THE SUM IS GREATERTHAN THE PARTS

OUR TEAM

The native tribes of Alaska knew that whales were precious. Once their members caught a whale, they worked together to use every part of it. Blubber became lamp oil, rib bones became house rafters, jawbones became sled runners. Nothing was wasted. At Idea Grove, our team embraces a similar mindset. When we come up with a whale of a story idea, we work to extract value from it across every B2B marketing channel – public relations, social media, search marketing, email nurturing, and paid media.

That synergy makes us a true team. It also ensures the sum of what we do is even greater than the parts.

ALL
LEADERSHIP
CREATIVE
ACCOUNT
SOCIAL
DIGITAL
CONTENT
Scott Baradell B2B tech PR firms
Scott
Baradell
PRESIDENT / FOUNDER
Scott Baradell B2B tech PR firms

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.

IG 101

I once was in a tour bus attacked by Japanese Snow Monkeys.

My favorite sport is basketball.

The first recipe I learned to make was for a liverwurst sandwich.

michelle doss B2B tech PR firms
MICHELLE
DOSS
SENIOR VICE PRESIDENT
michelle doss B2B tech PR firms

Michelle, senior vice president, is responsible for leading a team of public relations, content, and social media professionals for Idea Grove's business-to-business technology clients.

Michelle has 20 years of experience in international public relations and marketing communications. She joined Idea Grove after working for Hewlett-Packard (HP) for nearly a decade, where she managed public relations for various lines of business including hardware, software, services, printing, and channel partner enablement.

Prior to HP, Michelle was a vice president at GCI Group, where she ran public relations programs for various Austin-based software companies. She also spent seven years at Edelman, the leading global independent public relations firm.

IG 101

My great uncle was a member of the Texas Outlaw gang Bonnie and Clyde.

I had half my head shaved in high school.

My favorite rapper of all time is Eazy E.

ETTA
GOSS
VICE PRESIDENT OF OPERATIONS

Etta is Idea Grove’s vice president of operations, which includes oversight and management of the agency’s finance, accounting, human resources and IT support.

In this role, Etta provides critical financial and operational management in the areas of financial planning, annual budgeting, revenue forecasting, cash flow management, reporting and analysis. She is also responsible for managing a breadth of staff and operational functions that requires strategic and tactical oversight and execution.

Etta brings more than 20 years of finance and accounting experience to Idea Grove. Most recently, she spent 17 years working for Omnicom Group.  In this role, Etta was a key member of Rapp’s finance team.  Her focus at Rapp was on maintaining a successful, profitable business for the Dallas operations, leveraging industry best practices.

Before Rapp, Etta was with global PR agency Ketchum where she increased revenue and profitability, and put necessary processes in place across the agency’s Dallas office.

IG 101

I was an early entrepreneur: I designed my own clothes for the first time at age 14.
I know how to ride a motorcycle.
Once, I cliff dived on a dare.
KATIE Long b2b technology pr agencies
KATIE
LONG
ACCOUNT DIRECTOR
KATIE Long b2b technology pr agencies

Katie, account director, is responsible for managing account services and public relations for Idea Grove clients in a range of industries, including career transition services, business process outsourcing, executive search, and oil and gas consulting and benchmarking.

Previously, Katie designed and executed national publicity and promotional campaigns at a global entertainment company, and helmed the public relations department at a full-service advertising and marketing agency.

Katie holds a Bachelor of Science degree in Human & Organizational Development and Communication Studies from Vanderbilt University.

IG 101

I've always considered Dallas home but have also lived in New York City, Nashville, Phoenix and Australia.
I can be bribed with wine and chocolate.
I was once on a pottery TV show where I demonstrated how to make a cabbage.
LIZ Cies b2b technology pr firms
LIZ
CIES
ACCOUNT DIRECTOR
LIZ Cies b2b technology pr firms

Liz, account director, works to build public relations programs that create awareness among customers, media, analysts and industry influencers.

A public relations and social media authority, Liz helps clients navigate and create consistent messaging across a wide range of print and online platforms. She works with companies involved in cloud management, Internet telephony and network monitoring and security.

With more than eight years of experience working with B2B companies, Liz joined Idea Grove from AWeber, a leading email marketing software company. She holds a Bachelor of Arts degree in political science from Texas A&M University.

IG 101

Don’t let that last name throw you off! It rhymes with “Rice”, “Nice” or “Precise”. It should have been Seuss (as in Dr. Seuss) had immigration official not misspelled it many generations back.

I’ve played the piano since I was five, and love to learn new instruments. Currently I’m trying to conquer the mandolin.

