Fancy isn’t the goal of web design, engagement is. A business website has to be about engaging prospects with content that makes them want to do business with you.
With our days busy and attention spans short, how that content is presented is more important than ever. Website visitors need cues and messages to take an action.
In a survey, respondents ranked the company website the most effective of all B2B lead-generation tactics. Is your website doing the work it’s supposed to do?
“I selected Idea Grove to create a new website for our expanded organization based in large part on the work they had done for other clients. Their holistic, thoughtful approach to site design as well as focus on tying website performance to lead generation and other business objectives sets them apart. In addition, they won high marks for the development of buyer personas as part of their process, prioritizing customer feedback to inform a highly effective design.”