Employee Spotlight Series: Kathryn Pacheco

by Taylor Palmer | Idea Grove Employees

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It’s time again for the spotlight to shine on another one of our great employees. Next up on our list is Kathryn Pacheco, a summer public relations intern at Idea Grove, responsible for helping clients improve their visibility, establish credibility in the minds of their own customers, and strengthen their corporate image.

Born and raised in Dallas, Texas, Kathryn is a member of the Fightin’ Texas Aggie Class of 2017 and is currently earning her degree in business management with a double minor in economics and sports entertainment. Despite a full course load, though, she sets aside time to take part in extracurricular activities that interest her.

At Texas A&M, Kathryn is involved in a organization called Project Sunshine that allows her to have the opportunity to work with children that suffer from disabilities.

“I have a little buddy, named Isaac who I hang out with every week. Watching him grow up and being a part of his life has been an amazing experience that I wouldn’t trade for the world,” said Kathryn.  

With no shortage of passion and ambition in every aspect of her life, Kathryn is bringing her best to the table here at Idea Grove. 

Q: What

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Employee Spotlight Series: Burklee Berry

by Taylor Palmer | Idea Grove Employees

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Idea Grove would like to introduce the Employee Spotlight Series that will take you behind the scene of Idea Grove’s employees. Through the series you will hear from various employees from the company- why they chose Idea Grove and what they enjoy most about working here. First up is one of our social media interns, Burklee Berry!

Burklee is currently a senior at Texas Tech University studying public relations. She stays busy through various organizations on campus. She is a member of the Kappa Kappa Gamma sorority and serves on its PR committee. She is also apart of the Tech PR club and represents the College of Media and Communication at Texas Tech as a student ambassador.

Burklee is responsible for increasing social media presence for a variety of B2B clients and actively supports Idea Grove with its public relations tasks. She raises brand awareness and audience engagement by curating content and posting to multiple social media platforms daily, as well as brainstorms ideas for client projects.

Q: What made you decide to study public relations in school?

A: I decided to study and major in public relations in school because of its fast-paced, exciting work environment that offers new

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Job Searching: Best Practices

by Taylor Palmer | Human Resources

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Whether you’re a college graduate hungry to the start of your career or a professional ready for a change, finding a new job is a stressful task–no matter how prepared you are. Job searching is cutthroat and competitive, especially in the public relations industry. But with a little help, you can toss your worries away and become a job-searching pro!

For the best practices on job-searching, we tapped our very own recruiting expert and human resources manager, Brigid O’Connor, Director of Finance and Operations at Idea Grove. O’Connor has an MBA in human resources and organization development from the University of Dallas. With more than 10 years experience working in operations, finance and human resources, O’Connor knows exactly what she’s looking for in a candidate.

“I joined Idea Grove in the summer of 2010 as the manager of operations and finance,” said O’Connor. “I am responsible for making sure our team has the resources they need to perform their jobs. I try to anticipate our future needs and am always on the lookout for great talent to join our team.”

With her experience in hiring, we asked her to give us 10 of the best practices for job hunting, resume

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How to Pitch Like a Pro: Takeaways from the PRSA Dallas Pitching Workshop

by Jessica Jurek | Public Relations

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A skill that any PR pro should have in their arsenal is the art of the pitch. Pitching key influencers, such as journalists, bloggers, analysts, etc., is an important way that we can earn great exposure and even coverage for our clients and their news. Even though this is a necessary skill to have, pitching can often be a difficult and frustrating experience. The media landscape is constantly changing, it can be nearly impossible to get a journalist to answer your email or your phone call and the rules for what is considered “newsworthy” are always evolving.

With these concerns in mind, four Grovers attended the PRSA Pitching Boot Camp, facilitated by communications consultant Michael Smart. We learned many helpful tips during the session that helped make pitching a lot less intimidating. Keeping these tips in mind will help you master the art of the pitch in no time.

Top Tips for Pitching Success

  • Keep your pitch brief. Reporters and influences are very busy these days and are often inundated with emails. The last thing they want to do is read through a dense, multi-page sermon on your client’s news. Keep your pitches around 150 words (with some exceptions) to
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Long-Form Content: Tips & Tricks for Better Reader Engagement

by Kristy Blackmon | Content Creation

Long-Form Content: Tips & Tricks for Better Reader Engagement

Long-form content like eBooks or white papers can be a great foundation for a successful marketing campaign. These content pieces – usually pegged at more than 1,200 words – can provide readers with in-depth information on your brand and products in a way that shorter content (like blogs) isn’t able to.

Writing a convincing long-form content piece, though, can cause many marketing writers to stumble. Today’s readers are often pressed for time and overloaded with content, so how do you create long-form content that’s easily digestible and engaging enough to keep your reader’s attention?

Structure

One of the key practices to help your readers engage with your content is by crafting your piece so that it’s easy to skim while still conveying clear takeaways. When organizing your content, a good rule of thumb is David Dobbs’ sonata form:

  1. An opening “exposition” that lays out the themes;
  2. a “development” section that elaborates and contrasts the themes;
  3. a “recapitulation” in which we revisit the themes with the knowledge gleaned from the content, sometimes revising the themes, sometimes reinforcing them.

Within each section, employ sub-structures that fit the tone and message of your piece. Make sure everything is pointing back to your main

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The Battle for Control: Empowering Customers

by Mariajose Balboa | Content Creation Marketing and Branding

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It’s no secret that traditional marketing is often interruptive and unidirectional. Even now, in this digital era of mass consumption when marketers have more tools at their disposal, they still choose those that allow them to have control. They choose the medium and the message, and the only desired action from their consumers is the purchase.

But modern technology and the way that customers consume media today are forcing marketers to change their ways and embrace the fact that the customer now has more control than ever. In fact, with TV, YouTube, social media, email, and the growing number of other communications platforms, customers can and will shut you out of their worlds if you don’t adapt and change your strategy.

So, what can you do as a marketer? First, lose the traditional definition of control. There’s too much noise out there; you need your customers to be interested enough to pay attention. Stop making noise and start sharing quality content.

These days, information is just a mouse-click away for customers, so it’s critical that businesses make sure they are delivering a steady stream of content. While they can’t control what others are saying about them or their products,

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