The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.
That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.
Scott, founder of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.
I once was in a tour bus attacked by Japanese Snow Monkeys.
My favorite sport is basketball.
The first recipe I learned to make was for a liverwurst sandwich.
John, President/COO of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
John brings extensive senior leadership experience and a proven track record in driving agency growth. He most recently served as COO for Imaginuity Interactive, a prominent digital media agency, where he implemented various process improvement systems and helped support 94.5 percent revenue growth over a three-year period.
I love the ocean. I’m an accomplished Caribbean sailor and an avid SCUBA diver.
I know how to juggle. And not just multiple initiatives, but oranges and bean bags too.
I lived in the Dominican Republic for a year, where my high school Spanish was put to the test!
Etta is Idea Grove’s senior vice president of finance, which includes oversight and management of the agency’s finance, accounting, human resources and IT support.
In this role, Etta provides critical financial and operational management in the areas of financial planning, annual budgeting, revenue forecasting, cash flow management, reporting and analysis. She is also responsible for managing a breadth of staff and operational functions that requires strategic and tactical oversight and execution.
Etta brings more than 20 years of finance and accounting experience to Idea Grove. Most recently, she spent 17 years working for Omnicom Group. In this role, Etta was a key member of Rapp’s finance team. Her focus at Rapp was on maintaining a successful, profitable business for the Dallas operations, leveraging industry best practices.
Before Rapp, Etta was with global PR agency Ketchum where she increased revenue and profitability, and put necessary processes in place across the agency’s Dallas office.
Katie, vice president, is responsible for managing account services for Idea Grove clients in a diverse set of spaces, including transportation and logistics, document process automation, donor engagement, career transition services, business process outsourcing and executive search.
Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company and helmed the public relations department at a full-service advertising and marketing agency.
Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.
Liz is vice president at Idea Grove, where she works to build public relations programs that create awareness among customers, media, analysts and industry influencers.
With more than a decade of experience in B2B public relations and social media, Liz works with companies in the data center, cloud, security and marketing technology industries to create consistent messaging and awareness across a wide range of print and online platforms.
Before joining Idea Grove, Liz led the public relations program at AWeber, an email marketing software provider. She holds a Bachelor of Arts degree in political science from Texas A&M University.
Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.
I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.
The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.
Brittany is an integrated marketing professional with a background in public relations and a passion for communicating complex stories to unique audiences. Working primarily in an agency setting, she has experience serving clients from a range of industries, including unified communication, enterprise information management, retail technology, healthcare, and commercial and residential real estate.
Brittany leads several accounts at Idea Grove, helping them achieve their business and marketing goals through a strategic approach to media relations and inbound marketing.
Prior to joining Idea Grove, Brittany served as an account lead at TruePoint Communications, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.
I once walked 60 miles in three days to raise support and awareness for breast cancer.
When I was four years old, my family found an alligator in our pool.
I’ve performed on stage with Josh Groban.
As an account director, Traci is charged with putting Idea Grove’s talent and tools to work for our clients.
She believes that smart strategies and creative storytelling are essential to every successful marketing program. To help businesses meet their goals, Traci draws on her diverse experience in a range of marketing disciplines, including social media, public relations, analyst relations, digital marketing, integrated campaigns and demand gen. She is happiest when brainstorming and planning with an energetic team.
Before finding her place on the Idea Grove team, Traci enjoyed working with tech brands large and small at Golin, MWW, TruePoint Communication and FH. She studied at the University of Texas at Austin College of Communication, where she earned a Bachelor of Science in Public Relations and a Business Foundations certificate from the Red McCombs School of Business.
Megan, creative director, leads the design, content and digital marketing teams. Together they produce everything from interactive experiences to social graphics, with a focus on telling great stories.
She works to ensure that Idea Grove produces content that is functional, beautiful, and strategic. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.
Megan is long-standing team member, with more than 5 years at the agency. Before joining Idea Grove, Megan worked as a graphic designer and brand specialist. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.
When I was a kid, my dream job was to be an Ice Capades performer.
My hair has been every color of the rainbow.
Every morning I drive to work to ridiculously loud electronic dance music, to wake up.
Britt is the social media director and serves as the social media champion and subject matter expert, collaborating closely with account teams to achieve the best results for clients.
She’s passionate about helping companies grow their online brand presence by crafting memorable, digital campaigns for their target audience.
Prior to joining Idea Grove, Britt led digital strategies for several companies in the healthcare industry, most recently for RQI Partners, an American Heart Association company.
She holds a Bachelor of Arts degree in public relations from The University of Alabama.
Alabama football or bust. Roll Tide!
I’m a vinyl collector and even have custom built shelves that house the beauties—I have an album for all the moods. Yes, it’s a vibe.
I’m obsessed with anything written by Chimamanda Ngozi Adichie.
Kady is a digital native marketer that has spent the past several years in the B2B technology space. She brings over 7 years of HubSpot experience and is passionate about empowering marketing professionals with tools and strategy that help them exceed their goals. With expertise in B2B and technology spaces, her goal in 2019 is to finish earning all 20 HubSpot Academy certificates. She has a BBA in Marketing from the University of North Texas and an MA in Communications from the University of Texas at Arlington.
In 2019, Kady became a co-leader of the DFW HubSpot User Group (HUG). At Idea Grove, Kady manages digital accounts to deliver services in inbound marketing, social media, web development, and SEO.
