THE SUM IS GREATERTHAN THE PARTS

OUR TEAM

The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.

That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.

ALL
LEADERSHIP
PUBLIC RELATIONS
DIGITAL MARKETING
Scott Baradell B2B tech PR firms
Scott
Baradell
PRESIDENT / FOUNDER
Scott Baradell B2B tech PR firms

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.

IG 101

I once was in a tour bus attacked by Japanese Snow Monkeys.

My favorite sport is basketball.

The first recipe I learned to make was for a liverwurst sandwich.

ETTA
GOSS
SVP, CHIEF OPERATING OFFICER

Etta is Idea Grove’s vice president of operations, which includes oversight and management of the agency’s finance, accounting, human resources and IT support.

In this role, Etta provides critical financial and operational management in the areas of financial planning, annual budgeting, revenue forecasting, cash flow management, reporting and analysis. She is also responsible for managing a breadth of staff and operational functions that requires strategic and tactical oversight and execution.

Etta brings more than 20 years of finance and accounting experience to Idea Grove. Most recently, she spent 17 years working for Omnicom Group.  In this role, Etta was a key member of Rapp’s finance team.  Her focus at Rapp was on maintaining a successful, profitable business for the Dallas operations, leveraging industry best practices.

Before Rapp, Etta was with global PR agency Ketchum where she increased revenue and profitability, and put necessary processes in place across the agency’s Dallas office.

IG 101

I was an early entrepreneur: I designed my own clothes for the first time at age 14.
I know how to ride a motorcycle.
Once, I cliff dived on a dare.
Katie Long - Vice President
Katie
Long
VICE PRESIDENT
Katie Long - Vice President

Katie, vice president, is responsible for managing account services and public relations for Idea Grove clients in a range of industries, including career transition services, business process outsourcing, executive search, and oil and gas consulting and benchmarking.

Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company, and helmed the public relations department at a full-service advertising and marketing agency.

Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.

IG 101

I’ve always considered Dallas home but I’ve also lived in New York City, Nashville, Phoenix and Australia.
I can be bribed with wine and chocolate.
I was once on a pottery tv show where I demonstrated how to make a cabbage.
Liz Cies - Vice President
LIZ
CIES
VICE PRESIDENT
Liz Cies - Vice President

Liz is vice president at Idea Grove, where she works to build public relations programs that create awareness among customers, media, analysts and industry influencers. 

With more than a decade of experience in B2B public relations and social media, Liz works with companies in the data center, cloud, security and marketing technology industries to create consistent messaging and awareness across a wide range of print and online platforms.

Before joining Idea Grove, Liz led the public relations program at AWeber, an email marketing software provider. She holds a Bachelor of Arts degree in political science from Texas A&M University.

IG 101

Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.

I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.

The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.

Jarrett Rush - Director of Content Marketing
Jarrett
Rush
DIRECTOR OF CONTENT MARKETING
Jarrett Rush - Director of Content Marketing
Jarrett is responsible for the creation and implementation of client content strategy, ensuring not only is the right message being communicated but that it's being communicated in the right places using the right methods. Jarrett is also responsible for management of in-house and contract writers and crafts white papers, ebooks, byline articles, blog posts, and other collateral and thought-leadership content for Idea Grove's B2B technology clients. Previously he served as managing editor of D Custom, the custom publishing arm of D Magazine, and as an editor at The Dallas Morning News.

IG 101

I made my stage debut in third grade playing a candy bar in a play on dental hygiene. I can still recite my lines.
Didn’t opt for an email address in college because “who would want to communicate that way?”
I was a Little League all-star at third base and catcher.
Brittany McLaughlin - Account Manager
BRITTANY
MCLAUGHLIN
ACCOUNT MANAGER
Brittany McLaughlin - Account Manager

Brittany is an integrated marketing professional with a background in public relations and a passion for communicating complex stories to unique audiences. Working primarily in an  agency setting, she has experience serving clients from a range of industries, including unified communication, enterprise information management, retail technology, healthcare, and commercial and residential real estate.

