Clients want the crème de la crème of media coverage — mentions in The Wall Street Journal, Wired, Fast Company and Bloomberg. With Idea Grove’s media coverage ladder, we have perfected a methodology that strategically moves companies up each wrung to quickly reach the top.
Our predictive analysis to targeting media coverage provides clients with not only the when and how we will reach out to the higher tier media, but also a prediction of what the expected outcome of media coverage is likely to be for them based on the criteria met in the media pitch details.
We are transparent about goals and the obstacles that must be removed to hit them. Real-time analytics are critical to a program’s success. If something isn’t performing as expected, we make new recommendations and tweak until we are completely satisfied.
“A couple of years ago at Pivot3, we found ourselves in a fast growing and highly valued industry segment, and one where we had the best and most powerful technology solution, but we were an unknown in the market. It was great to have the best solution but we needed to radically improve our visibility in order to grow. We retained the team at Idea Grove to help us with this challenge and they significantly upped our game, resulting in increased coverage by key media outlets, far higher profiles on-line and in social networks, and more of our people out and talking with external groups about our company."