Alexis is a public relations manager at Idea Grove, serving a variety of clients to amplify their voice across traditional and non-traditional media channels. She collaborates closely with account teams to develop PR strategy, advise on trend-based “news-jacking” and execute media relations campaigns.
Alexis loves working with innovative brands to raise awareness about the positive impact they make in their industries, and has spent the last decade working with both consumer and B2B companies. She has experience on both the agency and corporate side of the PR world, having started her career at a global PR agency and, most recently, managing external communications and influencer engagement for a Fortune 500 company.
She holds a Bachelor of Arts degree in journalism from California State University, Long Beach.
Throughout college, I was a children’s party entertainer (ie clown, princess, fairy, Jedi knight, etc.), so in addition to my PR skill set, I am also proficient in balloon sculpting, face painting and magic (for the 7 & under crowd).
I was a competitive salsa dancer.
As a senior content producer, Kristal produces engaging videos and motion for Idea Grove clients. She works with account managers and clients to develop video content strategies that convert in every part of the funnel and for every digital channel.
Before joining Idea Grove, Kristal worked in local broadcast television as an art director and promotions manager. Her years of working in broadcasting taught her how to continually adapt to change and quickly solve problems.Kristal graduated from the University of North Texas with major in Radio, Television and Film.
Madison, account executive, contributes to Idea Grove’s day-to-day account services, project management, developing digital strategy, client communications, research and more. While Madison is new to the account team, she is eager to sharpen her knowledge in technology to better serve her clients. Before joining Idea Grove Madison worked in digital marketing with non-profit organizations.
Madison graduated from Oral Roberts University with a Bachelor of Science degree in Media and concentration in Convergence Journalism.
I bungee jumped in New Zealand from one of the highest swings in the world with my best friends. Even though I was freaked, it turned me into a major thrill junkie.
I’m an avid musical fan and know every word to the Wicked soundtrack, but my go-to karaoke song is “Hey Jude.”
Lilly is a marketing enthusiast, passionate about partnering with her clients and assisting in strategic vision. As an account executive, she is responsible for developing inbound marketing strategies that help her clients meet their business objectives.
Prior to relocating to Dallas, Lilly gathered CPG and technology experience while working for an agency in Phoenix. She also has roots in campaign management and government relations at the state and municipal level.
She holds a Bachelor of Arts degree in journalism and sociology from the University of Arizona.
I used to ride horseback competitively.
I introduced the first bi-partisan bill prohibiting discrimination for LGBTQ employment in Arizona.
I modeled with Ivanka Trump in the 90’s, my mom still has the photos and would LOVE to show you...
Lauren, search specialist, contributes to Idea Grove’s digital marketing team by developing and implementing search strategy. During her time at Idea Grove she has worked with clients across a variety of industries, including trucking and transportation, business process automation and utilities. Before joining Idea Grove, she worked in the hydraulics and health care industries.Lauren holds a Bachelor of Science degree in Integrative Studies with focuses in Journalism, Political Science and International Relations from the University of North Texas.
Andrew (we call him Drew) serves Idea Grove as a graphic designer. He works to create graphics and visual designs to help clients communicate their ideas and messages effectively. He collaborates with his Art Director on managing and distributing various projects to create infographics, website graphics, wireframes, user interface designs, print collateral and more.
Prior to joining the Idea Grove team, he worked as a solo in-house designer for a non-profit, legal professionals membership-based organization for almost five years. He graduated from Texas Tech University with a Bachelor of Fine Arts in Communication Design and then went on to complete a Web Design certification through Southern Methodist University.
Having had a love of writing and storytelling since childhood, Neal brings a creative and unique perspective on content creation and public relations to the account team at Idea Grove. His job is to help clients receive the results they need in effective, affirmative ways, all while helping make sure they meet the best professional standards. Idea Grove is his first major agency job, and he is having a lot of fun learning the game!
Neal joined the team after three years in the web development and copywriting industry. He has extensive training in SEO writing, editorial, copy editing and social media management. A resident of Dallas since 2016, he previously lived and worked in Washington, DC where he was fortunate to intern in press and communications on Capitol Hill and with major political organizations. He also has digital marketing experience in a non-profit setting.
He is a 2014 graduate of the University of North Carolina at Chapel Hill, with a double major in journalism and political science. When he’s not working, you can find him experimenting with new baking recipes, attempting to learn to garden, plane spotting, reading historical biographies, and hunting for the best pizza or hibachi in Dallas.
My childhood obsession was Titanic. I still know an obnoxious amount of facts about it.
I have four kidneys, though only one of them works. Become an organ donor!
I know most of the air-traffic control codes of the major U.S. Airports, along with the route networks of the major airlines. It has saved me a fortune on fares! #DFW
Madison brings a passion for people and creativity to Idea Grove’s account team. Her knack for thinking ‘outside the box’ helps her take a fresh and innovative approach to client goals—all the while ensuring account needs are met.
Her agency experience started in New York City where she worked with several large-scale luxury brands to secure media coverage and increase consumer awareness. She then returned home to Dallas, working in a food & beverage public relations for top restaurants both locally and nationally. Dipping her toes in various industries, she’s quick to identify unique and meaningful media opportunities.
Madison holds a degree in public relations and certificate in business foundations from The University of Texas at Austin.
My diet reflects that of a 10-year-old. A few of my favorites are goldfish, chicken fingers and sugary cereals.
I was president of my sorority back in college.
I trained as a competitive dancer back in the day. Ballet, tap, jazz, contemporary – you name it, I did it.