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How PR Surveys Drive Media Coverage: 79 Real-World Client Examples

Written by Scott Baradell | Nov 17, 2024

At Idea Grove, we specialize in creating and executing surveys that generate media coverage, spark conversations, and position our clients as thought leaders in their industries. Surveys are a powerful tool for PR because they provide fresh, data-driven stories that journalists and readers alike find compelling.

Below is a summary of 79 surveys we’ve developed in collaboration with our clients from September 2022 through March 2026 — an average of about two surveys every month for the past 3 1/2 years. The surveys are grouped into topical categories with links to the original survey reports. Happy reading!

Sustainability and Environmental Consciousness

  1. GPS Air 2026 Indoor Air Quality Survey
    Explores evolving attitudes toward indoor air quality and its impact on health, safety, and building environments.
    Read the Survey Report


  2. GPS Air 2025 Indoor Air Quality Perception Survey
    Examines how people perceive the air they breathe indoors and the factors influencing those perceptions.
    Read the Survey Report


  3. AUX AIR USA 2025 Indoor Air Quality Survey
    Explores how Americans perceive indoor air quality and its impact on health and wellness priorities.
    Read the Survey Report


  4. AUX 2025 In-Home Sustainability Survey
    Examines what motivates homeowners to adopt sustainable upgrades, including cost considerations and environmental impact.
    Read the Survey Report

  5. ALPLA 2024 Sustainable Holidays Survey
    Explores how consumers are reducing waste and making more sustainable choices during the holiday season.
    Read the Survey Report

  6. ALPLA 2024 Sustainability in Education Survey
    Examines the rising importance of sustainability education across generations.
    Read the Survey Report


  7. ALPLA 2024 Sustainability and Convenience in Packaging Survey
    Highlights consumer attitudes toward sustainable packaging and convenience trade-offs.
    Read the Survey Report

  8. ALPLA Survey: Rising Costs and Declining Quality Hinder Use of Reusable Products
    Analyzes obstacles preventing the adoption of reusable products.
    Read the Survey Report

  9. Esker 2023 Workplace Sustainability Survey
    Explores how sustainability influences workplace culture and employee expectations.
    Read the Survey Report

Technology Evolution and AI 

  1. Connext Global 2026 AI Governance & Oversight Survey
    Dives into how organizations are approaching AI governance, risk management, and oversight in an evolving regulatory landscape.
    Read the Survey Report

  2. Yooz 2026 AI Confidence Curve Survey
    Explores finance teams’ confidence in adopting AI and how trust in automation is evolving across organizations.
    Read the Survey Report

  3. Sagiss 2026 AI Phishing in the Workplace Survey 
    Highlights how cybercriminals are using AI to intensify phishing attacks and the growing risks to organizations.
    Read the Survey Report

  4. Liferay 2026 Broken Trust Survey
    Explores how poor digital experiences and broken websites are eroding customer trust, leading to lost revenue and brand dissatisfaction.
    Read the Survey Report

  5. Airedale 2025 Digital Guilt Index Survey 
    Investigates growing concerns around the environmental impact of digital activity and data usage.
    Read the Survey Report

  6. Airedale 2025 Data Center Neighborhood Survey
    Assesses public sentiment around data center development and its impact on local communities. 
    Read the Survey Report

  7. Integris 2025 U.S. Manufacturing Technology Readiness Survey (Consumers)
    Explores consumer perceptions of how prepared U.S. manufacturers are to adopt advanced technologies.
    Read the Survey Report

  8. Integris 2025 U.S. Manufacturing Technology Readiness Survey (Employees)
    Analyzes how manufacturing employees view their organizations’ readiness to implement new technologies and innovation.
    Read the Survey Report

  9. Integris 2025 Law Firm Cybersecurity and AI Survey
    Unpacks client perspectives on how law firms are handling cybersecurity risks and adopting AI technologies. 
    Read the Survey Report

  10. Liferay 2025 Digital Self-Service Survey
    Explores how frustrating digital experiences drive customers to abandon purchases and prefer self-service options.
    Read the Survey Report

  11. Rently 2025 AI in Leasing Survey
    Highlights how AI is transforming the leasing process and reshaping both renter and property manager experiences.
    Read the Survey Report

  12. Rently 2025 Smart Apartment Trends Survey
    Provides insight into renter preferences and adoption trends for smart home technology in apartment living.
    Read the Survey Report

  13. Sagiss 2024 IT Perceptions Survey 
    Explores how organizations perceive IT performance, priorities, and evolving technology challenges.
    Read the Survey Report

  14. Yooz 2024 AI in the Workplace Survey
    Analyzes employee attitudes toward the risks and opportunities AI brings to the workplace.
    Read the Survey Report

  15. AcquireBPO 2024 AI in Customer Service Survey
    Examines how poor AI-powered customer service experiences can impact customer trust and loyalty.
    Read the Survey Report

  16. Esker Survey: How Americans Are Adopting New Payment Technologies
    Evaluates consumer expectations around businesses adopting modern payment systems.
    Read the Survey Report

