The Solution: Socializing Words And Images Together
Oerlikon hired us to devise a social media strategy to deliver the story to target audiences while driving traffic to the company’s website. First, we created a series of nature-based visuals to accompany Oerlikon’s article. We then analyzed the target audiences and determined the optimum number of posts for each social media site.
Overall, we created 30 tweets and 15 posts for Facebook, LinkedIn, and Google+, each paired with appropriate visuals and delivered over a four-week period. We actively reached out to key influencers via Twitter to motivate additional sharing, receiving likes, and retweets from many of them. Finally, because audiences responded so well to the content paired with media, we recommended Oerlikon continue using visuals and audiovisuals with its future content to heighten long-term engagement.