--- title: Telling a Brand's Story Through Social Graphics description: View this case study to learn how Idea Grove achieved it's client's goal to drive website visits and increase social media reach and engagement. image: https://www.ideagrove.com/hubfs/oerlikon_thumb-1.jpg --- [![IG-Logo-250px](https://www.ideagrove.com/hs-fs/hubfs/Miscellaneous%20Imagery/IG%20Logo%202020/IG-Logo-250px.png?width=250&height=39&name=IG-Logo-250px.png) ](https://www.ideagrove.com/) ** [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) ** Close ** Close Public Relations # Telling a Brand's Story Through Social Graphics ![oerlikon](https://www.ideagrove.com/hs-fs/hubfs/IdeaGrove_2020/clients/oerlikon.jpg?width=270&height=270&name=oerlikon.jpg) [**Back to client stories](https://www.ideagrove.com/case-studies) ## The Challenge: Amplifying A Powerful Message With Nature Oerlikon, a global producer of innovative surface solutions, had a powerful story to tell. Its materials engineers drew inspiration from nature’s own vast array of ever-evolving biological surfaces. The company knew that telling the story of how biomimicry influences Oerlikon's product development would impact public opinion in a positive way. To do this, it needed a partner to help spread the word so its message would have the greatest possible impact on its target audience. The goal was to drive visits to the “nature” story, Oerlikon’s website, and to increase reach and engagement across all major social media channels. ![oerlikon-challenge](https://www.ideagrove.com/hs-fs/hubfs/ideaGrove_June_2016/Case_Studies/Oerlikon/oerlikon-challenge.png?width=722&height=804&name=oerlikon-challenge.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/blue-waves3.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/light-green-path.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/parpel-lines2.png) ![#030129 (4)](https://www.ideagrove.com/hubfs/ideaGrove_June_2016/Case_Studies/Oerlikon/%23030129%20(4).png) ### The Solution: Socializing Words And Images Together Oerlikon hired us to devise a social media strategy to deliver the story to target audiences while driving traffic to the company’s website. First, we created a series of nature-based visuals to accompany Oerlikon’s article. We then analyzed the target audiences and determined the optimum number of posts for each social media site. Overall, we created 30 tweets and 15 posts for Facebook, LinkedIn, and Google+, each paired with appropriate visuals and delivered over a four-week period. We actively reached out to key influencers via Twitter to motivate additional sharing, receiving likes, and retweets from many of them. Finally, because audiences responded so well to the content paired with media, we recommended Oerlikon continue using visuals and audiovisuals with its future content to heighten long-term engagement. ![OERLIKON-SLIDER3](https://www.ideagrove.com/hubfs/OERLIKON-SLIDER3.jpg) ### The Results: The Right Picture + 1000 Words = Engagement Sometimes a picture really is worth a thousand words. But when you pair powerful stories with the right visuals, the result is far greater. For Oerlikon, that’s the X we solved for: an explosion of social engagement. The posts of Oerlikon’s nature story with accompanying visuals resulted in significant increases in reader engagement across major social media channels. Compared to other content over the same period, they saw 43% more Facebook referrals... 58% more Twitter referrals… 62% more votes... a*nd a* *whopping 4.77 average star rating*. Proving that the right visual can amplify the message of stellar content to reach even wider audiences. ![](https://www.ideagrove.com/hubfs/purple-tringle.png) ![](https://www.ideagrove.com/hubfs/blue-pattern.png) ![](https://www.ideagrove.com/hubfs/green-rectangle.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/yellow-plus.png) ![](https://www.ideagrove.com/hubfs/blue-circle-f.png) ![](https://www.ideagrove.com/hubfs/purple-dots.png) ![](https://www.ideagrove.com/hubfs/yellow-circle-f.