The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.
That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.
Scott, founder of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.
I once was in a tour bus attacked by Japanese Snow Monkeys.
My favorite sport is basketball.
The first recipe I learned to make was for a liverwurst sandwich.
John, President/COO of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
John brings extensive senior leadership experience and a proven track record in driving agency growth. He most recently served as COO for Imaginuity Interactive, a prominent digital media agency, where he implemented various process improvement systems and helped support 94.5 percent revenue growth over a three-year period.
I love the ocean. I’m an accomplished Caribbean sailor and an avid SCUBA diver.
I know how to juggle. And not just multiple initiatives, but oranges and bean bags too.
I lived in the Dominican Republic for a year, where my high school Spanish was put to the test!
Katie, vice president, is responsible for managing account services for Idea Grove clients in a diverse set of spaces, including transportation and logistics, document process automation, donor engagement, career transition services, business process outsourcing and executive search.
Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company and helmed the public relations department at a full-service advertising and marketing agency.
Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.
Liz is vice president at Idea Grove, where she works to build public relations programs that create awareness among customers, media, analysts and industry influencers.
With more than a decade of experience in B2B public relations and social media, Liz works with companies in the data center, cloud, security and marketing technology industries to create consistent messaging and awareness across a wide range of print and online platforms.
Before joining Idea Grove, Liz led the public relations program at AWeber, an email marketing software provider. She holds a Bachelor of Arts degree in political science from Texas A&M University.
Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.
I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.
The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.
Brittany is an integrated marketing professional with a background in public relations and a passion for communicating complex stories to unique audiences. Working primarily in an agency setting, she has experience serving clients from a range of industries, including unified communication, enterprise information management, retail technology, healthcare, and commercial and residential real estate.
Brittany leads several accounts at Idea Grove, helping them achieve their business and marketing goals through a strategic approach to media relations and inbound marketing.
Prior to joining Idea Grove, Brittany served as an account lead at TruePoint Communications, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.
I once walked 60 miles in three days to raise support and awareness for breast cancer.
When I was four years old, my family found an alligator in our pool.
I’ve performed on stage with Josh Groban.
Megan, creative director, leads the design, content and digital marketing teams. Together they produce everything from interactive experiences to social graphics, with a focus on telling great stories.
She works to ensure that Idea Grove produces content that is functional, beautiful, and strategic. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.
Megan is long-standing team member, with more than 5 years at the agency. Before joining Idea Grove, Megan worked as a graphic designer and brand specialist. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.
When I was a kid, my dream job was to be an Ice Capades performer.
My hair has been every color of the rainbow.
Every morning I drive to work to ridiculously loud electronic dance music, to wake up.
Kady is a digital native marketer that has spent the past several years in the B2B technology space. She brings over 7 years of HubSpot experience and is passionate about empowering marketing professionals with tools and strategy that help them exceed their goals. With expertise in B2B and technology spaces, her goal in 2019 is to finish earning all 20 HubSpot Academy certificates. She has a BBA in Marketing from the University of North Texas and an MA in Communications from the University of Texas at Arlington.
In 2019, Kady became a co-leader of the DFW HubSpot User Group (HUG). At Idea Grove, Kady manages digital accounts to deliver services in inbound marketing, social media, web development, and SEO.
Alexis is a public relations manager at Idea Grove, serving a variety of clients to amplify their voice across traditional and non-traditional media channels. She collaborates closely with account teams to develop PR strategy, advise on trend-based “news-jacking” and execute media relations campaigns.
Alexis loves working with innovative brands to raise awareness about the positive impact they make in their industries, and has spent the last decade working with both consumer and B2B companies. She has experience on both the agency and corporate side of the PR world, having started her career at a global PR agency and, most recently, managing external communications and influencer engagement for a Fortune 500 company.
She holds a Bachelor of Arts degree in journalism from California State University, Long Beach.
