--- title: Attracting Tier 1 Media In A Crowd description: Read this case study to learn how Idea Grove helps B2B technology companies build top-tier awareness to enhance brand trust. image: https://www.ideagrove.com/hubfs/Case%20Studies/NetBase/thumb-NetBase.jpg --- [![IG-Logo-250px](https://www.ideagrove.com/hs-fs/hubfs/Miscellaneous%20Imagery/IG%20Logo%202020/IG-Logo-250px.png?width=250&height=39&name=IG-Logo-250px.png) ](https://www.ideagrove.com/) ** [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) ** Close ** Close Public Relations # Attracting Tier 1 Media In A Crowd ![logo-NetBase](https://www.ideagrove.com/hs-fs/hubfs/Case%20Studies/NetBase/logo-NetBase.jpg?width=260&height=260&name=logo-NetBase.jpg) [**Back to client stories](https://www.ideagrove.com/case-studies) ### The Challenge: Building Top-Tier Brand Awareness Engaging today’s customers via social media is critical. But understanding what really drives those customers is tough. NetBase, a social media analytics company, delivers technology that exposes customers’ sentiments and motivators. That lets companies make the most of each marketing, sales and support effort. NetBase delivers enterprise social intelligence that lets an enterprise monitor, understand, and engage with customers in real-time. Using a high-precision Natural Language Processing engine, text analytics and machine learning, NetBase analyzes billions of social media posts to extract structured insights for business decisions. With NetBase’s social intelligence, business leaders at all levels can craft winning strategies, faster. However, NetBase needed to build awareness of its brand and expertise against competitors many times its size. So they engaged us to secure coverage in tier 1 media outlets—and to establish the NetBase brand as a leader in social media analytics. ![IG-Client-Story-NetBase-1](https://www.ideagrove.com/hs-fs/hubfs/IG-Client-Story-NetBase-1.png?width=550&height=780&name=IG-Client-Story-NetBase-1.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/blue-waves3.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/light-green-path.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/parpel-lines2.png) ![IG-Client-Story-NetBase-2](https://www.ideagrove.com/hubfs/IG-Client-Story-NetBase-2.png) ### The Solution: Capitalizing On Trends And Social Analytics We know the greatest opportunity to secure media coverage is to capitalize on current events and topical news. For NetBase, we planned to take a newsjacking approach. We would gather social media insights on time-sensitive topics of interest and share this data with reporters. We leveraged NetBase's own unique social listening software. This allowed us to analyze millions of social media conversations in real-time on a number of trending topics. We used the resulting insights in social sentiment to formulate compelling media pitches on selected topics. **The topics included:** - The GOP and Democratic presidential debates - The “leaked“ videos on Planned Parenthood - The flavor-debate on National Ice Cream Day - The MTV Video Music Awards Gathering insights and formulating pitches had to happen close to real-time. But by focusing the pitches and media outreach on buzzed topics and trending hashtags, we ensured NetBase got top coverage. ![netbase-results](https://www.ideagrove.com/hubfs/netbase-results.png) ### The Results: Tier 1 Media Coverage Soars Previously, NetBase’s infrequent media coverage came from trade and regional publications. Not anymore. Our newsjacking campaign secured more media coverage for NetBase in 3Q 2015 than the company received throughout all of 2014. In fact, from 2014 to 2015, total media mentions rose 242 percent, from 271 to 658. It’s even more significant that much of the new coverage came from Tier 1 media outlets. These included prominent publications like USA Today, The Washington Times, Fortune and Reuters. But NetBase also received direct coverage from major television news outlets like NBC, CBS, ABC and Fox News. The social amplification showed equally as drastic results. In 2014, NetBase saw 2,863 shares on social media, compared to a staggering 31,295 social shares in 2015—a 933 percent increase. ![](https://www.ideagrove.com/hubfs/purple-tringle.png) ![](https://www.ideagrove.com/hubfs/blue-pattern.png) ![](https://www.ideagrove.com/hubfs/green-rectangle.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/yellow-plus.png) ![](https://www.ideagrove.com/hubfs/blue-circle-f.png) ![](https://www.ideagrove.com/hubfs/purple-dots.png) ![](https://www.ideagrove.com/hubfs/yellow-circle-f.