The Solution: Authoritative, Responsive Design
EXL engaged us to create an entirely new website in three months. In its design, we had to simplify EXL’s complex message, strengthen its authority and capture and convert more leads.
Our team decided to use responsive design to set the EXL website apart from its competitors. We developed a strategy to use powerful imagery and content to convey strength, experience and leadership.
We reorganized navigation to clearly communicate the company’s offerings, boosting content six times. Our team also showcased customer testimonials, media coverage and prominent awards to establish brand trust. Finally, we leveraged our expertise as a HubSpot Gold Partner to improve lead generation, enhance SEO and accurately track visitor interest via calls-to-action.