Throughout college, I was a children’s party entertainer (ie clown, princess, fairy, Jedi knight, etc.), so in addition to my PR skill set, I am also proficient in balloon sculpting, face painting and magic (for the 7 & under crowd).
I was a competitive salsa dancer.
Talissa has an affinity for all things related to social media. She loves to find opportunities to integrate with disciplines in digital and traditional marketing in order to provide holistic marketing solutions. When she works with her teammates and clients, she likes to learn about their goals, passions and motivations so she can establish a true rapport and gain a better understanding of how she can help them succeed.
She has worked with a variety of clients over the years in various industries, including cybersecurity, banking, flooring retail, wine & spirits, networking, snack foods, non-profit and hotel & hospitality. In addition to her agency experience, she has also worked brand-side for The Container Store and TGI Fridays.
Talissa graduated from the University of North Texas with a bachelor’s degree in Public Relations and a minor in Dispute Resolution.
My fiancé and I don’t give each other physical gifts because we would rather travel.
I either have rock or jazz blaring in my headphones when I need to focus.
I was hired to sing at a very nice private house party that also booked Penn and Teller. They’re very nice.
As an account manager Laurie is committed to ensuring client success through strategic collaboration with both internal and external teams, as well as fostering and maintaining strong relationships grounded in trust. She has a passion for continued learning and bringing new experiences and ideas to client initiatives in order to drive success.
Prior to joining Idea Grove, Laurie led several PR accounts at a mid-sized agency where she worked with cybersecurity, grocery, delivery logistics and healthcare clients. Before diving in to agency life, she worked as a Restaurant Marketing Director for Chick-fil-A.
Laurie graduated with a BA in Public Relations from the College of Media & Communications at Texas Tech University.
My favorite TV show is Friends and I recently spent three days in New York City visiting Friends-themed locations around the city, including the 25th anniversary pop-up.
I studied abroad in London in 2013 and took a weekend trip to Paris where I got stuck on the elevator coming down the Eiffel Tower - perhaps the last elevator you want to get stuck on.
I worked as at a summer camp my last summer of college where we restored homes for low-income families in San Antonio. I still feel confident I could decently repair a roof if needed!
Madison, account executive, contributes to Idea Grove’s day-to-day account services, project management, developing digital strategy, client communications, research and more. While Madison is new to the account team, she is eager to sharpen her knowledge in technology to better serve her clients. Before joining Idea Grove Madison worked in digital marketing with non-profit organizations.
Madison graduated from Oral Roberts University with a Bachelor of Science degree in Media and concentration in Convergence Journalism.
I bungee jumped in New Zealand from one of the highest swings in the world with my best friends. Even though I was freaked, it turned me into a major thrill junkie.
I’m an avid musical fan and know every word to the Wicked soundtrack, but my go-to karaoke song is “Hey Jude.”
Lauren, search specialist, contributes to Idea Grove’s digital marketing team by developing and implementing search strategy. During her time at Idea Grove she has worked with clients across a variety of industries, including trucking and transportation, business process automation and utilities. Before joining Idea Grove, she worked in the hydraulics and health care industries.Lauren holds a Bachelor of Science degree in Integrative Studies with focuses in Journalism, Political Science and International Relations from the University of North Texas.
Madison brings a passion for people and creativity to Idea Grove’s account team. Her knack for thinking ‘outside the box’ helps her take a fresh and innovative approach to client goals—all the while ensuring account needs are met.
Her agency experience started in New York City where she worked with several large-scale luxury brands to secure media coverage and increase consumer awareness. She then returned home to Dallas, working in a food & beverage public relations for top restaurants both locally and nationally. Dipping her toes in various industries, she’s quick to identify unique and meaningful media opportunities.
Madison holds a degree in public relations and certificate in business foundations from The University of Texas at Austin.
My diet reflects that of a 10-year-old. A few of my favorites are goldfish, chicken fingers and sugary cereals.
I was president of my sorority back in college.
I trained as a competitive dancer back in the day. Ballet, tap, jazz, contemporary – you name it, I did it.