Client Stories
/ /

Aprimo: Industry Leader Garners the Attention It Deserves


The Challenge: Brand Awareness & Industry Visibility

Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. The company was occasionally mistaken for a tech startup rather than a seasoned technology solutions provider and struggled to maintain engagement across its social media channels.


The Solution: Expanding Reach and Influence Through Targeted PR and Social Initiatives

Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program. Our ongoing PR strategy encompasses the promotion of diverse and newsworthy content, such as executive perspectives on trending subjects, newsjacking opportunities, bylined articles, company/product updates, and top-tier contributor content. Additionally, we’ve implemented a consistent organic social media posting schedule, identified key social content themes, and set ambitious benchmarks to measure our social media achievements.


The Results: Recognized Industry Powerhouse

We have achieved notable successes in promoting Aprimo’s brand news and partnership announcements, as well as consistently securing valuable byline placements and utilizing expert commentary to showcase Aprimo’s industry authority. Since the start of 2023, our achievements include:
  • 47 press hits – in publications with an average domain authority of 62
  • 794,363,055 total media impressions
  • 21 backlinks to Aprimo’s website
  • 7 Forbes bylines and expert panel articles

Additionally, Aprimo's social platforms consistently surpass industry benchmarks, especially in terms of engagement. While average engagement rates are 3.43%, Aprimo's was more than twice that and nearly double the engagement rate from the year before.

“Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You’ve done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It’s been phenomenal.”

Similar Client Stories

When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around -- and who enjoy being around each other. We accomplish this by aligning our success with your success.

See All Client Stories ›

How Can We Help You?