b2b tech BUYER-PERSONAS research agency

BUYERPERSONAS

READY FIRE AIM IS NOT AN OPTION

MAKE THIS WEBSITE REDESIGN YOUR LAST.

NO, IT'S NOT A DREAM. IT'S GROWTH DRIVEN DESIGN.

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JOE KELLY

BNC / CEO

The managed IT services space is crowded and, for many prospective clients, confusing. Idea Grove conducted industry research to help us see where the marketing strategies of our competitors left opportunities for us to differentiate ourselves with online buyers. They also interviewed our company’s buyers – pulling recent wins and losses from our CRM – to give us insights into what motivated customers to choose us over their other options. The process has helped us to pinpoint our messaging to target our ideal customers and to highlight our unique value proposition to the marketplace.

b2b technology BUYER-PERSONAS research firm

UNCOVERING A TALE OF TWO BUYERS

Buyer research helped this hospitality technology company seamlessly connect with two distinct buyer groups on its website.

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