DIVIDE THE TASK AND MULTIPLY THE SUCCESS.

 

CHOOSE THE RIGHT TEAM.

 

OUR TEAM IS DIFFERENT

You won't find another team like Idea Grove's. Our chemistry is unmatched, and has been hard-won. We have the scars, and the results, to show for it.

Those with experience in corporate life know how difficult it is to bridge the natural silos that develop within organizations. Sales and marketing. R&D and operations. Overcoming silos means having tough conversations and challenging strategy sessions. It means take care to hire team members who are hungry, humble and smart. At Idea Grove, we put in the work because we know it's worth it.

Our achievements show our approach is successful. We boast unified engagements -- incorporating PR, web design, content marketing, social media and more -- across many of our accounts. This integration ensures brand consistency while greatly improving our efficiency for clients.

That is how teamwork makes Idea Grove a better partner for our clients, and a better place to work.

ALL
LEADERSHIP
PUBLIC RELATIONS
DIGITAL MARKETING
Scott Baradell - President and Founder
Scott
Baradell
FOUNDER/CEO
Scott Baradell - President and Founder

Scott is founder and CEO of Idea Grove. For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow.

In 2020, Scott began writing Trust Signals: The New PR,  outlining a new framework for the practice of public relations, to be published by LionCrest in 2021. Put simply, "trust signals" are evidence points, from media coverage and online reviews to website "trust badges," that make people believe in your brand. This site shares a new framework for PR centered on building and promoting trust. 

Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide.

IG 101

I once was in a tour bus attacked by Japanese Snow Monkeys.

My favorite sport is basketball.

The first recipe I learned to make was for a liverwurst sandwich.

John-Lacy-2
John
Lacy
PRESIDENT/COO
John-Lacy-2

John, President/COO of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

John brings extensive senior leadership experience and a proven track record in driving agency growth. He most recently served as COO for Imaginuity Interactive, a prominent digital media agency, where he implemented various process improvement systems and helped support 94.5 percent revenue growth over a three-year period.

IG 101

I love the ocean. I’m an accomplished Caribbean sailor and an avid SCUBA diver.

I know how to juggle. And not just multiple initiatives, but oranges and bean bags too.

I lived in the Dominican Republic for a year, where my high school Spanish was put to the test!

Katie Long Vice President of Account Service
Katie
Long
VICE PRESIDENT OF ACCOUNT SERVICE
Katie Long Vice President of Account Service

Katie, vice president, is responsible for managing account services for Idea Grove clients in a diverse set of spaces, including transportation and logistics, document process automation, donor engagement, career transition services, business process outsourcing and executive search.

Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company and helmed the public relations department at a full-service advertising and marketing agency.

Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.

IG 101

I’ve always considered Dallas home but I’ve also lived in New York City, Nashville, Phoenix and Australia.
I can be bribed with wine and chocolate.
I was once on a pottery tv show where I demonstrated how to make a cabbage.
Liz Cies - Vice President of Public Relations
LIZ
CIES
VICE PRESIDENT OF PUBLIC RELATIONS
Liz Cies - Vice President of Public Relations

Liz is vice president at Idea Grove, where she works to build public relations programs that create awareness among customers, media, analysts and industry influencers. 

With more than a decade of experience in B2B public relations and social media, Liz works with companies in the data center, cloud, security and marketing technology industries to create consistent messaging and awareness across a wide range of print and online platforms.

Before joining Idea Grove, Liz led the public relations program at AWeber, an email marketing software provider. She holds a Bachelor of Arts degree in political science from Texas A&M University.

IG 101

Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.

I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.

The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.

Jarrett Rush - Director of Content Marketing
Jarrett
Rush
DIRECTOR OF CONTENT MARKETING
Jarrett Rush - Director of Content Marketing
Jarrett is responsible for the creation and implementation of client content strategy, ensuring not only is the right message being communicated but that it's being communicated in the right places using the right methods. Jarrett is also responsible for management of in-house and contract writers and crafts white papers, ebooks, byline articles, blog posts, and other collateral and thought-leadership content for Idea Grove's B2B technology clients. Previously he served as managing editor of D Custom, the custom publishing arm of D Magazine, and as an editor at The Dallas Morning News.

