We don't have a learning curve like the other guys.
We've been a B2B tech agency for 15 years. We know the players. We understand the industries. We work with the media that covers them. We create content that shows a depth of knowledge and perspective that others lack. We create campaigns that differentiate between the motivations and needs of business and IT buyers. These are the benefits of doing one thing, and one thing well, for many years.
Why do we do it? Because we have passion for B2B technology and for our clients' heroic stories.
That's right: heroic.
In this time of uncertainty, we find comfort in knowing that we work in a country that has been a leader in B2B technology since the invention of the integrated circuit. Technology time and again has been the hero of our economy. On so many occasions, when we have thought the U.S. economy was in trouble, our innovation has moved us forward.
The Idea Grove team believes we have a rare and important opportunity to aid in our country's recovery, advance and transformation -- because we are uniquely suited to help the B2B tech companies that will drive it.
Never has the tech world been more connected—and more vulnerable to attack. Today’s cybersecurity vendors must keep up with ever-changing threats — and ever-increasing competition. Idea Grove’s clients include not only vendors but also one of the largest cybersecurity event series in the world.
Not long ago, “retail tech” meant selling a few electronic cash registers. Today’s retailers expect technology that connects and optimizes the front ends, back offices and headquarters of entire chains. Idea Grove has helped clients from venture-backed startups to Fortune 100 stalwarts who are changing the game in retail.
Nothing against long-form letters, snail-mailed in paper envelopes. But today’s digital marketing requires a balanced blend of marketing automation, technology solutions and sheer creative talent. Idea Grove’s martech client experience includes CRMs, social media platforms, digital signage, content marketing technology and more.
Modern business communications knows no physical boundaries. Employees need access to their data, anywhere, on any device, at any time. Idea Grove helps our clients guide their buyers through the evolving worlds of networking, unified communications, and mobile and wireless.
"RiseSmart hired Idea Grove when we had just gotten off the ground. Scott and his team have been true strategic marketing partners ever since. We have appeared four times in the Wall Street Journal, including on the front page; on national and local television ranging from CNBC to ESPN; and in many tech outlets. Idea Grove also started our social media presence and content marketing strategy, creating a foundation that we’ve been building upon ever since. When Randstad purchased RiseSmart for $100 million in late 2015, Scott was one of the first calls I made, to thank Idea Grove for being a great partner in our journey and success. ”
“I selected Idea Grove to create a new website for our expanded organization based in large part on the work they had done for other clients. Their holistic, thoughtful approach to site design as well as focus on tying website performance to lead generation and other business objectives sets them apart. In addition, they won high marks for the development of buyer personas as part of their process, prioritizing customer feedback to inform a highly effective design.”
“The Idea Grove team has a deep understanding of B2B technology and has the ability to translate this knowledge into effective PR and marketing strategies and purposeful content. I have great respect for the quality of the team and the work they do."
“The managed IT services space is crowded and, for many prospective clients, confusing. Idea Grove conducted industry research to help us see where the marketing strategies of our competitors left opportunities for us to differentiate ourselves with online buyers. They also interviewed our company’s buyers – pulling recent wins and losses from our CRM – to give us insights into what motivated customers to choose us over their other options. The process has helped us to pinpoint our messaging to target our ideal customers and to highlight our unique value proposition to the marketplace.”
“After engaging Idea Grove to audit our fragmented social media presence almost a year ago, we've experienced success and increased engagement across all social platforms. After just one month of managing our social platforms, our Twitter profile presence improved dramatically with a 200% increase in page engagement. This data reflects Idea Grove's successful efforts in streamlining our content and brining our brand presence under one unified umbrella.”