Reset, Refresh, Rebrand: How ConverseNow Transformed Its Identity and Raised $10 Million

Idea Grove looked at the current branding strategy and website design and decided to first craft a sophisticated, personable and user-friendly website that told the ConverseNow story in a compelling way. This meant a rejuvenated rebrand that included new colors, fonts and brand guidelines, in addition to a new logo – all of which more closely captured the brand’s essence. From there, we assisted with the website design and development, which included over 200 custom icons, illustrations and animations. 

The new logo, colors, website and creative style now accurately reflect the identity and groundbreaking technology ConverseNow is best known for. And after a complete website rebrand and launch in the spring, ConverseNow raised $10 million in additional funding as part of a Series A1 round in the summer of 2022.

“The impact of Idea Grove’s work on our business was monumental. They elevated our identity in a spectacular way, creating the branding we were looking for — a branding that joins what customers expect from us with how we see ourselves. We wouldn’t have achieved that without their help. Aside from the branding, they delivered a functional and aesthetically pleasing site. Idea Grove’s technical expertise and willingness to go the extra mile every step of the way set them apart from other agencies,” says Benjamin Brown, VP of marketing at ConverseNow.