Brittany leads several accounts at Idea Grove, helping them achieve their business and marketing goals through a strategic approach to media relations and inbound marketing. 

Prior to joining Idea Grove, Brittany served as an account lead at TruePoint Communications, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.

IG 101

I once walked 60 miles in three days to raise support and awareness for breast cancer.

When I was four years old, my family found an alligator in our pool.

I’ve performed on stage with Josh Groban.

MEGAN Chesterton b2b technology public relations firms
MEGAN
CHESTERTON
ART DIRECTOR
MEGAN Chesterton b2b technology public relations firms

Megan, art director, is responsible for creating visuals for client projects. 

She works to create infographics, eBooks, website graphics, print collateral and more. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.

Before joining Idea Grove, Megan worked as an in-house graphic designer for more than two years. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.

IG 101

When I was a kid, my dream job was to be an Ice Capades performer.

My hair has been every color of the rainbow.

Every morning I drive to work to ridiculously loud electronic dance music, to wake up.

LES-(NEW).jpg
LES
WORLEY
SENIOR CONTENT MANAGER
LES-(NEW).jpg
Les, senior content manager, crafts compelling content for Idea Grove’s technology clients, everything from managed IT service providers to enterprise hardware and software companies. His specialities include white papers, case studies, blog posts, byline articles and ebooks, just to name a few.

Les has a knack for translating complexity into language any audience can understand, from techies all the way to the C-suite. His nearly 30 years in software and IT gives him a unique understanding of both the seller’s and buyer’s points-of-view.

Before turning his full attention to copywriting, Les was director of IT operations and development for NTT America. He now uses that knowledge and experience to serve the needs of Idea Grove’s hi-tech clients. He graduated with a Bachelor of Science degree in Computer Science from Texas A&M University.

IG 101

The hobby my friends never believe is home cheesemaking.
I lived as an expat in Mexico for almost 4 years.
I’m a writer... One day after major shoulder surgery, I was back at my keyboard.
FARHA
SYED
ACCOUNT EXECUTIVE

Farha, account executive, is responsible for day-to-day servicing of accounts, writing marketing material, supporting SEO, social media, and creative strategies across all accounts.

As a recent graduate of the University of Arkansas, Farha has had numerous opportunities to pursue her desire to expand her knowledge and experiences in public relations, advertising and marketing. Previously, Farha has worked as an Account Coordinator at Publicis Hawkeye and as Publicist Intern at Sunshine Sachs in West Hollywood managing social media and digital platforms, strategically planning digital and print campaigns, and coordinating music and film events.

She graduated from the University of Arkansas with a major in Advertising and Public Relations and a minor in Marketing. While in school, she worked part-time as media director, blogger, stylist, and model of Wild Villagers clothing located in Manhattan and Los Angeles.

IG 101

I was a state finalist in the Miss Teen Texas Pageant the summer before my freshman year of college.
I was in kickboxing, karate and Kung Fu for 8 years and still practice kickboxing.
Music, fashion and art are my biggest passions. I love to paint more than anything.
DONNA-(NEW).jpg
DONNA
BRANNIN
ACCOUNT EXECUTIVE
DONNA-(NEW).jpg

Donna, account executive, contributes to Idea Grove’s public relations team by conducting research, helping clients gain coverage in leading industry trade publications and managing client needs. Throughout her time at Idea Grove, Donna has gained experience and knowledge with IT solutions including cloud computing, business process automation and hyperconverged infrastructure solutions.

Prior to completing a public relations internship with Idea Grove, she attended Texas State University – San Marcos and completed her Bachelor’s of Business Administration in marketing.

IG 101

I love the outdoors (although TX summers are rough).

I attempt to CrossFit.

My favorite rock band is Led Zeppelin.