IG 101

I made my stage debut in third grade playing a candy bar in a play on dental hygiene. I can still recite my lines.
Didn’t opt for an email address in college because “who would want to communicate that way?”
I was a Little League all-star at third base and catcher.
Brittany McLaughlin Account Director
BRITTANY
MCLAUGHLIN
ACCOUNT DIRECTOR
Brittany McLaughlin Account Director

Brittany is an integrated marketing professional with a background in public relations and a passion for communicating complex stories to unique audiences. Working primarily in an  agency setting, she has experience serving clients from a range of industries, including unified communication, enterprise information management, retail technology, healthcare, and commercial and residential real estate. 

Brittany leads several accounts at Idea Grove, helping them achieve their business and marketing goals through a strategic approach to media relations and inbound marketing. 

Prior to joining Idea Grove, Brittany served as an account lead at TruePoint Communications, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.

IG 101

I once walked 60 miles in three days to raise support and awareness for breast cancer.

When I was four years old, my family found an alligator in our pool.

I’ve performed on stage with Josh Groban.

Megan Chesterton Creative Director
MEGAN
CHESTERTON
CREATIVE DIRECTOR
Megan Chesterton Creative Director

Megan, creative director, leads the design, content and digital marketing teams. Together they produce everything from interactive experiences to social graphics, with a focus on telling great stories. 

She works to ensure that Idea Grove produces content that is functional, beautiful, and strategic. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.

Megan is long-standing team member, with more than 5 years at the agency. Before joining Idea Grove, Megan worked as a graphic designer and brand specialist. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.

IG 101

When I was a kid, my dream job was to be an Ice Capades performer.

My hair has been every color of the rainbow.

Every morning I drive to work to ridiculously loud electronic dance music, to wake up.

Kady-White
KADY
WHITE
DIGITAL ACCOUNT MANAGER
Kady-White

Kady is a digital native marketer that has spent the past several years in the B2B technology space. She brings over 7 years of HubSpot experience and is passionate about empowering marketing professionals with tools and strategy that help them exceed their goals. With expertise in B2B and technology spaces, her goal in 2019 is to finish earning all 20 HubSpot Academy certificates. She has a BBA in Marketing from the University of North Texas and an MA in Communications from the University of Texas at Arlington.

In 2019, Kady became a co-leader of the DFW HubSpot User Group (HUG). At Idea Grove, Kady manages digital accounts to deliver services in inbound marketing, social media, web development, and SEO.

IG 101

Growing up I wanted to be a marine biologist and even went to Aquatic Studies summer camp.
My first concert was *NSYNC at Texas Stadium in 1999.
Carrie Fisher once put me in a (playful) headlock.
Les Worley Senior Content Manager
LES
WORLEY
SENIOR CONTENT MANAGER
Les Worley Senior Content Manager
Les, senior content manager, crafts a wide variety of compelling content for Idea Grove’s technology clients. He regularly writes case studies, eBooks, white papers and byline articles, not to mention website copy, landing pages and email campaigns to promote those assets. Les also develops our clients’ core messaging and content marketing strategies.

Les has a knack for translating complexity into language any audience can understand, from techies all the way to the C-suite. Nearly 30 years in technology give Les a unique voice that speaks to both the seller’s and buyer’s points-of-view.

Before turning his full attention to copywriting, Les was director of IT operations and development for NTT America, and before that, a hardcore software developer. He graduated with a Bachelor of Science degree in Computer Science from Texas A&M University.

IG 101

Only really close friends believe my favorite hobby is cheesemaking.
After being back in the United States for almost 10 years, I’m living in Mexico again.
One day after major shoulder surgery, I was back at my keyboard. (I’m a writer, what can I say?)
Alexis-Diehl
ALEXIS
DIEHL
PUBLIC RELATIONS MANAGER
Alexis-Diehl

Alexis is a public relations manager at Idea Grove, serving a variety of clients to amplify their voice across traditional and non-traditional media channels. She collaborates closely with account teams to develop PR strategy, advise on trend-based “news-jacking” and execute media relations campaigns.

