Engaging today’s customers via social media is critical. But understanding what really drives those customers is tough.
The concept of Service Virtualization (SV) was coined back in 2007. It was purported to increase efficiency in software development by first creating a behavioral model of the intended application interface. Sound complicated?
BearCom is the only nationwide dealer and integrator of wireless communications equipment. It sells, services and rents two-way radios and other communications equipment for applications in almost any industry imaginable.
CECO Environmental is a 50-year-old publicly traded company and global leader in energy, environmental and industrial technologies. Spanning 23 brands within 32 industries, CECO has vast expertise but has struggled to project a unified image.
EXL, a global leader in business process solutions, encourages its customers to "look deeper." Idea Grove created a website for EXL with messaging that is deliberately concise, meant to drive readers to reach out. Aiming not to fully inform, but to demonstrate authority and create interest.