Brand Update & Website
Idea Grove first reassessed the current messaging and branding strategy. We then built out foundational marketing pillars to be the team’s guiding light through the project’s entirety.
From there, we created a brand framework and buyer personas to represent their ideal customers, established and refined Chowly’s social presence, audited Chowly’s current review site presence and offered strategic guidance on engaging with customers and stakeholders in online channels. We also provided public relations strategy and executed a number of campaigns to drive media attention and chatter among industry experts. We concluded the quarter with a website rebrand and launch to highlight the new Chowly.
Rebrand & Website
Idea Grove established the foundation of InstiCo’s marketing strategy by developing a brand framework, defining buyer personas and revamping its overall brand image with updated messaging and a new logo. These proactive steps helped to strengthen InstiCo's presence and messaging in the industry, resulting in the launch of a new, streamlined website built on Hubspot.
Rebrand & Website
Idea Grove looked at the current branding strategy and website design and decided to first craft a sophisticated, personable and user-friendly website that told the ConverseNow story in a compelling way. This meant a rejuvenated rebrand that included new colors, fonts and brand guidelines, in addition to a new logo – all of which more closely captured the brand’s essence. From there, we assisted with the website design and development, which included over 200 custom icons, illustrations and animations.
Naming & Rebrand
The leadership team at Syslink Xandria knew the business was ready to evolve. Idea Grove set out to create a new message, name, and brand identity to help bring their business to new heights.
To stay competitive, grocery stores have to do more than just stock shelves, produce bins, meat, and dairy aisles with products consumers want to buy. They have to provide customer experiences that today’s shoppers expect while running leaner operations, optimized by cutting-edge technology systems.
After moving to a new company, Liz Thrailkill was looking for a way to expand her marketing team. In working with Idea Grove, she found a group of creative thinkers that were ready to help her tackle all her marketing projects.