Ignoring social media marketing is leaving money on the table. The key is doing it right and keeping up with the changes in this fast-moving arena.
Social media channels have to be selected and employed in ways that make sense to companies and their customers. And they have to be used with a goal in mind.
In using social media to turn web visitors into contacts and then into leads, we use the same principles of storytelling and thought leadership that guide everything we do.
“After engaging Idea Grove to audit our fragmented social media presence almost a year ago, we’ve experienced success and increased engagement across all social platforms. After just one month of managing our social platforms, our Twitter profile presence improved dramatically with a 200% increase in page engagement. This data reflects Idea Grove’s successful efforts in streamlining our content and bringing our brand presence under one unified umbrella.”