Digital signage is more than just moving billboards. With dynamic content and digital targeting, digital out-of-home can move audiences to take action and improve customer experience. It's one of the more fast-changing and high-potential MarTech marketing segments.
We talked with Tracie Wilbanks, vice president of marketing for Reflect Systems, a leader in digital signage implementation and strategy, about her company and how it is helping its clients use digital signage to meet their marketing objectives.