The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.
That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.
I once was in a tour bus attacked by Japanese Snow Monkeys.
My favorite sport is basketball.
The first recipe I learned to make was for a liverwurst sandwich.
Michelle, senior vice president, is responsible for leading a team of public relations, content, and social media professionals for Idea Grove's business-to-business technology clients.
Michelle has 20 years of experience in international public relations and marketing communications. She joined Idea Grove after working for Hewless-Packard (HP) for nearly a decade, where she managed public relations for various lines of business including hardware, software, services, printing, and channel partner enablement.
Prior to HP, Michelle was a vice president at GCI Group, where she ran public relations programs for various Austin-based software companies. She also spent seven years at Edelman, the leading global independent public relations firm.
My great uncle was a member of the Texas Outlaw gang Bonnie and Clyde.
I had half my head shaved in high school.
My favorite rapper of all time is Eazy E.
Jamie, account director, is responsible for managing account services and public relations for Idea Grove clients in a range of industries, including managed IT services, business process outsourcing, wireless communications and customer experience technologies.
Jamie joined Idea Grove after a move from Southern California, bringing with her nearly two decades of experience in integrated public relations, marketing, and IT channel distribution.
She holds a Bachelor of Arts degree in speech communications from California Polytechnic State University San Luis Obispo.
I have two giant tortoises for pets.
I have a twin brother.
My preferred workout is MMA.
Brant, creative director, is responsible for the overall supervision of the agency’s creative product, including design, copy and conversion. As leader of the creative department, Brant takes strategic marketing plans and interprets them into big ideas.
In addition to creating design for the web, video and print, he leads UX/UI for all creative development. Most importantly, his role as creative director is to have a vision about the importance of the creative product to the client’s future success.
Prior to joining Idea Grove, Brant has been a creative director for a wide rang of companies/agencies. His passion is not only to the creative work that he and the team producses but to each and every person that he interacts with daily.
Brigid, director of finance and operations, is responsible for managing the agency’s finances, operations, and human resources functions. Brigid makes certain that our team has the resources to deliver great results for clients and assists in recruiting new employees.
Brigid joined Idea Grove with six years of experience managing the operations and finance of an e-retail organization.
She received a Master of Business Administration degree in organization development and human resources from the University of Dallas and a Bachelor of Science degree in business management from Purdue University.
My most prized possession is my hot pink Kitchenaid mixer; I love to bake!
Texas is the 5th state I’ve called home, after Missouri, Illinois, Indiana & Kentucky.
I’ve never owned an iPhone, and have almost exclusively owned Samsungs over the last 16 years.
Katie, account director, is responsible for managing account services and public relations for Idea Grove clients in a range of industries, including career transition services, business process outsourcing, executive search, and oil and gas consulting and benchmarking.
Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company, and helmed the public relations department at a full-service advertising and marketing agency.
Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.
Liz, account director, works to build public relations programs that create awareness among customers, media, analysts and industry influencers.
A public relations and social media authority, Liz helps clients navigate and create consistent messaging across a wide range of print and online platforms. She works with companies involved in cloud management, Internet telephony and network monitoring and security.
With more than eight years of experience working with B2B companies, Liz joined Idea Grove from AWeber, a leading email marketing software company. She holds a Bachelor of Arts degree in political science from Texas A&M University.
Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.
I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.
The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.
I was a Little League all-star at third base and catcher.
I made my state debut in third grade playing a candy bar in a play on dental health. I can still recite my lines.
Didn't opt for an email address in college when it was offered because "who would want to communicate that way?"
Maria Baradell is a bilingual inbound marketing professional and Idea Grove’s Director of Demand Generation, helping our clients get qualified leads through online efforts. At Idea Grove, Maria and her team conceives, implements, manages, and optimizes all-round inbound marketing campaigns including content creation and design, email marketing, online advertising, social media, and public relations.
Originally from Venezuela, Maria has served in strategic planning and brand promotion roles for ZEA BBDO, the Venezuelan office of the global advertising agency network; and PROA Integrated Communications, affiliate of Ketchum, ranked among the largest global public relations agencies. Proa offers services in four principal areas: public relations, marketing promotions, special events planning and direct marketing. Maria also served as Search Engine Optimization Specialist at WPromote, a digital marketing agency with over 260 people, five offices, and a $35 million run rate.
