Idea Grove and Phelps United developed a survey and report with fresh consumer data – using this to drive brand mentions and backlinks to PhelpsUnited.com.Idea Grove used the third-party survey platform Pollfish to prescreen 600 U.S. adults, asking about their expectations for eCommerce gifts and returns during the upcoming holiday season. The report was then published on Phelps United’s website and Idea Grove distributed a press release on Business Wire. Idea Grove also launched a media relations campaign that targeted both national and trade media outlets as well as podcast and broadcast opportunities.
Public Relations
Phelps United
Idea Grove and Phelps United developed a survey and report to drive awareness around consumer spending and holiday trends – using this to drive brand mentions and backlinks to PhelpsUnited.com. Idea Grove also launched a media relations campaign that targeted both national and trade media outlets as well as podcast and broadcast opportunities.
Public Relations
Chowly
Idea Grove developed a media relations campaign to help increase brand visibility and trust with Chowly’s target audiences. In order to garner positive press coverage, we aligned with Chowly on a clear, concise message that illustrated the strategic rationale for the acquisition and what benefits it will bring to the company, its customers and stakeholders.
Public Relations
Beyond Finance
To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website.
Brand Update & Website
Chowly
Idea Grove reassessed Chowly's messaging and branding, built foundational marketing pillars, created buyer personas, refined their social media presence, audited their review site presence, provided strategic guidance, executed PR campaigns, and concluded with a website rebrand and launch.
Rebrand & Website
InstiCo
Idea Grove strengthened InstiCo's marketing strategy by creating a brand framework, defining buyer personas, and revamping their brand image with updated messaging and a new logo. These proactive steps resulted in a stronger presence in the industry and the launch of a new, streamlined website built on Hubspot.
Idea Grove looked at the current branding strategy and website design and decided to first craft a sophisticated, personable and user-friendly website that told the ConverseNow story in a compelling way. This meant a rejuvenated rebrand that included new colors, fonts and brand guidelines, in addition to a new logo – all of which more closely captured the brand’s essence. From there, we assisted with the website design and development, which included over 200 custom icons, illustrations and animations.
Rebrand & Website
ConverseNow
Idea Grove redesigned ConverseNow's website to tell their story in a more compelling way, including a rejuvenated rebrand with a new logo, color pallette, fonts, over 200 custom icons, illustrations, and animations.