One of the primary ways in which organizations gauge their level of success is by the amount of recognition and awareness their name garners. However, making waves on the press circuit and in the media can be challenging. This is especially true today when we’re experiencing an age where businesses are using social media and the Internet of Things to inundate our attention with their messaging. Getting noticed is more challenging now than ever before, and it’s easy to get lost in the crowd.(Continue Reading...)
Here at Idea Grove, we have no shortage of spectacular interns. So, let’s turn this week’s Employee Spotlight to Taylor “the Blogmaster” Palmer, a public relations intern and our very own Media Orchard commander-in-chief!
As a critical part of the day-to-day public relations activities at Idea Grove, Taylor is responsible for conducting client and industry research, building media lists, writing press releases, and supporting the account teams.(Continue Reading...)
If you’re a technology vendor, an industry analyst relations (AR) program can go a long way in helping you gain a better understanding and a better position in your market space. While there’s no one-size-fits-all handbook for a good AR program, there are a few things you might want to keep in mind when engaging with analysts:(Continue Reading...)
This week the employee spotlight shines on Logan Lane, a summer content intern here at Idea Grove.
Logan was born in the small town of Wichita Falls, Texas, where he remained until moving out west to attend Texas Tech University. Logan graduated from Tech in May of 2014 with his degree in political science and economics, with a minor in English.(Continue Reading...)
Are you ready to meet another Idea Grove employee? It’s time we move the spotlight on to Sarah Richardson, a summer public relations intern at Idea Grove.
Sarah supports Idea Grove’s B2B technology PR programs by performing media and influencer outreach, drafting press releases, eBooks, and conducting industry and media research.(Continue Reading...)
This month marks the 239th anniversary of the signing of America’s Declaration of Independence from the British monarchy. The Fourth of July has always marked a celebration that, over the years, has translated into barbecuing with friends and watching a display of fireworks in the night’s sky. One thing we don’t always consider, though, is that Independence Day and the American Revolution in general represent the outcome of one of history’s most successful PR campaigns.(Continue Reading...)
The Dallas-Ft. Worth chapter of the American Marketing Association has named Idea Grove a finalist in the 2015 Marketer of the Year Awards program. The entry is in the public relations category on behalf of RiseSmart, a leading outplacement provider.(Continue Reading...)