CECO Environmental is a 50-year-old publicly traded company and global leader in energy, environmental and industrial technologies. Spanning 23 brands within 32 industries, CECO has vast expertise but has struggled to project a unified image.
EXL, a global leader in business process solutions, encourages its customers to "look deeper." Idea Grove created a website for EXL with messaging that is deliberately concise, meant to drive readers to reach out. Aiming not to fully inform, but to demonstrate authority and create interest.