Generating leads high in both quantity and quality is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
Surprisingly, only one in 10 marketers feel their lead generation campaigns are effective. What gives?(Continue Reading...)
I hope you had a relaxing holiday and are ready to get your 2015 marketing strategy under way. When you were planning your strategy for this year, you probably looked at some of the hundreds of predictions posts that flood the Internet every December.(Continue Reading...)
by Social Media|
2014 has been a year of great moments in social media, as well as more than a few not-so-great moments. For PR and marketing professionals, perhaps the most encouraging trend we’ve seen is that “social media management” is no longer simply a job assigned to a junior employee in the bowels of the corporate marketing department; it’s increasingly become part of everybody’s job.(Continue Reading...)
by Social Media|
Happy Holidays! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step further is another story. You shouldn’t let a lack of PPC bring you down this holiday season. In the end, you’ll get plenty of bang for your buck.(Continue Reading...)
We are excited to have been named the winner in two categories at the 2014 PRSA Dallas Pegasus Awards. The wins come in the Reputation/Brand Management and the Marketing Communications (Services, B2B) categories. The campaigns were conducted on behalf of clients Apptricity and RiseSmart, respectively.(Continue Reading...)