We interview real buyers to learn what prospects are thinking as they weigh their B2B technology purchase options. This journalistic-style process uncovers actionable insights -- attitudes, concerns and decision criteria that guide buyers to choose you or a competitor. It's the first step to developing a bond of familiarity with buyers that your competitors simply can't touch.
A buyer persona created by Idea Grove is more than an alliterative gimmick, demographic profile or map of the buyer's journey. We analyze our research to tell you the specific pain points that drive buyers to look for a solution; the rewards a buyer associates with success; the barriers that cause prospects to hesitate; and the criteria buyers use to narrow their options and make a final decision.
We deliver a strategic roadmap for turning buyer personas into marketing ROI. We separate your personas into marketing tracks with messages that speak persuasively to each. We update your elevator pitch and sales scripts, recommend PR, social media and content strategy improvements, and more. It's marketing with the precision needed to deliver predictable ROI in today's environment.
“The managed IT services space is crowded and, for many prospective clients, confusing. Idea Grove conducted industry research to help us see where the marketing strategies of our competitors left opportunities for us to differentiate ourselves with online buyers. They also interviewed our company’s buyers – pulling recent wins and losses from our CRM – to give us insights into what motivated customers to choose us over their other options. The process has helped us to pinpoint our messaging to target our ideal customers and to highlight our unique value proposition to the marketplace.”