Why Your Inbound Marketing Strategy Needs PR

by Scott Baradell | Public Relations

Putting PR in Front of Your Inbound Engine

A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship to inbound marketing.

In fact, it only contains a seven-page chapter about public relations.

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Marketing Content that Competes with the Kardashians: Do’s and Don’ts

by Clay Zeigler | Content Creation

Marketing Content that Competes with the Kardashians: Do’s and Don’ts

Second of two parts 

In the first part of this short series we talked about how in order to compete in a world full of online distractions, our B2B marketing content has to do one thing: It has to make heroes. In considering how to create truly compelling content, there are a few tried-and-true ways to create interest and make heroes while competing with the likes of the Kardashians.

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How Can B2B Marketing Content Possibly Compete with Kim Kardashian?

by Clay Zeigler | Content Creation

Kim Kardashian

First of two parts

Last year there was justifiable buzz when a study showed that for the first time people were spending more time online than watching television. That was good news for inbound PR and marketing firms like ours, but we all need to remember that while readers’ time online is considerable, it’s still finite. If we want prospects to consume B2B marketing content, it has to do something very specific: It has to make them heroes.

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The B2B Guide to Mastering Content Creation: Repurposing

by Clay Zeigler | Content Creation

Content Repurposing

Once you’ve established an efficient strategy and created content your audience wants, it’s time to take the next step: Determining how you’re going to re-use it.

It’s just too much work to create a piece of quality content to write it, design it, post it, Tweet it, and forget it. So before you even start outlining that whitepaper, ebook or byline article, determine how it can be used, for instance, to help feed your hungry blog.

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B2B Marketing Resources for Technology Companies: Some Useful Links

by Scott Baradell | Public Relations

B2B Technology PR

We’ve recently made available a number of B2B-focused marketing resources to help technology companies develop or enhance their PR and inbound marketing campaigns. Here are links to some of those resources:

B2B content repurposing case study: At Idea Grove, we’ve developed a system that enables you to “feed the beast” of online marketing — PR, social, search, blogging, email — without sacrificing quality or diluting your focus. This case study is a great example of how we work. Working with our client RiseSmart, a leader in enterprise career management solutions, we researched and documented a trend toward “spousal outplacement” – a service offered to aid in the relocation of double-income families. See where that story idea took us.

B2B ebook examples: Idea Grove probably produces as many high-quality B2B technology ebooks as any PR and marketing firm in the United States. It’s a core part of what we do. If you wonder how your B2B story can be told in an engaging way that reaches new audiences, we encourage you to check out these examples.

B2B online community examples: Idea Grove created our first online community in 2006. We’ve gotten pretty good at it since. Here are two examples

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Idea Grove Brings Home Four International Best in Biz Awards

by Scott Baradell | Idea Grove News

International Best in Biz Silver Award

We are honored to win four awards in the 2014 International Best in Biz Awards, including the Silver Award for PR Agency of the Year.  Winners in the global competition are determined by industry analysts and members of the news media from more than 18 countries.

In addition to PR Agency of the Year honors, Idea Grove also received awards in the following categories:

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