The Solution: Awareness, Engagement, and Conversion
We took a three-pronged approach. First, we would use public relations for awareness. Over the course of the year, we developed and published eight news releases and customer advisories. Second, we created content for engagement, including monthly blog posts about the narrowbanding mandate. We also crafted a nationally published byline article to promote BearCom’s thought leadership. Finally, we created an instructional video and assisted with inbound marketing to drive conversion.
The following year, we continued to drive increased awareness among BearCom's customers. That effort culminated with the re-launch of TodaysWirelessWorld.com, the online version of BearCom’s news magazine. All the while, we created compelling content for the website. We also provided extensive support in public relations, marketing and social media.