Employee Spotlight Series: Taylor Palmer

by Gretha Loubser | Idea Grove Employees

Cooking board with food

Here at Idea Grove, we have no shortage of spectacular interns. So, let’s turn this week’s Employee Spotlight to Taylor “the Blogmaster” Palmer, a public relations intern and our very own Media Orchard commander-in-chief! 

As a critical part of the day-to-day public relations activities at Idea Grove, Taylor is responsible for conducting client and industry research, building media lists, writing press releases, and supporting the account teams. 

(Continue Reading...)

7 Secrets to Successful Analyst Engagement

by Gretha Loubser | Public Relations

Business meeting

If you’re a technology vendor, an industry analyst relations (AR) program can go a long way in helping you gain a better understanding and a better position in your market space. While there’s no one-size-fits-all handbook for a good AR program, there are a few things you might want to keep in mind when engaging with analysts:

(Continue Reading...)

Employee Spotlight Series: Logan Lane

by Taylor Palmer | Idea Grove Employees

universe

This week the employee spotlight shines on Logan Lane, a summer content intern here at Idea Grove.

Logan was born in the small town of Wichita Falls, Texas, where he remained until moving out west to attend Texas Tech University. Logan graduated from Tech in May of 2014 with his degree in political science and economics, with a minor in English.

(Continue Reading...)

Employee Spotlight Series: Sarah Richardson

by Taylor Palmer | Idea Grove Employees

shutterstock_164995685

Are you ready to meet another Idea Grove employee? It’s time we move the spotlight on to Sarah Richardson, a summer public relations intern at Idea Grove.

Sarah supports Idea Grove’s B2B technology PR programs by performing media and influencer outreach, drafting press releases, eBooks, and conducting industry and media research.

(Continue Reading...)

America’s Most Historic PR Campaign: The American Revolution

by Logan Lane | PR and Pop Culture

cutmypic (3)

This month marks the 239th anniversary of the signing of America’s Declaration of Independence from the British monarchy. The Fourth of July has always marked a celebration that, over the years, has translated into barbecuing with friends and watching a display of fireworks in the night’s sky. One thing we don’t always consider, though, is that Independence Day and the American Revolution in general represent the outcome of one of history’s most successful PR campaigns.

(Continue Reading...)

Employee Spotlight Series: Kathryn Pacheco

by Taylor Palmer | Idea Grove Employees

rsz_shutterstock_186163640

It’s time again for the spotlight to shine on another one of our great employees. Next up on our list is Kathryn Pacheco, a summer public relations intern at Idea Grove, responsible for helping clients improve their visibility, establish credibility in the minds of their own customers, and strengthen their corporate image.

(Continue Reading...)