THE SUM IS GREATERTHAN THE PARTS

OUR TEAM

The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.

That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.

ALL
LEADERSHIP
CREATIVE
ACCOUNT
SOCIAL
INBOUND
CONTENT
wwa_scott.png
Scott
Baradell
PRESIDENT / FOUNDER
wwa_scott.png

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.

IG 101

I once was in a tour bus attacked by Japanese Snow Monkeys.

My favorite sport is basketball.

The first recipe I learned to make was for a liverwurst sandwich.

wwa_michelle.png
MICHELLE
DOSS
SENIOR VICE PRESIDENT
wwa_michelle.png

Michelle, senior vice president, is responsible for leading a team of public relations, content, and social media professionals for Idea Grove's business-to-business technology clients.

Michelle has 20 years of experience in international public relations and marketing communications. She joined Idea Grove after working for Hewlett-Packard (HP) for nearly a decade, where she managed public relations for various lines of business including hardware, software, services, printing, and channel partner enablement.

Prior to HP, Michelle was a vice president at GCI Group, where she ran public relations programs for various Austin-based software companies. She also spent seven years at Edelman, the leading global independent public relations firm.

IG 101

My great uncle was a member of the Texas Outlaw gang Bonnie and Clyde.

I had half my head shaved in high school.

My favorite rapper of all time is Eazy E.

JAMIE2.jpg
JAMIE
BRYANT
VICE PRESIDENT
JAMIE2.jpg

Jamie, vice president, is responsible for managing account services and public relations for Idea Grove clients in a range of industries, including managed IT services, business process outsourcing, wireless communications and customer experience technologies.

Jamie joined Idea Grove after a move from Southern California, bringing with her nearly two decades of experience in integrated public relations, marketing, and IT channel distribution.

She holds a Bachelor of Arts degree in speech communications from California Polytechnic State University San Luis Obispo.

IG 101

I have two giant tortoises for pets.

I have a twin brother.

My preferred workout is MMA.

BRANT.jpg
BRANT
SCHROEDER
CREATIVE DIRECTOR
BRANT.jpg

Brant, creative director, is responsible for the overall supervision of the agency’s creative product, including design, copy and conversion. As leader of the creative department, Brant takes strategic marketing plans and interprets them into big ideas.

In addition to creating design for the web, video and print, he leads UX/UI for all creative development. Most importantly, his role as creative director is to have a vision about the importance of the creative product to the client’s future success.

Prior to joining Idea Grove, Brant has been a creative director for a wide rang of companies/agencies. His passion is not only to the creative work that he and the team producses but to each and every person that he interacts with daily.

IG 101

My favorite brand from beginning to end is Disney. Not to mention my 4 year old boy and 1 year old girl love everything Disney.
My favorite band is U2. I have a 8 foot tall hand-painted mural of Bono on my office wall.
I swallowed a safety pin on a airplane when i was 9 months old.
BRIGID3.jpg
BRIGID
O'CONNOR
DIRECTOR OF FINANCE & OPERATIONS
BRIGID3.jpg

Brigid, director of finance and operations, is responsible for managing the agency’s finances, operations, and human resources functions. Brigid makes certain that our team has the resources to deliver great results for clients and assists in recruiting new employees.

Brigid joined Idea Grove with six years of experience managing the operations and finance of an e-retail organization.

She received a Master of Business Administration degree in organization development and human resources from the University of Dallas and a Bachelor of Science degree in business management from Purdue University.

IG 101

My most prized possession is my hot pink Kitchenaid mixer; I love to bake!

Texas is the 5th state I’ve called home, after Missouri, Illinois, Indiana & Kentucky.

I’ve never owned an iPhone, and have almost exclusively owned Samsungs over the last 16 years.

KATIE.jpg
KATIE
LONG
ACCOUNT DIRECTOR
KATIE.jpg

Katie, account director, is responsible for managing account services and public relations for Idea Grove clients in a range of industries, including career transition services, business process outsourcing, executive search, and oil and gas consulting and benchmarking.

Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company, and helmed the public relations department at a full-service advertising and marketing agency.

Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.

IG 101

I've always considered Dallas home but have also lived in New York City, Nashville, Phoenix and Australia.
I can be bribed with wine and chocolate.
I was once on a pottery TV show where I demonstrated how to make a cabbage.
LIZ.jpg
LIZ
CIES
ACCOUNT DIRECTOR
LIZ.jpg

Liz, account director, works to build public relations programs that create awareness among customers, media, analysts and industry influencers.