  17. Krista AI Trust Survey 2023
    Analyzes consumer trust in AI and its implications for businesses.
    Read the Survey Report

  18. Yooz AI in the Workplace Survey 2023
    Investigates the growing role of AI in workplace automation.
    Read the Survey Report

Holiday and Seasonal Trends

  1. Liveops 2025 Holiday AI & Customer Service Survey
    Explores how AI shaped the holiday shopping experience, revealing that while automation improved speed and accessibility, consumers still prefer human support for complex or trust-driven interactions.
    Read the Survey Report


  2. DuraPlas 2025 Holiday Foods Survey
    Breaks down how rising food costs are impacting holiday meal planning, with Americans prioritizing tradition and taste over budget constraints.
    Read the Survey Report


  3. DuraPlas 2025 Summer Cooling Survey
    Examines how rising energy costs and extreme heat are shaping how Americans prepare for and manage summer at home.
    Read the Survey Report


  4. DuraPlas 2024 Summer Cooling Survey
    Assesses how unprepared homeowners are for increasing summer energy costs and the financial strain of staying cool.
    Read the Survey Report


  5. Theatro 2024 Holiday Shopping Survey
    Examines the factors driving in-store holiday shopping, including the role of AI, customer experience, and evolving consumer expectations.
    Read the Survey Report


  6. Recurly 2023 Holiday Subscription Trends Survey
    Explores the shift toward subscription-based gifting, as consumers seek more personalized, budget-friendly, and experience-driven holiday presents.
    Read the Survey Report


  7. DuraPlas 2023 Holiday Foods Survey
    Looks at how Americans prioritize quality and tradition over cost when planning holiday meals, with a strong preference for homemade dishes and premium ingredients.
    Read the Survey Report


  8. DuraPlas 2023 Summer Cooling Survey 
    Reveals how rising temperatures and energy costs are influencing how Americans prepare for and manage summer cooling needs.
    Read the Survey Report


  9. Aprimo 2023 Holiday Content Survey
    Investigates how brands approach holiday content campaigns.
    Read the Survey Report


  10. Trustmi 2023 Business Payments Holiday Fraud Survey
    Explores the rise in B2B payment fraud during the holiday season, with increased transaction volumes and employee workloads creating greater vulnerability to cyberattacks.
    Read the Survey Report


  11. Beyond Finance 2022 Holiday Financial Stress Survey
    Analyzes how inflation and rising costs are driving financial anxiety during the holidays, with many Americans expecting to rely on credit and take on debt to cover expenses.
    Read the Survey Report


  12. Phelps United 2022 Holiday Gift Returns Survey
    Examines consumer behavior around gift returns during the holiday season.
    Read the Survey Report

     

Consumer Preferences and Decision-Making

  1. Rently 2026 Renting by Generation Survey
    Uncovers how renting behaviors and preferences differ across generations, from technology use to expectations around flexibility and affordability.
    Read the Survey Report


  2. DuraPlas 2025 Made in America Consumer Perceptions Survey
    Examines how tariffs and rising costs are shaping consumer attitudes toward American-made products.
    Read the Survey Report


  3. Rently 2025 Apartment Design & Decor Trends Survey
    Highlights how renters are adopting intentional, budget-friendly design by combining comfort, personalization, and smart tech to feel at home.
    Read the Survey Report


  4. Logile 2025 Convenience Store Food Quality & Safety Survey
    Explores key trends and concerns around food quality and safety in convenience retail operations.
    Read the Survey Report


  5. Recurly 2024 New Year’s Health & Wellness Subscription Survey
    Explores increasing interest in health and wellness-focused subscription services.
    Read the Survey Report


  6. Rently 2024 Rental Scams & Fraud Survey
    Reveals the growing threat of rental scams and their impact on renter trust and decision-making.
    Read the Survey Report


  7. Theatro Holiday Shopping Report 2024
    Highlights trends in consumer shopping behavior during the holiday season.
    Read the Survey Report


  8. Quext 2023 Smart Home Technology Trends Survey
    Shows strong consumer interest in smart home technology, ranked as the most exciting emerging tech, while affordability remains a key barrier to adoption.
    Read the Survey Report


  9. CloudTrucks 2023 How America Thinks and Talks Trucks Survey
    Reveals strong respect for truck drivers alongside lingering stereotypes and regional language differences.
    Read the Survey Report


  10. CloudTrucks 2023 Truck Parking Shortage Survey
    Shows low awareness of the parking crisis, with support for solutions often limited by “not in my backyard” concerns.
    Read the Survey Report


  11. Theatro 2023 Retail Customer Experience Survey 
    Analyzes evolving consumer expectations in the retail industry.
    Read the Survey Report

  12. Creative Realities 2023 QSR Menu & Ordering Habits Survey
    Analyzes consumer preferences and trends in the restaurant industry.
    Read the Survey Report

  13. Trust Signals Survey: What Makes Consumers Forgive Brands?
    Examines what helps brands regain consumer trust after making mistakes.
    Read the Survey Report

  14. DuraPlas 2023 and 2024 Summer Cooling Preferences Reports
    Explores consumer cooling preferences during peak summer months.
    Read the 2023 Survey Report
    Read the 2024 Survey Report

