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Discover insights from Idea Grove, a PR and digital marketing agency for B2B technology, manufacturing, and logistics brands, headquartered in Dallas, Texas.

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In today's highly competitive marketplace, businesses must have a deep understanding of...

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10 min read

The moment is finally there. You've worked out a business model, built a minimum viable...

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B2B brands need visual identities. Having a strong visual identity makes your business...

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9 min read

The success of your marketing depends on in-depth knowledge of your customers and other...

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In an era defined by social media, e-commerce, influencer marketing, and widespread...

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A strong brand identity isn't just about quirky slogans and logos. Instead, it involves...

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1 min read

There’s something we say in any new business meetings where branding work might come up....

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6 min read

Ever been to a party where you didn’t know anyone? What was that first conversation like?...

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13 min read

This past year was a time when brands faced countless tests—from having to evolve...

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In the B2B technology word we’ve seen a lot of headlines recently about how the COVID-19...

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6 min read

These days, all I see are posts, articles, and social media influencers waxing on about...

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7 min read

Welcome to Q4 2020. I know. There were times in previous quarters of this topsy-turvy...

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4 min read

It can feel like an odd time to see opportunity, but for cybersecurity marketers right...

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1 min read

I’ve been in the marketing world for a while now, coming up on a decade after starting my...

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6 min read

The end of this school year hasn’t looked like anyone expected. No graduation. No prom....

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The first half of 2020 hasn’t been an easy time for event organizers. The COVID-19...

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The cybersecurity market was already large—nearly $120 billion worldwide. But those...

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You’ve known your tech is solid. Your eLearning software platform is stable. It’s...

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Video conferencing solutions have been front and center during the COVID-19 pandemic....

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You’ve known the benefits of learning management systems for years. You’ve been touting...

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Those companies already using unified communication tools were ahead of the game once the...

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Every 39 seconds. That’s how often experts estimate there’s a cyberattack. We’d be...

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We’ve all likely felt a little helpless the last few months as we watched the economy...

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Without a brand strategy, your marketing efforts will lack consistency. And that can lead...

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When Gillette released a Super Bowl ad that made a 180-degree turn from its previous...

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Sometime back I led a Frost and Sullivan conference session on leveraging social media...

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So, is it an iPod touch or iPod Touch?Well, if you're Apple's marketing team, it's...

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I just finished a two-month executive sales course with HubSpot called Pipeline...

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Buyer Personas have been around for more than a decade. As an industry, we have defined...

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Achieving the big idea is no easy task. It takes time, discipline, resources and...

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Last fall, I left my career as a B2C publicist behind. Way behind. After thirteen years...

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Unlike the “Orange is the New Black” inmates at Litchfield, you have the power to be in...

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With social media channels and mobile communications, today’s millennials prefer to...

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The web is the number one way for business-to-business marketers to get leads on buyers....

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The Content Marketing Institute recently released its 2014 benchmarks, budgets and trends...

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Brian Solis and I go back a long way, and I feel like I know him even though we've never...

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2 min read

Heck of a post by Mark Glaser today on messaging overkill by PR folks. Excerpt:

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Learn About AI in Digital Marketing

Read about the generative AI revolution in digital marketing.

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In today's interconnected world, public relations professionals grapple with delivering...

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In today's highly competitive marketplace, businesses must have a deep understanding of...

In today's highly competitive marketplace, businesses must have a deep understanding of...

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Customer testimonials

We hone our expertise every day to better serve our clients

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Idea Grove has been a true partner for Viaero in focusing our message, enhancing our image, increasing our visibility, and attracting new customers. We have relied on Idea Grove for market research, brand strategy, design, content, search marketing and more. We love working with Scott’s team and highly recommend them to others.

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Sarah DiRico

Vice President, Viaero Wireless

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The Idea Grove team helped our partner law firms, Forrest Weldon and Duncan Stubbs, to develop a communications strategy and raise awareness of their case against Bayer’s harmful Roundup product—ultimately resulting in a $1.56 billion verdict against Bayer. Idea Grove consistently provided us with senior counsel, often on little notice—one of the great values of working with a quality boutique.

Rocky Stubbs

Rocky Stubbs

Managing Partner, Excelsior Dynamic Capital

stars

ALPLA is a global manufacturer and recycler of plastic products. We sought out Idea Grove to help us to build awareness of our sustainability initiatives and to advocate for recycling in the North American market. Scott's team has been a perfect partner for us in building visibility and engagement for this initiative.

Chivvaun

Chivvaun Smith

Communications & Corporate Responsibility Manager, ALPLA

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