Why Your Inbound Marketing Strategy Needs PR

by Scott Baradell | Public Relations

Putting PR in Front of Your Inbound Engine

A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship to inbound marketing.

In fact, it only contains a seven-page chapter about public relations.

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Marketing Content that Competes with the Kardashians: Do’s and Don’ts

by Clay Zeigler | Content Creation

Marketing Content that Competes with the Kardashians: Do’s and Don’ts

Second of two parts 

In the first part of this short series we talked about how in order to compete in a world full of online distractions, our B2B marketing content has to do one thing: It has to make heroes. In considering how to create truly compelling content, there are a few tried-and-true ways to create interest and make heroes while competing with the likes of the Kardashians.

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How Can B2B Marketing Content Possibly Compete with Kim Kardashian?

by Clay Zeigler | Content Creation

Kim Kardashian

First of two parts

Last year there was justifiable buzz when a study showed that for the first time people were spending more time online than watching television. That was good news for inbound PR and marketing firms like ours, but we all need to remember that while readers’ time online is considerable, it’s still finite. If we want prospects to consume B2B marketing content, it has to do something very specific: It has to make them heroes.

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The B2B Guide to Mastering Content Creation: Repurposing

by Clay Zeigler | Content Creation

Content Repurposing

Once you’ve established an efficient strategy and created content your audience wants, it’s time to take the next step: Determining how you’re going to re-use it.

It’s just too much work to create a piece of quality content to write it, design it, post it, Tweet it, and forget it. So before you even start outlining that whitepaper, ebook or byline article, determine how it can be used, for instance, to help feed your hungry blog.

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Idea Grove Brings Home Four International Best in Biz Awards

by Scott Baradell | Idea Grove News

International Best in Biz Silver Award

We are honored to win four awards in the 2014 International Best in Biz Awards, including the Silver Award for PR Agency of the Year.  Winners in the global competition are determined by industry analysts and members of the news media from more than 18 countries.

In addition to PR Agency of the Year honors, Idea Grove also received awards in the following categories:

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