Spread Holiday Cheer with Social Media PPC Ads This Year (And Next)

by Michelle Malina | Social Media

social media PPC ads

Happy Holidays! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step further is another story. You shouldn’t let a lack of PPC bring you down this holiday season. In the end, you’ll get plenty of bang for your buck.

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Improve Your PR Measurement Strategy

by Taylon Chandler | Public Relations

PR Measurement

Tech PR firms have long struggled to provide their clients with hard proof of a campaign’s success. Measurement strategies such as Advertising Value Equivalencies and circulation numbers were the only options for a long time. The rise of Big Data and analytics, however, is changing that.

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10 Lessons about Interviewing to Take to Your Next Meeting

by Clay Zeigler | Content Creation

10 Interviewing Lessons

At Idea Grove, we conduct interviews – a lot of them. Interviews are how we gather our client’s ideas and turn them into everything from whitepapers and ebooks to news releases and blog posts. We’ve learned what makes for a good interview; and we’ve realized that the rules of good interviewing apply to almost any workplace interaction in which one person needs to get information from another.

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Do You Have These Website Conversion Elements in Place?

by HubSpot Marketing Team | Web Design

website conversion

Now that you know what it takes to drive traffic and engage visitors with great content, the next step is to get your visitors to convert from prospects into leads. You don’t want them leaving without providing some information or else you will lose the opportunity to nurture them until they are ready to buy. Here are some must-haves for increasing your website conversions.

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Create Website Content Visitors Want to Read

by HubSpot Marketing Team | Web Design

website content

Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. It’s what search engines and people want. It’s what drives visitors to your site and turns prospects into leads. Take a look at these must-haves for creating killer website content. 

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