How to Tell a Good Story: Somebody, Wanted, But, So

by David Hopkins | Content Creation

PR marketing storytelling

Public relations and marketing are both about storytelling. Good design is about storytelling. Promoting, persuading, and publicizing also come down to storytelling. When I want to convince someone to take an action, I’m asking him to participate in the story that I’m offering. There’s no trickery involved. It’s not sleight of hand. And yet, when a story is well told, there’s a bit of magic.

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