FEATURED ARTICLE APRIL 26

HOW TO MASTER B2B TECH PR IN TODAY’S WORLD

The world of PR is ever-changing. It’s all too easy to get lost in the crowd of PR professionals when you’re not keeping up with the latest best practices. But you can’t afford to succumb to that fate when it’s your job to stand out and get attention for your clients.

So how can you be a trusted advisor to your clients and get them the coverage they’ve always wanted? Well, some things never change.

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LATEST POST

HIRING A PR AGENCY: 4 THINGS TO CONSIDER BEFORE YOU ISSUE AN RFP

by [public relations]

At some point, most B2B technology companies will hit a point in their growth when the leaders consider hiring a PR agency. Obviously, we think that’s a smart move. There is value in hiring a public relations firm. But, before issuing an RFP, there are four things that these companies should have in place that will make the onboarding and kickoff process easier and allow the PR agency to hit the ground running.

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LEADERSHIP LESSONS LEARNED FROM CHILDREN'S BOOKS

by [Leadership]

Marketers today need to always be learning, and I've found that one of my favorite sources of knowledge -- and wisdom -- is children's books.  While my husband prefers to delight our little ones with cute puppy videos on his iPad at bedtime, I like to go old school -- reading to our babies from those thick, paperboard pages.  Some nights, after a long day at work, the reading list is especially therapeutic; I pretty much feel like the books are speaking to me.

Now, let's say that you are a marketing leader at an up-and-coming B2B technology company. What books should you be reading at bedtime tonight? Here are a few of my recommendations:

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BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.