Workforce Trends and Challenges

  1. Connex Global 2025 KPI Confidence Gap Survey
    Reveals a gap between organizational performance metrics and leadership confidence in achieving key business goals.
    Read the Survey Report


  2. MagnaCare 2025 Network Rental Survey
    Investigates how remote work is widening healthcare access gaps, with younger employees more likely to use out-of-network care and consider switching jobs.
    Read the Survey Report


  3. MagnaCare LaborStrong 2025 Apprenticeship Perceptions Survey
    Shows strong public trust in union-led apprenticeships as cost-effective pathways to stable careers.
    Read the Survey Report

  4. Logile 2025 UK Labour Planning & Optimisation Survey
    Explores challenges and opportunities in workforce scheduling and labor optimization across UK retail.
    Read the Survey Report


  5. Logile 2025 Labor Planning & Optimization Survey
    Examines gaps between labor planning strategies and frontline execution in retail environments.
    Read the Survey Report


  6. MagnaCare 2025 Home Healthcare Workers Survey
    Sheds light on job satisfaction, retention challenges, and shifting expectations among home healthcare workers.
    Read the Survey Report


  7. MagnaCare 2025 Network Rental Survey
    Examines how remote work is impacting healthcare access and widening generational gaps in network coverage.
    Read the Survey Report


  8. MagnaCare 2025 Labor Union Perceptions Survey
    Highlights generational attitudes toward labor unions and their role in advancing workplace inclusivity.
    Read the Survey Report


  9. Thrust Flight 2025 Career Perceptions Survey
    Explores shifting attitudes toward career success, with Americans prioritizing passion, return on investment, and non-traditional career paths over prestige.
    Read the Survey Report


  10. Yooz 2025 Workplace Technology Resistance Survey
    Reveals how generational gaps, inadequate training, and rollout challenges are fueling resistance to new workplace technologies.
    Read the Survey Report


  11. Standley Systems 2024 Office Culture Survey
    Analyzes workplace culture and its effect on employee productivity.
    Read the Survey Report


  12. Theatro 2024 Retail Worker Safety Survey
    Shows how labor shortages and rising in-store incidents are increasing frontline safety risks, stress, and turnover.
    Read the Survey Report


  13. DuraPlas 2024 Workplace Safety Culture Survey
    Examines how employees perceive workplace safety practices and the factors shaping safety culture.
    Read the Survey Report


  14. Integris 2024 Law Firm Cybersecurity and AI Report
    Investigates cybersecurity practices and concerns in the legal industry.
    Read the Survey Report


  15. Aprimo 2023 Simplicity Survey
    Explores how the overuse of workplace apps can create complexity.
    Read the Survey Report


  16. CloudTrucks 2023 Truck Parking Shortage Report
    Explores how parking challenges impact the trucking industry.
    Read the Survey Report

  17. Verfico 2023 Survey: Wage Theft in America
    Investigates consumer and employee perspectives on wage theft across industries.
    Read the Survey Report

Financial and Operational Insights

  1. Integris 2026 Banking Trust and Technology Survey
    Highlights the growing gap between customer expectations and banking technology, with concerns around cybersecurity, AI, and consumer trust.
    Read the Survey Report


  2. Mobilization Funding 2025 Construction Delays Survey (Construction Pros)
    Shows how payment delays and cash flow issues, not just weather, are driving major construction setbacks.
    Read the Survey Report


  3. Mobilization Funding 2025 Construction Delays Survey (General Public)
    Explores how Americans perceive the causes and daily impact of construction delays, revealing a gap between public assumptions and industry realities.
    Read the Survey Report


  4. Yooz 2025 Leaders vs. Ledger Survey
    Reveals the growing disconnect between finance leaders and teams, where manual processes and outdated workflows hinder execution.
    Read the Survey Report


  5. Yooz 2024 Leaders vs. Ledger Survey
    Analyzes the disconnect between finance teams and leadership, revealing gaps in expectations, strategy, and operational realities.
    Read the Survey Report


  6. Yooz 2024 Finance Paper Dependence Survey
    Examines the hidden costs and inefficiencies of paper-based finance processes, highlighting barriers to digital transformation.
    Read the Survey Report


  7. Yooz 2024 Beyond the Balance Sheet Survey
    Highlights the importance of integrating financial data with decision-making.
    Read the Survey Report


  8. Aprimo Survey: The Complex Pursuit of Simplicity
    Analyzes the balance between complexity and simplicity in consumer choices.
    Read the Survey Report

  9. Yooz 2024 AI in Construction Survey
    Examines the adoption of AI technology in the construction sector.
    Read the Survey Report

Why Surveys Work for PR

Surveys are more than just numbers—they’re stories waiting to be told. By aligning surveys with timely issues and audience interests, we help our clients earn media coverage, build credibility, and amplify their voices in crowded markets. Learn more about how to conduct PR surveys and setting up an Digital PR survey infrastructure.

If you're interested in how a custom survey can elevate your brand’s visibility, let’s start a conversation.