FEATURED ARTICLE AUGUST 13

WHAT BOY BANDS TAUGHT ME ABOUT DIGITAL MARKETING

As an elder Millennial, I grew up in the prime of 90’s boy band-ology. I was the quintessential target demographic for pop music of the time, and I spent several years dedicating every inch of my bedroom walls to posters of my favorite group. I went to the concerts where you could barely hear the music over the screaming. I had every piece of merchandise I could convince my parents to let me add to my collection, and I taped (yes, VHS taped) all of their TV appearances. I was dedicated—and, ultimately, devastated a few years later when they stopped making music. 

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