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Discover insights from Idea Grove, a PR and digital marketing agency for B2B technology, manufacturing, and logistics brands, headquartered in Dallas, Texas.

William Zinsser wrote in his book On Writing Well, “Clutter is the disease of American...

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Vanity metrics are like an animated PowerPoint presentation. They look pretty, but...

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The beauty of social media advertising is you get a lot of say in who sees your...

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PR pros see it all the time. A company’s communications team secures an impressive...

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Jacqueline (Jacqueline Wasem, account manager): In recent years, billionaire CEOs like...

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Social media has evolved into an essential piece of any company’s brand presence and...

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Jacqueline (Jacqueline Wasem, account manager): Hi team! Let’s get started. Today we’ll...

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It’s no secret that clients want to see results when those end-of-month and...

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Marketing automation is used by B2B and B2C companies now more than ever. But it’s not...

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In the age of digital technology, agencies have an overwhelming number of marketing tools...

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 In 2017, Idea Grove doubled the size of its digital marketing practice. Today, we’re...

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Most companies know that marketing to customers is imperative to maintaining a...

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If you are a small, medium or enterprise class business-to-business technology company,...

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A CEO is more than just the leader and ultimate decision maker in a company. The most...

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You’ve gone through the RFP process. You’ve made your decision. Contract terms have been...

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For any growing B2B technology company, engaging a PR firm is a smart move, and one...

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At some point, most B2B technology companies will hit a point in their growth when the...

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Being a consultative advisor on PR is one of the best jobs in the world. But having a...

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Much of what we do in PR lends itself to repeatable tasks. If you have a perception...

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Achieving the big idea is no easy task. It takes time, discipline, resources and...

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The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR...

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Finding new ways to be creative on social media is something all B2B companies struggle...

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Last week, the world of Facebook changed forever. Facebook’s Like button that we’ve come...

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As technology continues to ingrain itself into the way people go about their daily lives,...

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PR professionals know that work can sometimes seem like a juggling act. Whether you’re...

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It’s no secret that the life of a business executive is hectic. Lunch meetings, lengthy...

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Customer testimonials

We hone our expertise every day to better serve our clients

stars

Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

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Sarah DiRico

Vice President, Viaero Wireless

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The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

stars

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

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