THE COMMONDENOMINATORIS POSITIVE RESULTS

OUR CLIENTS

Research firm Gartner recently forecast that marketing executives and other business users would soon control a larger portion of technology spending than CIOs. This trend makes it more important than ever for B2B technology companies to tell their stories in compelling ways. Idea Grove can translate the benefits of even the most complex technologies to your prospects, the news media, and other audiences.

From SaaS to cybersecurity, martech to IT infrastructure, retail tech to mobile and wireless, Idea Grove has experience in helping clients achieve and exceed their PR and marketing goals.

SAAS
Companies confuse cloud computing and software-as-a-service. As a SaaS vendor, you must differentiate how your solutions are better than just “traditional software that runs in the cloud.” But how? Idea Grove has helped SaaS clients in industries ranging from transportation to healthcare, hospitality to legal services.
CYBERSECURITY

Never has the tech world been more connected—and more vulnerable to attack. Today’s cybersecurity vendors must keep up with ever-changing threats — and ever-increasing competition. Idea Grove’s clients include not only vendors but also one of the largest cybersecurity event series in the world.

RETAIL TECH

Not long ago, “retail tech” meant selling a few electronic cash registers. Today’s retailers expect technology that connects and optimizes the front ends, back offices and headquarters of entire chains. Idea Grove has helped clients from venture-backed startups to Fortune 100 stalwarts who are changing the game in retail.

MARTECH

Nothing against long-form letters, snail-mailed in paper envelopes. But today’s digital marketing requires a balanced blend of marketing automation, technology solutions and sheer creative talent. Idea Grove’s martech client experience includes CRMs, social media platforms, digital signage, content marketing technology and more.

BIG DATA
Big data is no longer a buzzword vendors can just throw around. To stay competitive, businesses need your innovation to collect, analyze and act on massive sets of data—if they can find you. Idea Grove has helped big-data clients stand out in areas from infrastructure to analytics.
CLOUD
Whether businesses will move to the cloud was settled a decade ago. For today’s cloud service providers, the question is how to distinguish and position your solutions in a crowded marketplace. Our experience with cloud providers spans private cloud infrastructure, workspace management, customer experience, document automation and more.
COMMUNICATIONS

Modern business communications knows no physical boundaries. Employees need access to their data, anywhere, on any device, at any time. Idea Grove helps our clients guide their buyers through the evolving worlds of networking, unified communications, and mobile and wireless.

IT INFRASTRUCTURE
Has the cloud explosion dampened opportunities for infrastructure vendors? On the contrary, every business on the planet, including cloud providers, is a potential customer—if you can stand out. We’ve worked with client ranging from Pivot3 to NEC to market the latest infrastructure innovations.

SANJAY SATHE

RISESMART / PRESIDENT & CEO

"RiseSmart hired Idea Grove when we had just gotten off the ground. Scott and his team have been true strategic marketing partners ever since. We have appeared four times in the Wall Street Journal, including on the front page; on national and local television ranging from CNBC to ESPN; and in many tech outlets. Idea Grove also started our social media presence and content marketing strategy, creating a foundation that we’ve been building upon ever since. When Randstad purchased RiseSmart for $100 million in late 2015, Scott was one of the first calls I made, to thank Idea Grove for being a great partner in our journey and success. ”

Sanjay Sathe B2B Tech PR

MIKE TOUHEY

ONYX CENTERSOURCE / CMO

I selected Idea Grove to create a new website for our expanded organization based in large part on the work they had done for other clients.  Their holistic, thoughtful approach to site design as well as focus on tying website performance to lead generation and other business objectives sets them apart.  In addition, they won high marks for the development of buyer personas as part of their process, prioritizing customer feedback to inform a highly effective design.

MIKE-TOUHEY B2B tech web design

CHARLIE YOUNG

SABRE / SVP OF MARKETING & COMMUNICATIONS

“The Idea Grove team has a deep understanding of B2B technology and has the ability to translate this knowledge into effective PR and marketing strategies and purposeful content. I have great respect for the quality of the team and the work they do."

CHARLIE-YOUNG B2B tech Public relations

JOE KELLY

BNC / CEO

The managed IT services space is crowded and, for many prospective clients, confusing. Idea Grove conducted industry research to help us see where the marketing strategies of our competitors left opportunities for us to differentiate ourselves with online buyers. They also interviewed our company’s buyers – pulling recent wins and losses from our CRM – to give us insights into what motivated customers to choose us over their other options. The process has helped us to pinpoint our messaging to target our ideal customers and to highlight our unique value proposition to the marketplace.

JOE Kelly B2B tech web design

BELINDA RUEFFER

OMNITRACS / FORMER DIRECTOR OF MARKETING COMMUNICATIONS AND PUBLIC RELATIONS

“After engaging Idea Grove to audit our fragmented social media presence almost a year ago, we've experienced success and increased engagement across all social platforms. After just one month of managing our social platforms, our Twitter profile presence improved dramatically with a 200% increase in page engagement. This data reflects Idea Grove's successful efforts in streamlining our content and brining our brand presence under one unified umbrella.”

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