10 Comments:

• Hey Scott,
  
  I've learned not to take posts like this one personally, but you crossed the good taste (or any taste) line on this one.
  
  If you'd read his blog before you posted this, you'd know that Richard Edelman and his family are Jewish; that he takes his faith very seriously; and that he was incredibly moved when he visited Auschwitz last summer with his daughter and a Holocaust survivor -- himself the father of another one of our leaders.
  
  Now, think about that vis a vis the picture you posted of the Navy facility. I'll leave it up to you to do what's right, but I know what I'd do.
  
  RWM

  By  Rick Murray, at 9/28/2007  

• Rick,
  
  Your comment has nothing to do with the content of the post. Let me explain it in very literal terms:
  
  1. Nazis and swastikas are bad -- a reputation killer.
  
  2. Because of aerial photos from Google Maps distributed across the Interwebs, this became a PR problem for the Navy.
  
  3. If it can happen with the Navy, I can see some enterprising Web 2.0 PR guys thinking, it can happen with OTHER aerial views of OTHER buildings.
  
  4. Since many companies are really scared about how to deal with the new tools out there (like Google Maps), an Aerial Reptuation Management Practice is an example of how this Web 2.0 PR stuff could be taken too far.
  
  5. The hypothetical example used had to do with Exxon and global warming.
  
  The associations you made had nothing to do with the piece's origin or the logic of the piece. Nazis and swastikas are examples of the ultimate evil to all of us.
  
  By the way, the many Edelman folks who know me know that I admire Edelman for taking the lead in Web 2.0 and I personally admire what Richard Edelman has done as well. This is a way of poking a bit of fun, and having us all take a look at the absurdity of what we're doing sometimes.
  
  That said, your failure to get the joke here, and to instead use it in the way you have, is disappointing.
  
  You know, the oddest part is, when I re-started this blog, I specifically developed a content mix that would be above the fray in terms of the petty arguments that take place on PR and other blogs daily.
  
  Oh well. I'll keep doing what I do and you can tar it as you wish.

  By  Scott Baradell, at 9/28/2007  

• Crikey. Severe case of missing the joke, there.

  By  Anonymous, at 9/28/2007  

• You'd think to lead a social media program you'd need to have at least a slightly subversive sense of humor.

  By  Scott Baradell, at 9/28/2007  

• If I read Rick Murray correctly, I would have to assume that Richard Edelman would be even more offended at those who designed that property to begin with.
  
  Except I don't know that Richard would be so short-sighted to assume an intended slight or slur.
  
  If you want the BIG irony here, such buildings and layouts are designed partly to increase sunlight from exterior windows, thereby requiring less incandescent energy...

  By  Ike, at 9/28/2007  

• Is there at least some geek out there who will compliment me on my Photoshop skills? That CO2 thing was a bitch to do.

  By  Scott Baradell, at 9/28/2007  

• Scott,
  
  You have mad Photoshop skills.

  By  Josh, at 9/28/2007  

• ah, sweet validation...thank you, josh.

  By  Scott Baradell, at 9/28/2007  

• Cingular's PR people are already recommending a corporate headquarters redesign.
  
  I hope you're happy. At least they're being proactive!

  By  prblog, at 9/29/2007  

• What's so great about taking a screen capture from Google Earth and resizing it in Photoshop?
  
  (pause)
  
  Wait a minute. Is it possible that photo was heavily doctored? I'm shocked, truly shocked at your willful disregard for journalistic integrity...

  By  Eric Eggertson, at 9/30/2007  

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