--- title: In Messaging, Ruthless Consistency May Be Annoying, But It Works description: Did We Mention That the Idea Grove Offers Strategic Public Relations to Make Your Business Bloom? image: https://www.ideagrove.com/hubfs/davidson-luna-402607.jpg --- [![logo](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg "logo")](https://www.ideagrove.com) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) [ Get Started ](https://www.ideagrove.com/contact) [ Get Started ](https://www.ideagrove.com/contact) [Blog](https://www.ideagrove.com/blog) / [Brand](https://www.ideagrove.com/blog/topic/brand) / # In Messaging, Ruthless Consistency May Be Annoying, But It Works ![](https://www.ideagrove.com/hubfs/Scott%20Baradell.png) [Scott Baradell](https://www.ideagrove.com/blog/author/scott-baradell) **Published:** July 11, 2006       **Updated:** December 3, 2017 ![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/hour.svg) 2 min read - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://www.ideagrove.com/blog/did-we-mention-that-the-idea-grove-offers-strategic-public-relations-to-make-your-business-bloom) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/X.svg)](https://twitter.com/intent/tweet?url=https://www.ideagrove.com/blog/did-we-mention-that-the-idea-grove-offers-strategic-public-relations-to-make-your-business-bloom) - [![](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/Blog/facebook.svg)](http://www.facebook.com/sharer.php?u=https://www.ideagrove.com/blog/did-we-mention-that-the-idea-grove-offers-strategic-public-relations-to-make-your-business-bloom) ![davidson-luna-402607.jpg](https://www.ideagrove.com/hubfs/davidson-luna-402607.jpg) Heck of a post by Mark Glaser today on messaging overkill by PR folks. Excerpt: > PR people want executives at the company to stay "on message," always expressing the official company line. A good journalist, however, does not want to write a story full of canned comments spoon-fed by PR people... > > When asking YouTube about the popularity of World Cup videos on the site, B&C received a quote from YouTube senior director of marketing Julie Supan that was very similar to quotes given to me at MediaShift for a Q&A with YouTube CEO Chad Hurley... > > What Supan said: "Users of YouTube have been documenting their firsthand accounts of world events ever since we started the service." > > What Hurley said: "Users of YouTube have been documenting their first-hand accounts of world events ever since we started the service."... > > Be it the World Cup or the war in Iraq, simply plug in your global event, and presto! -- you've got a YouTube quote. We're sure Mark's post left the PR folks at YouTube a little red-faced -- but, to be honest, it made our cheeks a tad pinkish as well. We have to admit it: As much as we try to be a Web 2.0 hipster in our practice, we're as guilty as the flackiest flacks in the business of this little crime. Why, you ask? Well, let's see: We've been doing this for 15 years, and we've seen ruthless consistency in messaging work time and time again. It works so well, it's hard to turn away from it -- even a little. Mark's post really goes to a central fact about PR -- that in many ways it's the oil-meets-water nexus between journalism and advertising. Ultimately, it benefits companies and, we believe, benefits journalists, too. But it can be a little messy. ###### Insights ## Stay Informed with Our Blog Discover the latest industry trends and expert advice. 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