Beyond Finance: Educating Consumers About Holiday Financial Stress

As consumer debt continued to rise amidst inflation and economic uncertainty, Beyond Finance was looking for innovative ways to educate the market quickly in advance of the holiday shopping season.

Beyond Finance provides a unique solution for easing the burden of debt faster and cheaper than traditional resolution solutions, allowing clients to quickly start rebuilding a life post-debt with more knowledge and peace of mind.

Knowing that holiday shopping could push consumers further into debt and create greater mental and physical stress, Beyond Finance needed to quickly get the word out about the risks and provide timely financial education to help create peace of mind.

To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website.

After conducting media and keyword research to identify white-space opportunities, Idea Grove developed a consumer survey and report hosted on Beyond Finance’s website, along with a media campaign with custom pitches targeting top-tier personal finance, consumer, lifestyle and national economy reporters along with a wide range of retail trade publications. To increase the lifespan of the campaign, we attached survey data to various trending topics such as Amazon Prime Day, Black Friday, and economic developments such as shifting interest rates. Beyond pursuing high-quality media placements, Idea Grove ensured that coverage included high-quality backlinks from top-performing sites to boost online and search visibility.

Over the course of a three-month period, Idea Grove secured an astounding volume of media coverage from top-tier national and consumer finance outlets, as well as high-value links from top-performing websites. Key results include:

• 109 media placements–including Axios, Bankrate, HerMoney, Nasdaq, RetailDive and more

• 209.42 million audience size

• 46 inbound links

• 1,200+ website visits

Most notably, Beyond Finance saw a significant boost in online and search visibility resulting from this campaign, ranking 2nd in Google search for its priority campaign keyword, and achieving its highest historical website domain rating to date during a period in which no other SEO activities were in progress. This success contributed to Beyond Finance’s overall brand health and search engine performance, while also establishing a template for repeatable campaigns in future years.