Every company has a story that only it is positioned to tell. Finding yours isn’t always easy. We can help you build a B2B tech content marketing strategy that identifies that story, identifies the right people you should be telling it to and the best way to get that story in front of them.
A B2B content marketing strategy should start with research and identifying your buyer. It should also include industry and competitor analysis to find the gaps in the market where your message might fit. Then, armed with that knowledge, you develop brand messaging. After that, you get that message in front of buyers in the format that they tell you they prefer. For some companies that means concentrating on blog posts and white papers. For others it means focusing on video and social media. For all companies, though, you should be doing some of everything. Your buyers are all different in their preferences and your B2B content marketing strategy should include ways to reach them all.
The traditional “They ask/You answer” approach to content marketing doesn’t work like it used to. With blogs and whitepapers becoming B2B content marketing table stakes, they aren’t as effective as they used to be. They are still necessary, but they can’t be your only tactic. Today, you have to take a new approach to building an audience and then maintaining their attention. You do that by concentrating your content marketing efforts on telling stories and focusing on narratives that are authentic to your brand. We use those stories to help bring attention to your brand, build fans, and turn those fans into champions that will tell others about you and, eventually, become your customers.
Done right, B2B content marketing helps you find the stories your brand is uniquely positioned to tell. It helps you find the audiences that want to hear those stories. And then it helps you tell those stories in ways that connect most with your audience. It helps you build fans of your brand that you can then market directly to and turn them into customers when they are ready for a solution like yours.
“Idea Grove doesn’t create content for the sake of content. They take the time to understand your business, your technology, and your customer. By taking that time at the outset, they have been able to hit the ground running for us and create a high-volume of high-quality content very quickly.”