The strangest job I ever had was in college, where I was paid to sit outside the classrooms of athletes on academic probation and make sure they arrived to class.

JARRETT Rush b2b technology pr agencies
JARRETT
RUSH
CONTENT DIRECTOR
JARRETT Rush b2b technology pr agencies
Jarrett is responsible for the creation and implementation of client content strategy, ensuring not only is the right message being communicated but that it's being communicated in the right places using the right methods. Jarrett is also responsible for management of in-house and contract writers and crafts white papers, ebooks, byline articles, blog posts, and other collateral and thought-leadership content for Idea Grove's B2B technology clients. Previously he served as managing editor of D Custom, the custom publishing arm of D Magazine, and as an editor at The Dallas Morning News.

IG 101

I was a Little League all-star at third base and catcher.

I made my stage debut in third grade playing a candy bar in a play on dental health. I can still recite my lines.

Didn't opt for an email address in college when it was offered because "who would want to communicate that way?"

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Lindsey
Castrodale
DIGITAL STRATEGY MANAGER
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Lindsey is responsible for both organic and paid social media across all accounts and platforms. At Idea Grove, she takes a strategic approach to social media, with every piece of content shared being traced back to the objective at hand.

Lindsey is a content and analytics guru who is passionate about the many different platforms that enable us to share our stories, and measuring results to learn from them. She joins the Idea Grove team after 4 years combined experience in interactive agencies, and a year spent with a fast-growing eCommerce startup. She has recently relocated back to the Dallas area from her hometown of Little Rock, AR to build out the Social Media practice at Idea Grove.

IG 101

My identical twin sister and I are mirror twins.
I am irrationally afraid of loose change, but most especially pennies. Gross.
My family hosted an Italian exchange student over a decade ago and we still talk every week.
BRITTANY McLaughlin b2b technology pr
BRITTANY
MCLAUGHLIN
ACCOUNT MANAGER
BRITTANY McLaughlin b2b technology pr

Brittany is a PR and media relations professional with an agency background and experience serving clients in internet telephony, enterprise information management, healthcare, and commercial and residential real estate. Brittany supports a variety of Idea Grove clients, many of which provide a Software as a Service (SaaS) offering.

Brittany’s experience includes developing and implementing strategic short- and long-term integrated marketing campaigns that support the primary business goals of her clients. She’s passionate about leveraging all aspects of marketing and communication to tell the unique story of a client’s brand.

Prior to joining Idea Grove, Brittany served as an account lead at Nuñez PR Group, where she worked with several nonprofit, healthcare and real estate companies. Brittany earned a Bachelor of Science degree in Public Relations from The University of Texas at Austin, as well as a certificate in Business Foundations from the Red McCombs School of Business.

IG 101

I once walked 60 miles in three days to raise support and awareness for breast cancer.

When I was four years old, my family found an alligator in our pool.

I’ve performed on stage with Josh Groban.

MEGAN Chesterton b2b technology public relations firms
MEGAN
CHESTERTON
ART DIRECTOR
MEGAN Chesterton b2b technology public relations firms

Megan, art director, is responsible for creating visuals for client projects. 

She works to create infographics, eBooks, website graphics, print collateral and more. Megan’s Idea Grove clients are involved in industries that include finance technology, digital solutions, IT management and mobile retailing.

Before joining Idea Grove, Megan worked as an in-house graphic designer for more than two years. She graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Graphic Design.

IG 101

When I was a kid, my dream job was to be an Ice Capades performer.

My hair has been every color of the rainbow.

Every morning I drive to work to ridiculously loud electronic dance music, to wake up.

KINSEY
STEWART
GRAPHIC DESIGNER

Kinsey Stewart is a graphic designer focused on transforming our clients' problems into beautiful and strategic digital products. She has a passion for combining data-driven design and creativity which can be seen through her user interfaces, eBooks, infographics, email designs and more. 

Kinsey graduated from Texas A&M University with a Bachelor of Science in Visualization and a concentration in web design and illustration. Prior to Idea Grove, she worked at multiple agencies with clients in various industries such as oil and gas, professional sports and online retail. 

IG 101

All the art in my house was painted by myself.
I have a cat named Olivia who knows how to fetch.
I was the designer and photographer behind ‘Mean’ Joe Greene’s latest book.
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LES
WORLEY
SENIOR CONTENT MANAGER
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Les, senior content manager, crafts compelling content for Idea Grove’s technology clients, everything from managed IT service providers to enterprise hardware and software companies. His specialities include white papers, case studies, blog posts, byline articles and ebooks, just to name a few.

Les has a knack for translating complexity into language any audience can understand, from techies all the way to the C-suite. His nearly 30 years in software and IT gives him a unique understanding of both the seller’s and buyer’s points-of-view.