A public relations and social media authority, Liz helps clients navigate and create consistent messaging across a wide range of print and online platforms. She works with companies involved in cloud management, Internet telephony and network monitoring and security.

With more than eight years of experience working with B2B companies, Liz joined Idea Grove from AWeber, a leading email marketing software company. She holds a Bachelor of Arts degree in political science from Texas A&M University.

IG 101

Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.

I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.

The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.

JARRETT.jpg
JARRETT
RUSH
CONTENT DIRECTOR
JARRETT.jpg
Jarrett is responsible for the creation and implementation of client content strategy, ensuring not only is the right message being communicated but that it's being communicated in the right places using the right methods. Jarrett is also responsible for management of in-house and contract writers and crafts white papers, ebooks, byline articles, blog posts, and other collateral and thought-leadership content for Idea Grove's B2B technology clients. Previously he served as managing editor of D Custom, the custom publishing arm of D Magazine, and as an editor at The Dallas Morning News.

IG 101

I was a Little League all-star at third base and catcher.

I made my stage debut in third grade playing a candy bar in a play on dental health. I can still recite my lines.

Didn't opt for an email address in college when it was offered because "who would want to communicate that way?"

MARI7.jpg
MARIA
INES BARADELL
DIRECTOR OF DEMAND GENERATION
MARI7.jpg

Maria Baradell is a bilingual inbound marketing professional and Idea Grove’s Director of Demand Generation, helping our clients get qualified leads through online efforts. At Idea Grove, Maria and her team conceives, implements, manages, and optimizes all-round inbound marketing campaigns including content creation and design, email marketing, online advertising, social media, and public relations.

Originally from Venezuela, Maria has served in strategic planning and brand promotion roles for ZEA BBDO, the Venezuelan office of the global advertising agency network; and PROA Integrated Communications, affiliate of Ketchum, ranked among the largest global public relations agencies. Proa offers services in four principal areas: public relations, marketing promotions, special events planning and direct marketing. Maria also served as Search Engine Optimization Specialist at WPromote, a digital marketing agency with over 260 people, five offices, and a $35 million run rate.

Maria is a graduate of Andres Bello Catholic University, where she earned a bachelor´s degree in communications with a concentration in advertising and she is certified in Google Analytics, Google Adwords, and HubSpot. Maria is also fluent in English and Spanish.

IG 101

I love the circus and Cirque de Soleil is my favorite!

When I was younger, I wanted to be a writer and used to write poetry and speeches.

I wanted to be a sommelier and learn about wine.

JESS.jpg
JESS
CASH
PROJECT MANAGER
JESS.jpg

Jess, Idea Grove's Project Manager, provides much-needed structure to support Idea Grove’s clients and offerings. She brings an analytical mindset and process-driven approach to help individual team members and the agency as a whole maximize profitability and minimize inefficiencies.

Jess comes to Idea Grove from American Honda Finance Corporation, where she spent eight years supporting internal goals, creating streamlined processes and working with budget forecasting and financial reporting. During her tenure at Honda, Jess worked closely with multiple functional groups, including human resources, executive management, accounting and customer relations.

Jess holds a Bachelor of Science degree in Psychology from Sam Houston State University.

IG 101

I have approximately 800 irrational fears. Among them: being swallowed by a sinkhole.

You wouldn’t guess it when you look at me, but I'm a proud metalhead.

I am a die hard San Antonio Spurs fan.

AMY-1.jpg
AMY
RIDINGS
SENIOR ACCOUNT EXECUTIVE
AMY-1.jpg

Amy is a detail-oriented senior account executive who understands how to integrate the many tools at her disposal to achieve quantifiable results for each project. She possesses sharply refined analytical skills to blend data and ideas, and has a deep knowledge in a variety of industries, ranging from telecommunications to education reform.

Prior to joining Idea Grove, Amy served as an account executive at Sachs Media Group, the dominant independent communications firm in Florida. She graduated from Florida State University with a major in Sociology and a minor in Statistics.

 

IG 101

My background is actually in sociology and statistics, which ties in suprisingly well to PR. #knowyouraudience #metrics
As a native Floridian, my ideal getaway is anywhere on the water.
Music is one of my biggest passions, and I try to sneak away to a festival at least once a year.
BRITTANY.jpg
BRITTANY
MCLAUGHLIN
SENIOR ACCOUNT EXECUTIVE
BRITTANY.jpg

Brittany is a PR and media relations professional with an agency background and experience serving clients in internet telephony, enterprise information management, healthcare, and commercial and residential real estate. Brittany supports a variety of Idea Grove clients, many of which provide a Software as a Service (SaaS) offering.

