How to Tell a Good Story: Somebody, Wanted, But, So

by David Hopkins | Content Creation

PR marketing storytelling

Public relations and marketing are both about storytelling. Good design is about storytelling. Promoting, persuading, and publicizing also come down to storytelling. When I want to convince someone to take an action, I’m asking him to participate in the story that I’m offering. There’s no trickery involved. It’s not sleight of hand. And yet, when a story is well told, there’s a bit of magic.

(Continue Reading...)

Idea Grove Wins at PR News’ PR Agency Elite Awards

by Taylon Chandler | Idea Grove News

PR News' Agency Elite Awards 2014

Idea Grove was named the top content marketing firm among contestants nationwide at the 2014 PR News’ PR Agency Elite Awards. This prestigious program recognizes top public relations firms by practice area.

Judges considered business processes and best practices as well as agency and client success stories when scoring the submissions. Winners were announced Oct. 10 in New York City. 

(Continue Reading...)