Maria is a graduate of Andres Bello Catholic University, where she earned a bachelor´s degree in communications with a concentration in advertising and she is certified in Google Analytics, Google Adwords, and HubSpot. Maria is also fluent in English and Spanish.
I love the circus and Cirque de Soleil is my favorite!
When I was younger, I wanted to be a writer and used to write poetry and speeches.
I wanted to be a sommelier and learn about wine.
Jessica, Senior Traffic Manager, provides much-needed structure to support Idea Grove’s clients and offerings. She brings an analytical mindset and process-driven approach to help individual team members and the agency as a whole maximize profitability and minimize inefficiencies.
Jessica comes to Idea Grove from American Honda Finance Corporation, where she spent eight years supporting internal goals, creating streamlined processes and working with budget forecasting and financial reporting. During her tenure at Honda, Jessica worked closely with multiple functional groups, including human resources, executive management, accounting and customer relations.
Jessica holds a Bachelor of Science degree in Psychology from Sam Houston State University.
I have approximately 800 irrational fears. Among them: being swallowed by a sinkhole.
You wouldn’t guess it when you look at me, but I'm a proud metalhead.
I am a die hard San Antonio Spurs fan.
Amy is a detail-oriented senior account executive who understands how to integrate the many tools at her disposal to achieve quantifiable results for each project. She possesses sharply refined analytical skills to blend data and ideas, and has a deep knowledge in a variety of industries, ranging from telecommunications to education reform.
Prior to joining Idea Grove, Amy served as an account executive at Sachs Media Group, the dominant independent communications firm in Florida. She graduated from Florida State University with a major in Sociology and a minor in Statistics.
Brittany is a PR and media relations professional with an agency background and experience serving clients in internet telephony, enterprise information management, healthcare, and commercial and residential real estate. Brittany supports a variety of Idea Grove clients, many of which provide a Software as a Service (SaaS) offering.
Brittany’s experience includes developing and implementing strategic short- and long-term integrated marketing campaigns that support the primary business goals of her clients. She’s passionate about leveraging all aspects of marketing and communication to tell the unique story of a client’s brand.
Prior to joining Idea Grove, Brittany served as an account lead at Nuñez PR Group, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.
I once walked 60 miles in three days to raise support and awareness for breast cancer.
When I was four years old, my family found an alligator in our pool.
I’ve performed on stage with Josh Groban.
Megan, senior graphic designer, is responsible for creating visuals for client projects.
She works to create infographics, eBooks, website graphics, print collateral and more. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.
Before joining Idea Grove, Megan worked as an in-house graphic designer for more than two years. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.
When I was a kid, my dream job was to be an Ice Capades performer.
My hair has been every color of the rainbow.
Every morning I drive to work to ridiculously loud electronic dance music, to wake up.
Mariajose, digital marketing manager, supports the demand generation practice by managing projects for our digital marketing programs. She also leads buyer research, as well as competitive analysis.
Originally from Venezuela, Mariajose has six years of experience in B2C marketing. She worked at Empresas Polar, a company with over 30,000 employees and more than 80% of the beer market share in Venezuela.
Mariajose is a graduate of Andres Bello Catholic University, where she earned a bachelor´s degree in communications. She has a Master’s degree in Marketing Management from EOI Spain’s School for Industrial Organization. She is fluent in English and Spanish.
Emily, account coordinator, provides support to account teams by conducting media landscape research, contributing to public relations initiatives and managing client needs. Emily has experience in serving clients from an array of industries including healthcare, shipping and logistics, career transition services, and cloud services.
Prior to stepping into the role of account coordinator, Emily served as a public relations intern at Idea Grove as well as a corporate communications intern at American Fidelity Assurance Company located in Oklahoma City.
Emily earned a Bachelor of Science degree in media and strategic communications with a concentration in public relations from Oklahoma State University.
Donna, account coordinator, contributes to Idea Grove’s public relations team by conducting research, helping clients gain coverage in leading industry trade publications and managing client needs. Throughout her time at Idea Grove, Donna has gained experience and knowledge with IT solutions including cloud computing, business process automation and hyperconverged infrastructure solutions.
Prior to completing a public relations internship with Idea Grove, she attended Texas State University – San Marcos and completed her Bachelor’s of Business Administration in marketing.
I love the outdoors (although TX summers are rough).
I attempt to CrossFit.
My favorite rock band is Led Zeppelin.