Research firm Gartner recently forecast that marketing executives and other business users would soon control a larger portion of technology spending than CIOs. This trend makes it more important than ever for B2B technology companies to tell their stories in compelling ways. Idea Grove can translate the benefits of even the most complex technologies to your prospects, the news media, and other audiences.
From SaaS to cybersecurity, martech to IT infrastructure, retail tech to mobile and wireless, Idea Grove has experience in helping clients achieve and exceed their PR and marketing goals.
Never has the tech world been more connected—and more vulnerable to attack. Today’s cybersecurity vendors must keep up with ever-changing threats — and ever-increasing competition. Idea Grove’s clients include not only vendors but also one of the largest cybersecurity event series in the world.
Not long ago, “retail tech” meant selling a few electronic cash registers. Today’s retailers expect technology that connects and optimizes the front ends, back offices and headquarters of entire chains. Idea Grove has helped clients from venture-backed startups to Fortune 100 stalwarts who are changing the game in retail.
Nothing against long-form letters, snail-mailed in paper envelopes. But today’s digital marketing requires a balanced blend of marketing automation, technology solutions and sheer creative talent. Idea Grove’s martech client experience includes CRMs, social media platforms, digital signage, content marketing technology and more.
Modern business communications knows no physical boundaries. Employees need access to their data, anywhere, on any device, at any time. Idea Grove helps our clients guide their buyers through the evolving worlds of networking, unified communications, and mobile and wireless.
“The Idea Grove team is top notch. They have helped Stanford Graduate School of Business (GSB) in many ways over the past year. Our media coverage has grown as a result of working with them. They are strong media strategists - able to take complex, nuanced information and distill it quickly into media-friendly pitches. They are excellent writers. They are creative and always bring a fresh perspective. They are also super responsive to all my team’s needs. I just love working with them!”
"RiseSmart hired Idea Grove when we had just gotten off the ground. Scott and his team have been true strategic marketing partners ever since. We have appeared four times in the Wall Street Journal, including on the front page; on national and local television ranging from CNBC to ESPN; and in many tech outlets. Idea Grove also started our social media presence and content marketing strategy, creating a foundation that we’ve been building upon ever since. When Randstad purchased RiseSmart for $100 million in late 2015, Scott was one of the first calls I made, to thank Idea Grove for being a great partner in our journey and success. ”
“I selected Idea Grove to create a new website for our expanded organization based in large part on the work they had done for other clients. Their holistic, thoughtful approach to site design as well as focus on tying website performance to lead generation and other business objectives sets them apart. In addition, they won high marks for the development of buyer personas as part of their process, prioritizing customer feedback to inform a highly effective design.”
“The Idea Grove team has a deep understanding of B2B technology and has the ability to translate this knowledge into effective PR and marketing strategies and purposeful content. I have great respect for the quality of the team and the work they do."
“The managed IT services space is crowded and, for many prospective clients, confusing. Idea Grove conducted industry research to help us see where the marketing strategies of our competitors left opportunities for us to differentiate ourselves with online buyers. They also interviewed our company’s buyers – pulling recent wins and losses from our CRM – to give us insights into what motivated customers to choose us over their other options. The process has helped us to pinpoint our messaging to target our ideal customers and to highlight our unique value proposition to the marketplace.”