The 411 on PPC Advertising

by Taylon Chandler | Conversion Rate Optimization

What is PPC Advertising?

Are you using pay-per-click advertising? Do you even know what it is? (It’s ok to say no.) 

PPC advertising is a type of advertising that only charges you when someone clicks on your ad. Genius, huh? No more paying based on location or how long your ads run. You can see exactly when someone clicked and how much you paid for that click. You can even adjust your bid up or down to control your costs. No wonder PPC ads are so popular among inbound marketers. 

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Multi-Channel Lead Generation

by HubSpot Marketing Team | Conversion Rate Optimization

Multi-Channel Lead Generation

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

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Five Things to Remember When Brainstorming

by Jarrett Rush | Content Creation

Brainstorming

We all assume we know how to brainstorm, right? Get a group of people in a room and start spitballing ideas. Easy. But if that’s how you’re approaching brainstorming, you’re doing it wrong. Brainstorming is a process that’s not as improvised as it may seem. It needs structure. With that in mind, here are five things to remember the next time you ask someone to brainstorm something with you. 

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