Lessons in the Power of Lists to Build Authority Online

by David Hopkins | Social Media

Top 100 Wavemakers

Who doesn’t love a good list? From the annual US News college rankings to The 10 Beaches to See Before You Die, there seems to be an insatiable interest in reading lists and sharing them online. Appearing on a published list raises the profiles of those included and the publisher as well. That mutual benefit helped fuel the success of a recent list project in which we published the top 100 Wavemakers in wireless technology.

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