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/blue-wave4.png) ![](https://www.ideagrove.com/hubfs/green-shape.png) ![](https://www.ideagrove.com/hubfs/lines.png) ![](https://www.ideagrove.com/hubfs/purple-triangle-3.png) “ “ > ![LIZ THRAILKILL](https://www.ideagrove.com/hubfs/Image%2014.png) > > “Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You’ve done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It’s been phenomenal.” > > --- > > LIZ THRAILKILL [Read Our Client Stories** ](https://www.ideagrove.com/case-studies) [Work With Us** ](https://www.ideagrove.com/about/contact-old) ![](https://www.ideagrove.com/hubfs/blue-triangle-2.png) ![](https://www.ideagrove.com/hubfs/blue-cross.png) ![](https://www.ideagrove.com/hubfs/circle-white-min.png) ### How can we help you? ## Similar Client Stories When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around -- and who enjoy being around each other. We accomplish this by aligning our success with your success. ![](https://www.ideagrove.com/hubfs/logo-3.png) ###### Public Relations, Aprimo Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program. [Read more](https://www.ideagrove.com/test/aprimoprandsocial) ![](https://www.ideagrove.com/hubfs/logo-1.png) ###### Public Relations, CloudTrucks CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website.  [Read more](https://www.ideagrove.com/test/cloudtrucksprsurvey-0) [![See All Client Stories ›](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/412753/5cca2041-1777-4881-aab1-5626ea691d30.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/412753/5cca2041-1777-4881-aab1-5626ea691d30) **Contact Us** [(972) 235-3439](tel:9722353439) 16000 Dallas Parkway, Suite 200 Dallas TX, 75248 [Privacy Policy](https://www.ideagrove.com/privacy-policy/) [Terms of Use](https://www.ideagrove.com/terms-of-use/) [Brand Guidelines](https://www.ideagrove.com/brand-guidelines) - [Agency](https://www.ideagrove.com/about-old) - [Team ](https://www.ideagrove.com/about/team) - [Clients](https://www.ideagrove.com/about/clients-old) - [Careers](https://www.ideagrove.com/careers) - [Open Positions](https://www.ideagrove.com/careers/open-positions) - [Services](https://www.ideagrove.com/services-old) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy-old) - [Public Relations](https://www.ideagrove.com/services/public-relations-old) - [Website Design](https://www.ideagrove.com/services/website-design-old) - [Content Marketing](https://www.ideagrove.com/services/content-marketing-old) - Resources - [Case Studies](https://www.ideagrove.com/test) - [Blog](https://www.ideagrove.com/blog) - [Knowledge Base](https://info.ideagrove.com/knowledgebase) - [Inspiration Gallery](https://www.ideagrove.com/inspiration-gallery) [Privacy Policy](http://www-ideagrove-com.sandbox.hs-sites.com/privacy-policy/)   |   [Terms of Service](http://www-ideagrove-com.sandbox.hs-sites.com/terms-of-use/) Based in Dallas, Texas, Idea Grove has served B2B tech clients worldwide since 2005. © 2026 Idea Grove ```json { "@context" : "https://schema.org", "@id" : "https://www.ideagrove.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Lewisville", "addressRegion" : "TX", "postalCode" : "75056", "streetAddress" : "2540 King Arthur Blvd, Suite 209N" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "sales", "email" : "newbiz@ideagrove.com", "telephone" : "+1-972-235-3439" }, "description" : "Idea Grove is a B2B PR and visibility agency helping technology, manufacturing, and industrial companies build authority and improve discoverability through earned media, SEO, and AI visibility strategy.", "foundingDate" : "2004", "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations", "url" : "https://www.ideagrove.com/services/public-relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "AI Search Visibility", "url" : "https://www.ideagrove.com/services/ai-search-visibility" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "SEO & AI Optimization", "url" : "https://www.ideagrove.com/services/seo-ai" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing", "url" : "https://www.ideagrove.com/services/content-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Brand Strategy", "url" : "https://www.ideagrove.com/services/brand-strategy" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Website Design", "url" : "https://www.ideagrove.com/services/website-design" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Performance Marketing", "url" : "https://www.ideagrove.com/services/performance-marketing" } } ], "name" : "B2B PR and Visibility Services" }, "knowsAbout" : [ "B2B Public Relations", "AI Search Visibility", "SEO", "Content Marketing", "Brand Strategy", "Performance Marketing", "Earned Media" ], "legalName" : "Idea Grove LLC", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg", "width" : 200 }, "name" : "Idea Grove", "sameAs" : [ "https://www.linkedin.com/company/idea-grove", "https://twitter.com/ideagrove", "https://www.facebook.com/ideagrove" ], "url" : "https://www.ideagrove.com" } ```