beginnings, Black Star has been committed to mentoring both its photographers and its clients. This is one reason the agency has been so respected -- and so loved -- by photographers for so many years.

Black Star Rising, the Idea Grove's blog collaboration with the agency, is our way of extending Black Star's ethos of teaching — and caring — to a broader audience. We started it in 2007 and are now close to publishing our 1,000th post.

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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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