Brittany’s experience includes developing and implementing strategic short- and long-term integrated marketing campaigns that support the primary business goals of her clients. She’s passionate about leveraging all aspects of marketing and communication to tell the unique story of a client’s brand.

Prior to joining Idea Grove, Brittany served as an account lead at Nuñez PR Group, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.

IG 101

I once walked 60 miles in three days to raise support and awareness for breast cancer.

When I was four years old, my family found an alligator in our pool.

I’ve performed on stage with Josh Groban.

MEGAN.jpg
MEGAN
CHESTERTON
SENIOR GRAPHIC DESIGNER
MEGAN.jpg

Megan, senior graphic designer, is responsible for creating visuals for client projects. 

She works to create infographics, eBooks, website graphics, print collateral and more. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.

Before joining Idea Grove, Megan worked as an in-house graphic designer for more than two years. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.

IG 101

When I was a kid, my dream job was to be an Ice Capades performer.

My hair has been every color of the rainbow.

Every morning I drive to work to ridiculously loud electronic dance music, to wake up.

MJ.jpg
MARIAJOSE
BALBOA
DIGITAL MARKETING MANAGER
MJ.jpg

Mariajose, digital marketing manager, supports the demand generation practice by managing projects for our digital marketing programs. She also leads buyer research, as well as competitive analysis.

Originally from Venezuela, Mariajose has six years of experience in B2C marketing. She worked at Empresas Polar, a company with over 30,000 employees and more than 80% of the beer market share in Venezuela.

Mariajose is a graduate of Andres Bello Catholic University, where she earned a bachelor´s degree in communications. She has a Master’s degree in Marketing Management from EOI Spain’s School for Industrial Organization. She is fluent in English and Spanish.

IG 101

When I was 7, my mom’s friend gave me a birthday present I hated. I smiled and told her “Thanks, but we can donate it to poor people since I don’t like it”
I’ve moved about 15 times, including Barcelona, Buenos Aires, Caracas, and Dallas.
My second career choice was medical school.
LES4.jpg
LES
WORLEY
SENIOR CONTENT MANAGER
LES4.jpg
Les, senior content manager, crafts compelling content for Idea Grove’s technology clients, everything from managed IT service providers to enterprise hardware and software companies. His specialities include white papers, case studies, blog posts, byline articles and ebooks, just to name a few.

Les has a knack for translating complexity into language any audience can understand, from techies all the way to the C-suite. His nearly 30 years in software and IT gives him a unique understanding of both the seller’s and buyer’s points-of-view.

Before turning his full attention to copywriting, Les was director of IT operations and development for NTT America. He now uses that knowledge and experience to serve the needs of Idea Grove’s hi-tech clients. He graduated with a Bachelor of Science degree in Computer Science from Texas A&M University.

IG 101

The hobby my friends never believe is home cheesemaking.
I lived as an expat in Mexico for almost 4 years.
I’m a writer... One day after major shoulder surgery, I was back at my keyboard.
EMILY2.jpg
EMILY
GOSE
ACCOUNT COORDINATOR
EMILY2.jpg

Emily, account coordinator, provides support to account teams by conducting media landscape research, contributing to public relations initiatives and managing client needs. Emily has experience in serving clients from an array of industries including healthcare, shipping and logistics, career transition services, and cloud services. 

Prior to stepping into the role of account coordinator, Emily served as a public relations intern at Idea Grove as well as a corporate communications intern at American Fidelity Assurance Company located in Oklahoma City.

Emily earned a Bachelor of Science degree in media and strategic communications with a concentration in public relations from Oklahoma State University.

IG 101

Third Eye Blind has been my favorite band since I was 12. 
Life goal: Own at least 10 pugs
My favorite food is cheese, all of the cheese.
DONNA.jpg
DONNA
BRANNIN
ACCOUNT COORDINATOR
DONNA.jpg

Donna, account coordinator, contributes to Idea Grove’s public relations team by conducting research, helping clients gain coverage in leading industry trade publications and managing client needs. Throughout her time at Idea Grove, Donna has gained experience and knowledge with IT solutions including cloud computing, business process automation and hyperconverged infrastructure solutions.

Prior to completing a public relations internship with Idea Grove, she attended Texas State University – San Marcos and completed her Bachelor’s of Business Administration in marketing.

IG 101

I love the outdoors (although TX summers are rough).

I attempt to CrossFit.

My favorite rock band is Led Zeppelin.