Alexis loves working with innovative brands to raise awareness about the positive impact they make in their industries, and has spent the last decade working with both consumer and B2B companies. She has experience on both the agency and corporate side of the PR world, having started her career at a global PR agency and, most recently, managing external communications and influencer engagement for a Fortune 500 company.  

She holds a Bachelor of Arts degree in journalism from California State University, Long Beach.

IG 101

When I was 19, I bought a tent and a one-way plane ticket and moved to Mexico by myself. My parents were thrilled.

Throughout college, I was a children’s party entertainer (ie clown, princess, fairy, Jedi knight, etc.), so in addition to my PR skill set, I am also proficient in balloon sculpting, face painting and magic (for the 7 & under crowd).

I was a competitive salsa dancer.

Talissa-Beall
TALISSA
BEALL
SOCIAL MEDIA MANAGER
Talissa-Beall

Talissa has an affinity for all things related to social media. She loves to find opportunities to integrate with disciplines in digital and traditional marketing in order to provide holistic marketing solutions. When she works with her teammates and clients, she likes to learn about their goals, passions and motivations so she can establish a true rapport and gain a better understanding of how she can help them succeed.

She has worked with a variety of clients over the years in various industries, including cybersecurity, banking, flooring retail, wine & spirits, networking, snack foods, non-profit and hotel & hospitality. In addition to her agency experience, she has also worked brand-side for The Container Store and TGI Fridays.

Talissa graduated from the University of North Texas with a bachelor’s degree in Public Relations and a minor in Dispute Resolution.

IG 101

My fiancé and I don’t give each other physical gifts because we would rather travel.

I either have rock or jazz blaring in my headphones when I need to focus.

I was hired to sing at a very nice private house party that also booked Penn and Teller. They’re very nice.

Laurie-Lane
LAURIE
LANE
ACCOUNT MANAGER
Laurie-Lane

As an account manager Laurie is committed to ensuring client success through strategic collaboration with both internal and external teams, as well as fostering and maintaining strong relationships grounded in trust. She has a passion for continued learning and bringing new experiences and ideas to client initiatives in order to drive success.

Prior to joining Idea Grove, Laurie led several PR accounts at a mid-sized agency where she worked with cybersecurity, grocery, delivery logistics and healthcare clients. Before diving in to agency life, she worked as a Restaurant Marketing Director for Chick-fil-A.  

Laurie graduated with a BA in Public Relations from the College of Media & Communications at Texas Tech University.

IG 101

My favorite TV show is Friends and I recently spent three days in New York City visiting Friends-themed locations around the city, including the 25th anniversary pop-up.

I studied abroad in London in 2013 and took a weekend trip to Paris where I got stuck on the elevator coming down the Eiffel Tower - perhaps the last elevator you want to get stuck on.

I worked as at a summer camp my last summer of college where we restored homes for low-income families in San Antonio. I still feel confident I could decently repair a roof if needed!

Madison-web-profile
MADISON
MCDANIEL
ACCOUNT EXECUTIVE
Madison-web-profile

Madison, account executive, contributes to Idea Grove’s day-to-day account services, project management, developing digital strategy, client communications, research and more. While Madison is new to the account team, she is eager to sharpen her knowledge in technology to better serve her clients. Before joining Idea Grove Madison worked in digital marketing with non-profit organizations.

Madison graduated from Oral Roberts University with a Bachelor of Science degree in Media and concentration in Convergence Journalism.

IG 101

I bungee jumped in New Zealand from one of the highest swings in the world with my best friends. Even though I was freaked, it turned me into a major thrill junkie.

I’m an avid musical fan and know every word to the Wicked soundtrack, but my go-to karaoke song is “Hey Jude.”

My first concert was Britney Spears. Flashback to my 2001 outfit, complete with butterfly clips and crimped hair.
Lauren Wyder Search Specialist
Lauren
Wyder
SEARCH SPECIALIST
Lauren Wyder Search Specialist

Lauren, search specialist, contributes to Idea Grove’s digital marketing team by developing and implementing search strategy. During her time at Idea Grove she has worked with clients across a variety of industries, including trucking and transportation, business process automation and utilities. Before joining Idea Grove, she worked in the hydraulics and health care industries.

