Content marketing is undeniably one of today’s hottest marketing strategies, with companies from Anaheim to Atlanta cranking out content and sharing it on social media. But is that enough to get results? Let’s look at some numbers.(Continue Reading...)
If you’re just tuning in to this series, we’re discussing how, far from dying a slow, painful death, public relations is driving the inbound marketing industry. This post explains how media outreach has evolved into a crucial tool for any marketer.(Continue Reading...)
by Social Media|
Who doesn’t love a good list? From the annual US News college rankings to The 10 Beaches to See Before You Die, there seems to be an insatiable interest in reading lists and sharing them online. Appearing on a published list raises the profiles of those included and the publisher as well. That mutual benefit helped fuel the success of a recent list project in which we published the top 100 Wavemakers in wireless technology.(Continue Reading...)
In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing newsjacking, which is a prime example of this trend.(Continue Reading...)
A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship to inbound marketing.
In fact, it only contains a seven-page chapter about public relations.(Continue Reading...)
We are excited to announce we have been named a finalist in the MarketingProfs Bright Bulb B2B Awards. The nomination is on behalf of our work on the 2014 Super Bowl campaign for client RiseSmart, a leader in the HR and outplacement industry.(Continue Reading...)