DEVELOPING MARKET LEADERSHIP

PUBLIC RELATIONS
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THE CHALLENGE

CELEBRATING THE CHALLENGE OF BLACK FRIDAY

Mobile shopping continues to change the world of retail, and ShopSavvy is one of the most successful players in this space. ShopSavvy’s mobile apps deliver the most current, useful information right into shoppers’ hands. Shoppers can research, price, locate and even purchase their items from within the app. ShopSavvy also knows the importance of social proof. It lets shoppers see what and where their friends are buying and what they’re excited about.

ShopSavvy was looking for innovative ways to attract users in an ever-more-crowded market. Like the retailers and buyers it serves, ShopSavvy depends on the annual shopping frenzy known as Black Friday. So it engaged Idea Grove to create and launch a campaign culminating in Black Friday weekend, aimed at raising the company’s profile. That campaign has been a celebrated occurrence ever since. 

THE SOLUTION

MULTIMEDIA PUBLIC RELATIONS AND THOUGHT LEADERSHIP

To attract new users, Idea Grove designed a multi-faceted public relations campaign. The program consisted of product announcements, media advisories and social media outreach. It then featured an innovative “digital newsroom” with broadcast-quality video and audio programs, leading up to the Black Friday weekend.

Next the agency worked on raising the company’s profile. It created the Future of Retail Alliance, an online forum for thought leadership. Publishing articles three times a week, the Alliance featured not only ShopSavvy executives but also retail executives, consultants and other thought leaders around the world. Forum membership exploded, as readers shared the articles on social media, especially Facebook.

The campaign positively influenced media and retailer perceptions of mobile shopping technology. It also cemented ShopSavvy’s position as a visionary leader in mobile retail.

ALEXANDER MUSE

SHOPSAVVY / FOUNDER

"Idea Grove has been with ShopSavvy from the beginning, and almost immediately — before we even had our first downloads of the app — they began to secure national media coverage for us, ranging from TechCrunch to the New York Times. Idea Grove expertly leveraged ShopSavvy’s strategic relationships with Google and T-Mobile to help us achieve a much higher profile than we otherwise could have. We also were able to consistently earn a prominent role in technology coverage around Black Friday by tapping in to our own data and turning that into news stories. Thanks in no small part to Idea Grove’s efforts to drive visibility and downloads for ShopSavvy, we were acquired by Purch in 2016."

Testimonial

THE RESULTS

SOLVING BLACK FRIDAY YIELDS A
STELLAR BUYOUT

Since the first campaign began, thousands of Tier 1 media outlets have covered the ShopSavvy story. These include The New York Times, The Wall Street Journal, The Washington Post, The Los Angeles Times, Time Magazine, TechCrunch, “Good Morning America,” “Today,” CNN, CNBC, Fox Business Network, and hundreds of local broadcast stations.

The media isn’t alone in its response. Since ShopSavvy engaged Idea Grove, consumers have downloaded the ShopSavvy mobile app more than 40 million times.

That visibility didn’t go unnoticed. The company received an investment from Facebook co-founder Eduardo Saverin and was acquired in 2016 by the digital media company Purch.

Results
40 MILLION DOWNLOADS
TIER 1 COVERAGE... THAT'LL BRIGHTEN YOUR SEASON

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