Shanna loves being a connector between like-minded people, and she is passionate about storytelling and community-building. And for Shanna, media relations fuels this passion like nothing else. Which is a good thing for Idea Grove’s clients. A natural creative strategist, Shanna dives into the intricacies of a brand, extracts the newsworthy elements, and packages them up as gold nuggets for media and other sources of influence to transform into splashy media moments. 

“In addition to creative ideation and multi-faceted campaigning, I thrive on building strong, lasting relationships with key sources of influence, and leveraging them to build brand trust for my clients.”

Outside her work in PR, Shanna’s highest passion is the wellness of mind, body, and spirit. Far from just a hobby, Shanna says this feeling of holistic wellness is essential to her work as a media relations specialist, sparking the creative flow from which her ideas and stories spring.
IG 101
  • I co-founded an athleisure/wellness brand with friends called Borne Collection.
  • Outside my PR work, most of my reading pertains to spiritual wisdom and the laws of the universe.
  • I am the mother of a unique princess named Nova, as well as a puppy princess named Nala.

DFWHUG Co-Leader, HubSpot Specialist

Idea Grove’s HubSpot Specialist, Kady White, has been leading the DFW Chapter of HubSpot User Groups since 2019, bringing with her over 8 years of experience as a HubSpot user.

HubSpot’s mission is to help organizations grow better; DFWHUG’s mission is to provide HubSpot users with programming and content to help them do just that.

DFW HubSpot User Group (HUG)  
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Kady’s Awards and Certifications

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Hubspot Marketing Software
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Hubspot Inbound Marketing
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Hubspot Solutions Partner
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Hubspot Email Marketing
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Hubspot Service Hub

Articles by Shanna Watkins

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