--- title: "Worldwide Express: Unifying A Brand" description: Worldwide Express, a third-party logistics provider, enlisted Idea Grove to centralize its brand and messaging to position it as an industry powerhouse for future acquisition. image: https://www.ideagrove.com/hubfs/featured-image-wwe.jpg --- [![IG-Logo-250px](https://www.ideagrove.com/hs-fs/hubfs/Miscellaneous%20Imagery/IG%20Logo%202020/IG-Logo-250px.png?width=250&height=39&name=IG-Logo-250px.png) ](https://www.ideagrove.com/) ** [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) ** Close ** Close Public Relations # Worldwide Express: Unifying A Brand [**Back to client stories](https://www.ideagrove.com/case-studies) “The best teams know how to implement programs on time and on budget, even when faced with unexpected challenges. Idea Grove’s team has a track record of doing just that. They’ve experienced it all, and they don’t blink even when the unexpected happens.” DAVID KIGER, WORLDWIDE EXPRESS ![wwe-david-kiger](https://www.ideagrove.com/hs-fs/hubfs/wwe-david-kiger.png?width=550&height=602&name=wwe-david-kiger.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/blue-waves3.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/light-green-path.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/parpel-lines2.png) ![wwe-1](https://www.ideagrove.com/hubfs/wwe-1.png) ### The Challenge: Bringing Together A Decentralized Brand Serial entrepreneur David Kiger built Worldwide Express from the ground up into a successful third-party logistics business without any help from organized marketing or public relations efforts. Although the company’s decentralized franchise structure had allowed the business to thrive, Kiger had a bigger goal in mind: acquisition. He knew that if he wanted to grow at a pace that would attract potential buyers, he’d need to centralize the company’s brand and messaging and consistently communicate it to the market through proactive content marketing and public relations. It was a [transportation and logistics marketing](https://www.ideagrove.com/about/clients) challenge. ![wwe-2-1](https://www.ideagrove.com/hubfs/wwe-2-1.png) ### The Solution: Building A Brand For Rapid Growth We kicked off our relationship by meeting with Kiger and the Worldwide Express management team to hone a unique story the company could tell, and then incorporated that story into a formal messaging guidebook to help shape everything from marketing collateral, blog posts, ebooks, media outreach, and everything else in between. Our team then embarked on a multi-year effort of consistent blogging, email marketing, website design and public relations efforts. This robust plan was designed to help bring in new franchises, attract sales recruits, reach potential customers and shape the transportation industry’s perception of this growing powerhouse. Meanwhile, the Worldwide Express executive team continued to work to streamline operations and build a stronger company. ![wwe-results-2](https://www.ideagrove.com/hubfs/wwe-results-2.png) ### The Results: Successful Acquisition And Exit How successful was this branding campaign? So successful that Kiger was actually able to sell the company twice. After engaging with us and growing Worldwide Express to more than 115 franchisees, Kiger was able to sell the company to an investment firm in 2013. Kiger was later brought back to guide the business to its next stage of success, and we continued to help Worldwide Express tell its compelling story to the market. By 2016, WWE had consolidated its franchise network and more than quadrupled its earnings, reporting more than $750 million in earnings in 2015. Shortly after that, Kiger was able to make his second exit from the company when it merged with another freight brokerage provider to form one of the largest 3PLs in the country. ![](https://www.ideagrove.com/hubfs/purple-tringle.png) ![](https://www.ideagrove.com/hubfs/blue-pattern.png) ![](https://www.ideagrove.com/hubfs/green-rectangle.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/yellow-plus.png) ![](https://www.ideagrove.com/hubfs/blue-circle-f.png) ![](https://www.ideagrove.com/hubfs/purple-dots.png) ![](https://www.ideagrove.com/hubfs/yellow-circle-f.