Idea Grove President Scott Baradell is among the speakers at next month’s 2013 PRSA Southwest District Conference, where he will participate with four other PR professionals in a panel discussion called Tackling Media Relations.
The panel will explore how dramatically newsrooms are changing and how PR practitioners must adapt their strategies to better meet the needs of journalists. Scott will talk about the importance of creating publication-ready content for use by media organizations, in the form of byline articles, infographics, and more. He will also discuss how a company can use a single content idea across both its inbound marketing and media relations programs.
Appearing with Scott on the Tackling Media Relations panel will be:
- Alexis Patterson Hanes, associate director of Public Information for the Austin Community College District
- Lauren Butler, vice president/group manager at Ketchum
- Casey Norton, vice president of Media Relations at Weber Shandwick.
- Sarah Marshall, senior vice president of Phillips & Company, who will moderate.
The conference is sponsored by the Austin chapter of the Public Relations Society of America and takes place June 5-7 at the Omni Austin Hotel Downtown. The three-day event offers PR professionals everything from sessions on managing a crisis and making an impact to free yoga on the hotel’s roof.
We have a winner! Mike Drago has won our Way to Grove Award, which recognizes members of the team who achieve notable and tangible results for clients. Mike won for his work helping to oversee a thought leadership website that has grown a sizable community and greatly increased online visibility for the client’s technology offering.
ServiceVirtualization.com was launched in April 2012 by the Application Delivery business at CA Technologies. The site focuses on a field of emerging software solutions that enable faster, better and less-expensive application development. Idea Grove was called upon to develop and oversee content on the site’s blog, which Mike began editing in October 2012. He quickly grasped both the complex technology and the community of people with an interest in it.
The site now ranks second in native search for “service virtualization” behind the Wikipedia definition. Along with the improvement in online search visibility, the ServiceVirtualization.com community has grown to thousands of members, and Twitter feeds that support the blog have nearly 1,200 followers (@svcvirt and @virtualization6).
“We the human capital of the United States, in order to facilitate a cutting-edge, best-of-breed convergence of revenue-generating entities, actualize Justice, insure scalable domestic Tranquility, provide for the interdependent interfacing of defensive capabilities, promote mutually beneficial functionality in the North American market space, and secure the Blessings of harmonized, re-engineered culture to ourselves and our Posterity, do conceptualize and cultivate this Constitution for the United States of America.”
Let us bow our heads and give thanks that Gouverneur Morris, the Founding Father credited with writing the preamble to the United States Constitution, was a far better writer than many of today’s marketers. Otherwise, millions upon millions of children would never have been able to memorize the preamble in grade school – much less understand it – and the Union might never had held together.
A Confession and a Theory
I have a confession: Vague language drives me bonkers. And ever since I made the jump to Internet marketing firms after a long career in newspapers, I have puzzled on this question: Why is so much business writing mind-numbingly obtuse? I developed an armchair theory. Vague language is high art in business because a negotiation is a courtship of adversaries, and ambiguity is necessary to avoid driving off the other party before you have time to draw him in. We marketers have simply gotten lazy and adopted it.
Idea Grove has been recognized by the American Marketing Association for a public relations campaign undertaken last year on behalf of our client ShopSavvy. The Marketer of the Year Awards were handed out Thursday night at the Westin Galleria Dallas hotel by the Dallas-Fort Worth chapter of the American Marketing Association. Idea Grove was among the 16 finalists that included other Dallas marketing firms and some familiar Dallas-area corporations.
Idea Grove won in the Public Relations category for our work for ShopSavvy, the leading mobile shopping application. The team included Idea Grove President Scott Baradell, Senior Account Executive Stephanie Fedler and Chief Content Officer Clay Zeigler.
Scott put together a public relations program leveraging news releases, media pitches and video. Stephanie worked to implement the program, focusing especially on media relations. It all culminated during retailing’s most-visible period: the kickoff of the holiday shopping season well known to consumers as Black Friday.