--- title: Maximizing Opportunities description: Read this case study to learn how Idea Grove uses PR, content and inbound to help B2B companies motivate prospects in a time of change image: https://www.ideagrove.com/hubfs/BEARCOM-HERO.jpg --- [![logo](https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg "logo")](https://www.ideagrove.com) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) - [About Us](https://www.ideagrove.com/about) - [Services](https://www.ideagrove.com/services) - [Public Relations](https://www.ideagrove.com/services/public-relations) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy) - [Web Design](https://www.ideagrove.com/services/website-design) - [Content Marketing](https://www.ideagrove.com/services/content-marketing) - [Performance Marketing](https://www.ideagrove.com/services/performance-marketing) - [Client Stories](https://www.ideagrove.com/case-studies) - [Video Testimonials](https://www.ideagrove.com/testimonials) - [Industries](https://www.ideagrove.com/industries) - [IT & AI](https://www.ideagrove.com/industries/it-ai) - [Manufacturing and Industrial](https://www.ideagrove.com/industries/manufacturing-industrial) - [Supply Chain and Logistics](https://www.ideagrove.com/industries/supply-chain-logistics) - [Blog](https://www.ideagrove.com/blog) [ Get Started ](https://www.ideagrove.com/contact) [ Get Started ](https://www.ideagrove.com/contact) [Client Stories](https://www.ideagrove.com/case-studies) / Public Relations / # Maximizing Opportunities ![bearcom-client-logo](https://www.ideagrove.com/hs-fs/hubfs/IdeaGrove_2020/clients/bearcom-client-logo.jpg?width=150&height=150&name=bearcom-client-logo.jpg) ### The Challenge: Motivating Prospects In A Time Of Change BearCom is the only nationwide dealer and integrator of wireless communications equipment. It sells, services and rents two-way radios and other communications equipment for applications in almost any industry imaginable. BearCom is also Motorola Solutions’ largest channel partner worldwide. Prestigious national events—including the Olympic Games, the World Cup, the Super Bowl, even international superstar concerts—have featured BearCom’s product and services. Recently, BearCom Wireless saw a unique challenge and revenue opportunity. A federal mandate was requiring thousands of businesses to reduce their radio bandwidth. BearCom knew these organizations had to convert or replace tens of thousands of radios. To maximize its opportunity for both new sales and service, BearCom engaged us. The goal: create a new type of marketing campaign—one that drove awareness, engagement and ultimately conversion. ![IG-Client-Story-Bearcom-1](https://www.ideagrove.com/hs-fs/hubfs/IG-Client-Story-Bearcom-1.png?width=550&height=780&name=IG-Client-Story-Bearcom-1.png) ### The Solution: Awareness, Engagement, and Conversion We took a three-pronged approach. First, we would use public relations for awareness. Over the course of the year, we developed and published eight news releases and customer advisories. Second, we created content for engagement, including monthly blog posts about the narrowbanding mandate. We also crafted a nationally published byline article to promote BearCom’s thought leadership. Finally, we created an instructional video and assisted with inbound marketing to drive conversion. The following year, we continued to drive increased awareness among BearCom's customers. That effort culminated with the re-launch of TodaysWirelessWorld.com, the online version of BearCom’s news magazine. All the while, we created compelling content for the website. We also provided extensive support in public relations, marketing and social media. ![bearcom-results](https://www.ideagrove.com/hubfs/bearcom-results.png) ### The Results: Opportunity + Action = A Most Successful Year Throughout the campaign, BearCom saw increases in web traffic, sales leads and downloads. But the most significant metric? The company recorded one of the most financially successful years in its history. Readership of TodaysWirelessWorld.com experienced rapid growth. Within months the e-zine attracted over 5,000 monthly visitors and almost 10,000 page views. Even more important, it was sending hundreds of visitors to BearCom. As a result, BearCom’s chief marketing officer was named a finalist for the DFW AMA Marketer of the Year Award. “ “ > “Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You’ve done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It’s been phenomenal.” > > --- [Read Our Client Stories** ](https://www.ideagrove.com/case-studies) [Work With Us** ](https://www.ideagrove.com/about/contact-old) ## Similar Client Stories When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around -- and who enjoy being around each other. We accomplish this by aligning our success with your success. [![See All Client Stories ›](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/412753/5cca2041-1777-4881-aab1-5626ea691d30.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/412753/5cca2041-1777-4881-aab1-5626ea691d30) ![](https://www.ideagrove.com/hubfs/logo4.jpg) Public Relations ###### AI Thought Leadership , Krista Seeing the opportunity to help shape the growing AI narrative, Krista Software engaged with Idea Grove for support. Idea Grove helped field the Trust in AI survey to understand U.S. adults’ knowledge, attitudes and perceptions of AI's capabilities in performing tasks and making critical decisions. To maximize the report's impact, Idea Grove orchestrated a successful media relations campaign, landing pitches with a diverse range of national and trade media. [Read The Story **](https://www.ideagrove.com/case-studies/kristaprsurvey) ![](https://www.ideagrove.com/hubfs/Case%20Study_Beyond%20Finance/LOGO.png) Public Relations ###### Awareness Through Education, Beyond Finance To drive awareness and spark conversation and the financial stress consumers feel during the holiday season, Idea Grove partnered with Beyond Finance to develop a survey and report with fresh consumer data, using this to drive brand mentions and backlinks to Beyond Finance’s website. [Read The Story **](https://www.ideagrove.com/case-studies/beyondfinanceprsurvey) ![](https://www.ideagrove.com/hubfs/Casesutdy_Chowly/Chowly%20logo.jpg) Public Relations ###### Acquisition PR, Chowly Idea Grove developed a media relations campaign to help increase brand visibility and trust with Chowly’s target audiences. In order to garner positive press coverage, we aligned with Chowly on a clear, concise message that illustrated the strategic rationale for the acquisition and what benefits it will bring to the company, its customers and stakeholders.  [Read The Story **](https://www.ideagrove.com/case-studies/chowly-aquisition-pr-announcement) ## How Can We Help You? 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