Ignoring social media marketing is leaving money on the table. The key is doing it right and keeping up with the changes in this fast-moving arena.
Social media channels have to be selected and employed in ways that make sense to companies and their customers. And they have to be used with a goal in mind.
In using social media to turn web visitors into contacts and then into leads, we use the same principles of storytelling and thought leadership that guide everything we do.
"A couple of years ago at Pivot3, we found ourselves in a fast growing and highly valued industry segment, and one where we had the best and most powerful technology solution, but we were an unknown in the market. It was great to have the best solution but we needed to radically improve our visibility in order to grow. We retained the team at Idea Grove to help us with this challenge and they significantly upped our game, resulting in increased coverage by key media outlets, far higher profiles on-line and in social networks, and more of our people out and talking with external groups about our company."