b2b inbound marketing firms

DIGITALMARKETING

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BRADLEY TODD

PARANET / VP OF BUSINESS DEVELOPMENT

Idea Grove knows how to turn content into leads for B2B technology companies. They developed a comprehensive nurturing path for our inbound marketing program, featuring creative, interactive content; effective emails, calls-to-action and landing pages; and ongoing analysis and optimization based on user experience data. It’s helped us to maximize not only our investment in HubSpot, but in our marketing efforts generally.

BRADLY-TODD b2b inbound marketing

TURNING PROSPECTS INTO LEADS WITH A PROVOCATIVE CONTENT OFFER

Promoting a provocative interactive assessment tool helped this IT services provider to increase conversions by 200 percent – and turn 36 percent of them into sales-qualified leads.

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