The Challenge: Bringing Together A Decentralized Brand
Serial entrepreneur David Kiger built Worldwide Express from the ground up into a successful third-party logistics business without any help from organized marketing or public relations efforts. Although the company’s decentralized franchise structure had allowed the business to thrive, Kiger had a bigger goal in mind: acquisition. He knew that if he wanted to grow at a pace that would attract potential buyers, he’d need to centralize the company’s brand and messaging and consistently communicate it to the market through proactive content marketing and public relations. It was a transportation and logistics marketing challenge.