Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.
Idea Grove serves companies across a range of industries, including:
- Asset, warehouse and expense management
- Business process outsourcing
- Cloud management
- Customer-experience technologies
- Energy industry consulting
- Enterprise content management
- Freight shipping and logistics
- Healthcare benefits management
- Human capital management
- Internet telephony
- Managed IT services
- Mobile retailing
- Network monitoring and security
- Personalized online communities
- Software testing and development
- Wireless communications equipment and solutions
Scott’s work on behalf of Idea Grove clients has won him recognition as the PR Professional of the Year in the Golden Bridge Awards and as a finalist in that category in the PR News PR People Awards. He has also received awards from Golden Bridge and area chapters of the American Marketing Association and the Public Relations Society of America. His writing has earned Scott awards from the International Association of Business Communicators, Texas Public Relations Association, and Associated Press Managing Editors of Texas.
A frequent speaker on marketing and public relations topics, Scott has spoken at gatherings including TechMedia’s Internet Summit and the Southwest District Conference of PRSA and to groups such as the Social Media Club of Dallas and the PRSA’s Fort Worth chapter.
Before starting Idea Grove, Scott served as the senior corporate communications executive for Fortune 1000 companies in the media and technology industries. He also co-founded Brightpod, a venture-funded technology consulting company acquired in 2001 by inPhonic.
Scott maintains an APR designation from the Public Relations Society of America. He has an MBA from Southern Methodist University and a Bachelor of Arts degree from the University of Virginia.