Before turning his full attention to copywriting, Les was director of IT operations and development for NTT America. He now uses that knowledge and experience to serve the needs of Idea Grove’s hi-tech clients. He graduated with a Bachelor of Science degree in Computer Science from Texas A&M University.

IG 101

The hobby my friends never believe is home cheesemaking.
I lived as an expat in Mexico for almost 4 years.
I’m a writer... One day after major shoulder surgery, I was back at my keyboard.
EMILY
DREIFUSS
CAMPAIGN COORDINATOR

Emily, campaign coordinator, is responsible for planning, executing and analyzing digital marketing campaigns for Idea Grove clients. Holding a passion for research, reporting and analytics, she is dedicated to formulating digital and social strategies that ensure each campaign performs at its peak potential.

Before becoming a Grover, Emily worked as a marketing manager within the EdTech industry. Additionally, she acted as a digital freelancer for a handful of advocacy-based businesses spanning across multiple industries, including education, animal welfare, small business and healthcare. Emily earned her Bachelor of Science degree from The University of Texas at Austin, where she majored in Advertising.

IG 101

I once pet a live walrus.
I’m an avid Pokémon junkie and am 100% convinced I will still be playing games when I’m 90.
I grew up in a small town in Kansas, where my high school had “Drive Your Tractor to School Day.”
FARHA
SYED
DIGITAL MARKETING COORDINATOR

Farha, digital marketing coordinator, is responsible for day-to-day servicing of accounts, writing marketing material, supporting SEO, social media, and creative strategies across all accounts.

As a recent graduate of the University of Arkansas, Farha has had numerous opportunities to pursue her desire to expand her knowledge and experiences in public relations, advertising and marketing. Previously, Farha has worked as an Account Coordinator at Publicis Hawkeye and as Publicist Intern at Sunshine Sachs in West Hollywood managing social media and digital platforms, strategically planning digital and print campaigns, and coordinating music and film events.

She graduated from the University of Arkansas with a major in Advertising and Public Relations and a minor in Marketing. While in school, she worked part-time as media director, blogger, stylist, and model of Wild Villagers clothing located in Manhattan and Los Angeles.

IG 101

I was a state finalist in the Miss Teen Texas Pageant the summer before my freshman year of college.
I was in kickboxing, karate and Kung Fu for 8 years and still practice kickboxing.
Music, fashion and art are my biggest passions. I love to paint more than anything.
LIZA
MCINTOSH
ACCOUNT EXECUTIVE

As an Account Executive, Liza is a key liaison between Idea Grove and clients. She is responsible for proactively building relationships with key media influencers, while strategizing with account leads to develop and implement PR initiatives that continuously position clients at thought leaders.

Prior to joining Idea Grove, Liza worked with B2B technology clients in the Pro AV, smart home, musical instrument and LED display industries, at a full-service communications agency in New York City. She holds a Bachelor of Arts degree in Communications from Elon University with minors in Business Administration and Professional Writing.

IG 101

I’ve been a vegetarian since I was seven years old.
On the weekends, I teach indoor cycling classes for fun.
I can wakeboard, snowboard and kiteboard, but can’t ski (on snow or water!).
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DONNA
BRANNIN
ASSISTANT ACCOUNT EXECUTIVE
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Donna, assistant account executive, contributes to Idea Grove’s public relations team by conducting research, helping clients gain coverage in leading industry trade publications and managing client needs. Throughout her time at Idea Grove, Donna has gained experience and knowledge with IT solutions including cloud computing, business process automation and hyperconverged infrastructure solutions.

Prior to completing a public relations internship with Idea Grove, she attended Texas State University – San Marcos and completed her Bachelor’s of Business Administration in marketing.

IG 101

I love the outdoors (although TX summers are rough).

I attempt to CrossFit.

My favorite rock band is Led Zeppelin.

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EMILY
GOSE
ASSISTANT ACCOUNT EXECUTIVE
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Emily, assistant account executive, provides support to account teams by conducting media landscape research, contributing to public relations initiatives and managing client needs. Emily has experience in serving clients from an array of industries including healthcare, shipping and logistics, career transition services, and cloud services. 

Prior to stepping into the role of assistant account executive, Emily served as an account coordinator at Idea Grove as well as a corporate communications intern at American Fidelity Assurance Company located in Oklahoma City.

Emily earned a Bachelor of Science degree in media and strategic communications with a concentration in public relations from Oklahoma State University.

IG 101

Third Eye Blind has been my favorite band since I was 12. 
Life goal: Own at least 10 pugs
My favorite food is cheese, all of the cheese.