Lauren holds a Bachelor of Science degree in Integrative Studies with focuses in Journalism, Political Science and International Relations from the University of North Texas.

IG 101

My favorite band to see live is the Alabama Shakes.
I've been studying Japanese since 2015.
I enjoy building gaming computers for my friends.
Mary-Brynn-web-1
MARY
BRYNN MILBURN
SENIOR PUBLIC RELATIONS COORDINATOR
Mary-Brynn-web-1
Mary Brynn is a former intern turned account coordinator at Idea Grove. She supports the agency with writing in the form of blog posts, social media, and press releases across an array of verticals including utilities, higher education, cybersecurity and more. Additionally, Mary Brynn is adept at seeing around corners and anticipating internal and client needs. She is passionate about telling stories and developing strategy that will drive success for client initiatives.

Mary Brynn graduated from The University of Texas at Austin with a BS in Public Relations and a minor in Business Administration, as well as a certificate in Business Foundations from the McCombs School of Business. During her time at UT, Mary Brynn was a member of PRSSA, Texas Ad Group as well as various other industry organizations aimed at preparing young professionals for their role in their larger media landscape.

When she’s not in the office, Mary Brynn can be found running, working on a calligraphy project or chasing after her energetic Pembroke Welsh corgi.

IG 101

I’m fluent in Spanish and have been speaking it for over ten years.
I once met actress Diane Keaton outside a gelato shop in downtown Dallas.
I practice calligraphy and brush lettering in my free time.
Julia-2
JULIA
CARDER
ASSISTANT ACCOUNT EXECUTIVE
Julia-2
Julia, previously intern turned account coordinator, is the newest member of Idea Grove’s public relations team. She contributes by conducting research, developing media relationships and managing client needs. While she has previous knowledge in trucking and transportation and business process automation, she is excited to dive in and learn more about the global workforce management and utilities industries moving forward.

Julia graduated from the University of Oklahoma with a bachelor’s degree in Public Relations with a minor in Business Enterprise Studies. During her time at OU she held a marketing position in Dallas and completed a public relations internship with Idea Grove prior to graduation.

IG 101

My favorite decade is the 70s. I wish I could’ve grown up during that time.
I could eat Mexican food for every meal of every day. (I am a regular at Mi Cocina)
I think college football game day is better than Christmas morning. (Boomer Sooner)
Sarah-web
SARAH
JENNE
ASSISTANT ACCOUNT EXECUTIVE
Sarah-web
Sarah contributes to Idea Grove by practicing her proven media relations skills, exercising her ability to dig deep and staying on top of client needs. She is an expert in critical thinking, which is a skill she applies to any project she tackles. Her industry experience includes higher education, fintech and intelligent automation.

She earned her Bachelor of Science in Integrated Marketing Communications from Ole Miss, with a minor in business and specialization in public relations. Sarah began her career at Idea Grove as a public relations and social media intern and now serves the public relations team as an assistant account executive.

 

IG 101

If you need podcast recommendations, I’m your girl.
I would be rich if I had a dollar for every time someone asked me if I played basketball (I’m 5’10”).
I know every word to Bohemian Rhapsody.
Madison-Herubin
MADISON
HERUBIN
ASSISTANT ACCOUNT EXECUTIVE
Madison-Herubin

Madison brings a passion for people and creativity to Idea Grove’s account team. Her knack for thinking ‘outside the box’ helps her take a fresh and innovative approach to client goals—all the while ensuring account needs are met. 

Her agency experience started in New York City where she worked with several large-scale luxury brands to secure media coverage and increase consumer awareness. She then returned home to Dallas, working in a food & beverage public relations for top restaurants both locally and nationally. Dipping her toes in various industries, she’s quick to identify unique and meaningful media opportunities.

Madison holds a degree in public relations and certificate in business foundations from The University of Texas at Austin.

IG 101

My diet reflects that of a 10-year-old. A few of my favorites are goldfish, chicken fingers and sugary cereals.

I was president of my sorority back in college.

I trained as a competitive dancer back in the day. Ballet, tap, jazz, contemporary – you name it, I did it.