Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.(Continue Reading...)
Forms are the key to a landing page. Without them, there is no way to convert a visitor into a lead. Forms come in handy when it’s time for people to sign up, subscribe to your site or download an offer.
The following tips will uncover how to build great landing page forms.(Continue Reading...)
We all assume we know how to brainstorm, right? Get a group of people in a room and start spitballing ideas. Easy. But if that’s how you’re approaching brainstorming, you’re doing it wrong. Brainstorming is a process that’s not as improvised as it may seem. It needs structure. With that in mind, here are five things to remember the next time you ask someone to brainstorm something with you.(Continue Reading...)
Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94 percent of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.(Continue Reading...)
We are excited to have been named the winner in two categories at the 2014 PRSA Dallas Pegasus Awards. The wins come in the Reputation/Brand Management and the Marketing Communications (Services, B2B) categories. The campaigns were conducted on behalf of clients Apptricity and RiseSmart, respectively.(Continue Reading...)