Multi-Channel Lead Generation

by HubSpot Marketing Team | Conversion Rate Optimization

Multi-Channel Lead Generation

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

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Five Things to Remember When Brainstorming

by Jarrett Rush | Content Creation

Brainstorming

We all assume we know how to brainstorm, right? Get a group of people in a room and start spitballing ideas. Easy. But if that’s how you’re approaching brainstorming, you’re doing it wrong. Brainstorming is a process that’s not as improvised as it may seem. It needs structure. With that in mind, here are five things to remember the next time you ask someone to brainstorm something with you. 

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