FEATURED ARTICLE APRIL 3

WITH EVENT CANCELLATIONS, PR CAN BE MARKETERS’ SAVING GRACE

As the COVID-19 pandemic spurs more industry convention and trade show cancellations, marketers must be ready to turn on a dime—armed with a results-driven contingency plan. Especially in the B2B technology space, many companies spend a sizable amount of their annual marketing budgets on third-party trade shows and industry events. As a critical element of the marketing mix, cancellations and postponements of these events can be highly disruptive, no matter the reason.

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