Let’s Grove!

Gini Dietrich is a longtime friend and has been a top blogger in the PR world for more than a decade. In 2014, she first coined the term "PESO model" to describe how public relations (including media relations or "earned media") is increasingly integrated with other forms of digital marketing, including paid media (advertising), shared media (e.g., social), and owned media (e.g., blogs and other content). 

In a recent Zoom interview, Gini and I talked a bit about the origin of PESO, its implications for PR and marketing, and where agencies and companies are today in coming to terms with the changes this new paradigm represents.

If you'd like to bypass the chitchat and cut to the chase, Gini walks through the model at 9:22. 

 

About the Author

Scott Baradell
Scott Baradell
Scott oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

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