A shift is underway in how businesses and social media users interact, a shift that B2B technology marketers can’t afford to ignore.
Your followers still want to interact with your brand (especially if they have a problem), but not in the ways many brands have tried to do so in the past. Today’s customers and prospects are looking to brands to provide information on social media as much as interaction. They want useful information, interesting points of view, and unique perspectives. And that’s true not only before a protracted buying cycle and decision, but during and long after they make that choice.
Tell stories about your brand. Offer your unique points of view. Share your customer successes.
When companies focus on curating third-party content, they spend most of their time sharing the smart things said by others and the rest of their time saying good things about themselves. Now that people are looking to social media more as a broadcast channel, that equation needs to be flipped. Businesses should spend most of their time sharing the smart things they have to say, and the rest of the time sharing the good things other people are saying about them.
In 2020, your B2B tech brand needs a trust-building program powered by compelling, shareable content and customers willing to endorse you online. Idea Grove can help.
"A couple of years ago at Pivot3, we found ourselves in a fast growing and highly valued industry segment, and one where we had the best and most powerful technology solution, but we were an unknown in the market. It was great to have the best solution but we needed to radically improve our visibility in order to grow. We retained the team at Idea Grove to help us with this challenge and they significantly upped our game, resulting in increased coverage by key media outlets, far higher profiles on-line and in social networks, and more of our people out and talking with external groups about our company."