What Do Top PR Firms’ Web Sites Say About Them?

In October, Media Orchard looked at the Wikipedia entries of top PR firms and found them a bit of a mess. We thought it might be nice to give these agencies a chance to redeem themselves by analyzing their Web sites.

Specifically, we decided to use our new favorite toy, TagCrowd, to assess the messaging these firms project in the top-level content of their sites. TagCrowd, you may recall, creates tag clouds based on word frequency.

So, think of these as the Web site “brand clouds” for five top PR agencies:

Burson-Marsteller –

Edelman –

Ruder Finn –

Hill & Knowlton –

Ogilvy Public Relations Worldwide –

For comparison to a smaller firm, here’s one for the Idea Grove –

Why don’t you try it for your own agency? It’s a good spot-check to make sure your site’s content hasn’t gone off message.

Tags: Burson-Marsteller, Edelman, Hill, Knowlton, Ogilvy, PR firms, public relations, Ruder Finn