In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing newsjacking, which is a prime example of this trend.(Continue Reading...)
A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship to inbound marketing.
In fact, it only contains a seven-page chapter about public relations.(Continue Reading...)
Second of two parts
In the first part of this short series we talked about how in order to compete in a world full of online distractions, our B2B marketing content has to do one thing: It has to make heroes. In considering how to create truly compelling content, there are a few tried-and-true ways to create interest and make heroes while competing with the likes of the Kardashians.(Continue Reading...)
Here in the inner sanctum of the Idea Grove, the writing team spends a lot of time talking about the tactics and methods that make content about business-to-business technology more interesting and effective.(Continue Reading...)
First of two parts
Last year there was justifiable buzz when a study showed that for the first time people were spending more time online than watching television. That was good news for inbound PR and marketing firms like ours, but we all need to remember that while readers’ time online is considerable, it’s still finite. If we want prospects to consume B2B marketing content, it has to do something very specific: It has to make them heroes.(Continue Reading...)
Once you’ve established an efficient strategy and created content your audience wants, it’s time to take the next step: Determining how you’re going to re-use it.
It’s just too much work to create a piece of quality content to write it, design it, post it, Tweet it, and forget it. So before you even start outlining that whitepaper, ebook or byline article, determine how it can be used, for instance, to help feed your hungry blog.(Continue Reading...)
Less than a week after winning four International Best in Biz awards, Idea Grove is a finalist in two categories in the 2014 Golden Bridge Awards, an annual awards program that recognizes achievements from companies around the world. Idea Grove was named in the following categories:(Continue Reading...)