We are excited to have been named a winner in the 2018 PRSA Dallas Pegasus Awards!
The Pegasus Awards from PRSA-Dallas recognize the most outstanding public relations and strategic communications efforts in the Dallas area. The Pegasus Award is named after the iconic red Pegasus in downtown Dallas and serves as a symbol of public relations excellence in Dallas and North Texas.
The win comes in the Website category for web design work done on behalf of client TRUNO Retail Technology Solutions.
After 40 years of steady growth and success providing grocery retailers with integrated solutions, TRUNO found its own brand in need of integration. Acquisitions made over the decades resulted in a portfolio of 26 different solutions marketed under four brand names, across five different websites. TRUNO needed a better way to demonstrate the breadth and depth of its offerings. The solution was a new, comprehensive website with modern design and navigation that would provide a platform for SEO, blogging, social content, email campaigns, and long-form content to continually drive more leads to the site and strengthen sales.
Scott Baradell is CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States. His first book,
Trust Signals, is scheduled for publication in 2021.