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/blue-wave4.png) ![](https://www.ideagrove.com/hubfs/green-shape.png) ![](https://www.ideagrove.com/hubfs/lines.png) ![](https://www.ideagrove.com/hubfs/purple-triangle-3.png) “ “ > --- [Read Our Client Stories** ](https://www.ideagrove.com/case-studies) [Work With Us** ](https://www.ideagrove.com/about/contact-old) ![](https://www.ideagrove.com/hubfs/blue-triangle-2.png) ![](https://www.ideagrove.com/hubfs/blue-cross.png) ![](https://www.ideagrove.com/hubfs/circle-white-min.png) ### How can we help you? ## Similar Client Stories When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around and who enjoy being around each other. We accomplish this by aligning our success with your success. ![](https://www.ideagrove.com/hubfs/logo-3.png) ###### Public Relations, Aprimo Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program. [Read more](https://www.ideagrove.com/test/aprimoprandsocial) ![](https://www.ideagrove.com/hubfs/logo-1.png) ###### Public Relations, CloudTrucks CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website.  [Read more](https://www.ideagrove.com/test/cloudtrucksprsurvey-0) [![See All Client Stories ›](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/412753/5cca2041-1777-4881-aab1-5626ea691d30.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/412753/5cca2041-1777-4881-aab1-5626ea691d30) **Contact Us** [(972) 235-3439](tel:9722353439) 16000 Dallas Parkway, Suite 200 Dallas TX, 75248 [Privacy Policy](https://www.ideagrove.com/privacy-policy/) [Terms of Use](https://www.ideagrove.com/terms-of-use/) [Brand Guidelines](https://www.ideagrove.com/brand-guidelines) - [Agency](https://www.ideagrove.com/about-old) - [Team ](https://www.ideagrove.com/about/team) - [Clients](https://www.ideagrove.com/about/clients-old) - [Careers](https://www.ideagrove.com/careers) - [Open Positions](https://www.ideagrove.com/careers/open-positions) - [Services](https://www.ideagrove.com/services-old) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy-old) - [Public Relations](https://www.ideagrove.com/services/public-relations-old) - [Website Design](https://www.ideagrove.com/services/website-design-old) - [Content Marketing](https://www.ideagrove.com/services/content-marketing-old) - Resources - [Case Studies](https://www.ideagrove.com/test) - [Blog](https://www.ideagrove.com/blog) - [Knowledge Base](https://info.ideagrove.com/knowledgebase) - [Inspiration Gallery](https://www.ideagrove.com/inspiration-gallery) [Privacy Policy](http://www-ideagrove-com.sandbox.hs-sites.com/privacy-policy/)   |   [Terms of Service](http://www-ideagrove-com.sandbox.hs-sites.com/terms-of-use/) Based in Dallas, Texas, Idea Grove has served B2B tech clients worldwide since 2005. © 2026 Idea Grove ```json { "@context" : "https://schema.org", "@id" : "https://www.ideagrove.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Lewisville", "addressRegion" : "TX", "postalCode" : "75056", "streetAddress" : "2540 King Arthur Blvd, Suite 209N" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "sales", "email" : "newbiz@ideagrove.com", "telephone" : "+1-972-235-3439" }, "description" : "Idea Grove is a B2B PR and visibility agency helping technology, manufacturing, and industrial companies build authority and improve discoverability through earned media, SEO, and AI visibility strategy.", "foundingDate" : "2004", "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations", "url" : "https://www.ideagrove.com/services/public-relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "AI Search Visibility", "url" : "https://www.ideagrove.com/services/ai-search-visibility" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "SEO & AI Optimization", "url" : "https://www.ideagrove.com/services/seo-ai" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing", "url" : "https://www.ideagrove.com/services/content-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Brand Strategy", "url" : "https://www.ideagrove.com/services/brand-strategy" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Website Design", "url" : "https://www.ideagrove.com/services/website-design" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Performance Marketing", "url" : "https://www.ideagrove.com/services/performance-marketing" } } ], "name" : "B2B PR and Visibility Services" }, "knowsAbout" : [ "B2B Public Relations", "AI Search Visibility", "SEO", "Content Marketing", "Brand Strategy", "Performance Marketing", "Earned Media" ], "legalName" : "Idea Grove LLC", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg", "width" : 200 }, "name" : "Idea Grove", "sameAs" : [ "https://www.linkedin.com/company/idea-grove", "https://twitter.com/ideagrove", "https://www.facebook.com/ideagrove" ], "url" : "https://www.ideagrove.com" } ```