The Pegasus Awards from PRSA Dallas recognize the most outstanding public relations and strategic communications efforts from top Dallas PR firms, corporations and other organizations. The Pegasus Award is named after the iconic red Pegasus in downtown Dallas and serves as a symbol of public relations excellence in Dallas and North Texas.
The win comes in the Website category for web design work done on behalf of client TRUNO Retail Technology Solutions.
After 40 years of steady growth and success providing grocery retailers with integrated solutions, TRUNO found its own brand in need of integration. Acquisitions made over the decades resulted in a portfolio of 26 different solutions marketed under four brand names, across five different websites. TRUNO needed a better way to demonstrate the breadth and depth of its offerings. The solution was a new, comprehensive website with modern design and navigation that would provide a platform for SEO, blogging, social content, email campaigns, and long-form content to continually drive more leads to the site and strengthen sales.
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.