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/blue-wave4.png) ![](https://www.ideagrove.com/hubfs/green-shape.png) ![](https://www.ideagrove.com/hubfs/lines.png) ![](https://www.ideagrove.com/hubfs/purple-triangle-3.png) “ “ > ![LIZ THRAILKILL](https://www.ideagrove.com/hubfs/Image%2014.png) > > “Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You’ve done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It’s been phenomenal.” > > --- > > LIZ THRAILKILL [Read Our Client Stories** ](https://www.ideagrove.com/case-studies) [Work With Us** ](https://www.ideagrove.com/about/contact-old) ![](https://www.ideagrove.com/hubfs/blue-triangle-2.png) ![](https://www.ideagrove.com/hubfs/blue-cross.png) ![](https://www.ideagrove.com/hubfs/circle-white-min.png) ### How can we help you? ## Similar Client Stories When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around -- and who enjoy being around each other. We accomplish this by aligning our success with your success. ![](https://www.ideagrove.com/hubfs/logo-3.png) ###### Public Relations, Aprimo Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program. [Read more](https://www.ideagrove.com/test/aprimoprandsocial) ![](https://www.ideagrove.com/hubfs/logo-1.png) ###### Public Relations, CloudTrucks CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website.  [Read more](https://www.ideagrove.com/test/cloudtrucksprsurvey-0) [![See All Client Stories ›](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/412753/5cca2041-1777-4881-aab1-5626ea691d30.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/412753/5cca2041-1777-4881-aab1-5626ea691d30) **Contact Us** [(972) 235-3439](tel:9722353439) 16000 Dallas Parkway, Suite 200 Dallas TX, 75248 [Privacy Policy](https://www.ideagrove.com/privacy-policy/) [Terms of Use](https://www.ideagrove.com/terms-of-use/) [Brand Guidelines](https://www.ideagrove.com/brand-guidelines) - [Agency](https://www.ideagrove.com/about-old) - [Team ](https://www.ideagrove.com/about/team) - [Clients](https://www.ideagrove.com/about/clients-old) - [Careers](https://www.ideagrove.com/careers) - [Open Positions](https://www.ideagrove.com/careers/open-positions) - [Services](https://www.ideagrove.com/services-old) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy-old) - [Public Relations](https://www.ideagrove.com/services/public-relations-old) - [Website Design](https://www.ideagrove.com/services/website-design-old) - [Content Marketing](https://www.ideagrove.com/services/content-marketing-old) - Resources - [Case Studies](https://www.ideagrove.com/test) - [Blog](https://www.ideagrove.com/blog) - [Knowledge Base](https://info.ideagrove.com/knowledgebase) - [Inspiration Gallery](https://www.ideagrove.com/inspiration-gallery) [Privacy Policy](http://www-ideagrove-com.sandbox.hs-sites.com/privacy-policy/)   |   [Terms of Service](http://www-ideagrove-com.sandbox.hs-sites.com/terms-of-use/) Based in Dallas, Texas, Idea Grove has served B2B tech clients worldwide since 2005. © 2026 Idea Grove ```json { "@context" : "https://schema.org", "@id" : "https://www.ideagrove.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Lewisville", "addressRegion" : "TX", "postalCode" : "75056", "streetAddress" : "2540 King Arthur Blvd, Suite 209N" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "sales", "email" : "newbiz@ideagrove.com", "telephone" : "+1-972-235-3439" }, "description" : "Idea Grove is a B2B PR and visibility agency helping technology, manufacturing, and industrial companies build authority and improve discoverability through earned media, SEO, and AI visibility strategy.", "foundingDate" : "2004", "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations", "url" : "https://www.ideagrove.com/services/public-relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "AI Search Visibility", "url" : "https://www.ideagrove.com/services/ai-search-visibility" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "SEO & AI Optimization", "url" : "https://www.ideagrove.com/services/seo-ai" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing", "url" : "https://www.ideagrove.com/services/content-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Brand Strategy", "url" : "https://www.ideagrove.com/services/brand-strategy" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Website Design", "url" : "https://www.ideagrove.com/services/website-design" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Performance Marketing", "url" : "https://www.ideagrove.com/services/performance-marketing" } } ], "name" : "B2B PR and Visibility Services" }, "knowsAbout" : [ "B2B Public Relations", "AI Search Visibility", "SEO", "Content Marketing", "Brand Strategy", "Performance Marketing", "Earned Media" ], "legalName" : "Idea Grove LLC", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg", "width" : 200 }, "name" : "Idea Grove", "sameAs" : [ "https://www.linkedin.com/company/idea-grove", "https://twitter.com/ideagrove", "https://www.facebook.com/ideagrove" ], "url" : "https://www.ideagrove.com" } ```