Published: Nov 8, 2010
Last Updated: Dec 2, 2017

As I'm developing a book on storytelling, I thought I'd pass along a virtual conference that you may find of interest. It's called the Reinvention Summit, and it starts this Thursday. Registration starts at just $11.11. The event has a solid lineup of speakers, covering a wide range of topics that public relations practitioners should find of interest.

Remember: bad PR people pitch products; good PR people pitch stories. It's important to understand the difference.

People who know me know that I hate traveling to conferences. But this one is virtual -- so wherever I am, I'll plan to be there. Check it out.

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About the Author

Scott Baradell
Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

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