The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.
That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.
I once was in a tour bus attacked by Japanese Snow Monkeys.
My favorite sport is basketball.
The first recipe I learned to make was for a liverwurst sandwich.
Etta is Idea Grove’s senior vice president of operations, which includes oversight and management of the agency’s finance, accounting, human resources and IT support.
In this role, Etta provides critical financial and operational management in the areas of financial planning, annual budgeting, revenue forecasting, cash flow management, reporting and analysis. She is also responsible for managing a breadth of staff and operational functions that requires strategic and tactical oversight and execution.
Etta brings more than 20 years of finance and accounting experience to Idea Grove. Most recently, she spent 17 years working for Omnicom Group. In this role, Etta was a key member of Rapp’s finance team. Her focus at Rapp was on maintaining a successful, profitable business for the Dallas operations, leveraging industry best practices.
Before Rapp, Etta was with global PR agency Ketchum where she increased revenue and profitability, and put necessary processes in place across the agency’s Dallas office.
Katie, vice president, is responsible for managing account services and public relations for Idea Grove clients in a diverse set of spaces, including transportation and logistics, document process automation, donor engagement, career transition services, business process outsourcing and executive search.
Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company and helmed the public relations department at a full-service advertising and marketing agency.
Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.
Liz is vice president at Idea Grove, where she works to build public relations programs that create awareness among customers, media, analysts and industry influencers.
With more than a decade of experience in B2B public relations and social media, Liz works with companies in the data center, cloud, security and marketing technology industries to create consistent messaging and awareness across a wide range of print and online platforms.
Before joining Idea Grove, Liz led the public relations program at AWeber, an email marketing software provider. She holds a Bachelor of Arts degree in political science from Texas A&M University.
Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.
I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.
The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.
Brittany is an integrated marketing professional with a background in public relations and a passion for communicating complex stories to unique audiences. Working primarily in an agency setting, she has experience serving clients from a range of industries, including unified communication, enterprise information management, retail technology, healthcare, and commercial and residential real estate.
Brittany leads several accounts at Idea Grove, helping them achieve their business and marketing goals through a strategic approach to media relations and inbound marketing.
Prior to joining Idea Grove, Brittany served as an account lead at TruePoint Communications, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.
I once walked 60 miles in three days to raise support and awareness for breast cancer.
When I was four years old, my family found an alligator in our pool.
I’ve performed on stage with Josh Groban.
As an account director, Traci is charged with putting Idea Grove’s talent and tools to work for our clients.
She believes that smart strategies and creative storytelling are essential to every successful marketing program. To help businesses meet their goals, Traci draws on her diverse experience in a range of marketing disciplines, including social media, public relations, analyst relations, digital marketing, integrated campaigns and demand gen. She is happiest when brainstorming and planning with an energetic team.
Before finding her place on the Idea Grove team, Traci enjoyed working with tech brands large and small at Golin, MWW, TruePoint Communication and FH. She studied at the University of Texas at Austin College of Communication, where she earned a Bachelor of Science in Public Relations and a Business Foundations certificate from the Red McCombs School of Business.
Megan, creative director, is responsible for creating visuals for client projects.
She works to create infographics, eBooks, website graphics, print collateral and more. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.
Before joining Idea Grove, Megan worked as an in-house graphic designer for more than two years. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.
When I was a kid, my dream job was to be an Ice Capades performer.
My hair has been every color of the rainbow.
Every morning I drive to work to ridiculously loud electronic dance music, to wake up.
Kady is a digital native marketer that has spent the past several years in the B2B technology space. She brings over 7 years of HubSpot experience and is passionate about empowering marketing professionals with tools and strategy that help them exceed their goals. With expertise in B2B and technology spaces, her goal in 2019 is to finish earning all 20 HubSpot Academy certificates. She has a BBA in Marketing from the University of North Texas and an MA in Communications from the University of Texas at Arlington.
In 2019, Kady became a co-leader of the DFW HubSpot User Group (HUG). At Idea Grove, Kady manages digital accounts to deliver services in inbound marketing, social media, web development, and SEO.
Donna, account manager, is responsible for day-to-day account management, implementing public relations campaigns, understanding the media and developing strong relationships with reporters in her clients' industries. Donna has gained experience and knowledge in cloud computing, transportation and logistics, business process automation, unified communications and hyper-converged infrastructure technologies.
Donna graduated from Texas State
I love the outdoors (although TX summers are rough).
I attempt to CrossFit.
My favorite rock band is Led Zeppelin.
Madison, account executive, contributes to Idea Grove’s day-to-day account services, project management, developing digital strategy, client communications, research and more. While Madison is new to the account team, she is eager to sharpen her knowledge in technology to better serve her clients. Before joining Idea Grove Madison worked in digital marketing with non-profit organizations.
Madison graduated from Oral Roberts University with a Bachelor of Science degree in Media and concentration in Convergence Journalism.
I bungee jumped in New Zealand from one of the highest swings in the world with my best friends. Even though I was freaked, it turned me into a major thrill junkie.
I’m an avid musical fan and know every word to the Wicked soundtrack, but my go-to karaoke song is “Hey Jude.”
Lauren, assistant account executive, contributes to Idea Grove’s public relations team by conducting research, developing media relationships and managing client needs. During her time at Idea Grove she has worked with clients across a variety of industries, including trucking and transportation, business process automation and utilities. Before joining Idea Grove, she worked in the hydraulics and health care industries.Lauren holds a Bachelor of Science degree in Integrative Studies with focuses in Journalism, Political Science and International Relations from the University of North Texas.
Andrew (we call him Drew) serves Idea Grove as a graphic designer. He works to create graphics and visual designs to help clients communicate their ideas and messages effectively. He collaborates with his Art Director on managing and distributing various projects to create infographics, website graphics, wireframes, user interface designs, print collateral and more.
Prior to joining the Idea Grove team, he worked as a solo in-house designer for a non-profit, legal professionals membership-based organization for almost five years. He graduated from Texas Tech University with a Bachelor of Fine Arts in Communication Design and then went on to complete a Web Design certification through Southern Methodist University.
As a senior content producer, Kristal produces engaging videos and motion for Idea Grove clients. She works with account managers and clients to develop video content strategies that convert in every part of the funnel and for every digital channel.
Before joining Idea Grove, Kristal worked in local broadcast television as an art director and promotions manager. Her years of working in broadcasting taught her how to continually adapt to change and quickly solve problems.Kristal graduated from the University of North Texas with major in Radio, Television and Film.
Vincent is a media strategist at Idea Grove, where he works on creating compelling stories about clients and sharing them with the media, influencers, and other story tellers. Passionate about learning what makes things work and sharing that information with others, he loves homing in on the essence of what makes something “news” and spreading it where it can have the most impact.Prior to joining Idea Grove, Vincent spent more than a decade in communications for the video game industry, working on some of the world’s best-known gaming software and hardware brands. During that time he wore many hats including community manager, brand manager, public relations consultant and more. This broad scope of experience gives him a unique perspective and holistic view on how to tailor and deliver different messages to various groups in the most effective way possible.