Ask people on the street what animals scare them the most and you’ll probably receive responses like sharks, snakes and spiders. Ask a marketer, however, and you’ll without a doubt hear Panda, Penguin and Hummingbird.(Continue Reading...)
If 2013 was the year of content marketing, then 2014 is the year of marketing automation. I know, I know, you’re cringing at yet another buzzword to keep up with, but hear me out. A recent study by The Lenskold and Pedowitz Groups shows that companies that use marketing automation outperform companies that don’t in several key areas:(Continue Reading...)
Public relations and marketing are both about storytelling. Good design is about storytelling. Promoting, persuading, and publicizing also come down to storytelling. When I want to convince someone to take an action, I’m asking him to participate in the story that I’m offering. There’s no trickery involved. It’s not sleight of hand. And yet, when a story is well told, there’s a bit of magic.(Continue Reading...)
Idea Grove was named the top content marketing firm among contestants nationwide at the 2014 PR News’ PR Agency Elite Awards. This prestigious program recognizes top public relations firms by practice area.
Judges considered business processes and best practices as well as agency and client success stories when scoring the submissions. Winners were announced Oct. 10 in New York City.(Continue Reading...)