Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. The company was occasionally mistaken for a tech startup rather than a seasoned technology solutions provider and struggled to maintain engagement across its social media channels.
Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program. Our ongoing PR strategy encompasses the promotion of diverse and newsworthy content, such as executive perspectives on trending subjects, newsjacking opportunities, bylined articles, company/product updates, and top-tier contributor content. Additionally, we’ve implemented a consistent organic social media posting schedule, identified key social content themes, and set ambitious benchmarks to measure our social media achievements.
Additionally, Aprimo's social platforms consistently surpass industry benchmarks, especially in terms of engagement. While average engagement rates are 3.43%, Aprimo's was more than twice that and nearly double the engagement rate from the year before.
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