As a Dallas PR agency with an international roster of B2B technology clients, Idea Grove specializes in building authority for your brand in ways that other agencies don't. We bring together every form of third-party validation — including media coverage, word of mouth, case studies, customer reviews, search authority, paid editorial and influencer endorsement — to propel your company's narrative and establish your market reputation. Then, we transform that brand authority into industry leadership through highly focused amplification to your customers, prospects and other key audiences.
We call it "account-based PR."
We implement these account-based PR programs utilizing our "Idea to Outcome" (I2O) methodology and unique blend of award-winning capabilities, including an experienced account team, B2B tech content specialists, in-house multimedia development, in-house video production and more.
Public relations is not what it used to be. No matter how successful you are at securing media coverage for your B2B tech company, the sobering reality is that the great majority of your target audience is unlikely to ever see that coverage. Media audiences are simply too fragmented today. Which is why most traditional PR campaigns don't deliver real business results.
Idea Grove changes all that. We start with your broadest objective — to raise the profile and credibility of your brand — and then integrate our best media relations, content, design, social and search ideas to create a comprehensive authority-building program for you. Finally, we apply account-based marketing principles to ensure your target customers are exposed to your program's output — again and again and again. Idea Grove has refined and streamlined our offering to ensure our services work in tandem for maximum impact.
The math is simple: if we keep our B2B tech clients happy, they will tell others about us, and our agency will grow. That’s how Idea Grove has emerged as one of the top boutique tech PR and marketing firms in the United States, earning its place in the Inc. 5000, as one of O’Dwyer’s top 40 tech agencies, and as PR News’ Agency of the Year. We’re also one of HubSpot’s most successful partner agencies, achieving Platinum Agency status in 2017.
We work with companies in some of the most exciting B2B tech spaces: MarTech, cybersecurity, hyperconverged infrastructure, smart speakers, retail tech and more. Our current and past clients include:
Virtually every new client comes to us with the same desire: get us noticed. But behind that simple request are layers of complexity, especially in the case of B2B technology companies. Idea Grove takes the time to understand your business, your competition and – most importantly – your buyers. We use this foundation to tell compelling brand stories and execute integrated campaigns unlike anything you've experienced before. We use our winning formula to “solve for X” – where X is your biggest marketing challenge.