--- title: Maximizing Opportunities description: Read this case study to learn how Idea Grove uses PR, content and inbound to help B2B companies motivate prospects in a time of change image: https://www.ideagrove.com/hubfs/BEARCOMM-PORT-MOVER.jpg --- [![IG-Logo-250px](https://www.ideagrove.com/hs-fs/hubfs/Miscellaneous%20Imagery/IG%20Logo%202020/IG-Logo-250px.png?width=250&height=39&name=IG-Logo-250px.png) ](https://www.ideagrove.com/) ** [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) [ Let’s Grove! ** ](https://www.ideagrove.com/about/contact) ** Close ** Close Public Relations # Maximizing Opportunities ![bearcom-client-logo](https://www.ideagrove.com/hs-fs/hubfs/IdeaGrove_2020/clients/bearcom-client-logo.jpg?width=150&height=150&name=bearcom-client-logo.jpg) [**Back to client stories](https://www.ideagrove.com/case-studies) ### The Challenge: Motivating Prospects In A Time Of Change BearCom is the only nationwide dealer and integrator of wireless communications equipment. It sells, services and rents two-way radios and other communications equipment for applications in almost any industry imaginable. BearCom is also Motorola Solutions’ largest channel partner worldwide. Prestigious national events—including the Olympic Games, the World Cup, the Super Bowl, even international superstar concerts—have featured BearCom’s product and services. Recently, BearCom Wireless saw a unique challenge and revenue opportunity. A federal mandate was requiring thousands of businesses to reduce their radio bandwidth. BearCom knew these organizations had to convert or replace tens of thousands of radios. To maximize its opportunity for both new sales and service, BearCom engaged us. The goal: create a new type of marketing campaign—one that drove awareness, engagement and ultimately conversion. ![IG-Client-Story-Bearcom-1](https://www.ideagrove.com/hs-fs/hubfs/IG-Client-Story-Bearcom-1.png?width=550&height=780&name=IG-Client-Story-Bearcom-1.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/blue-waves3.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/light-green-path.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/parpel-lines2.png) ### The Solution: Awareness, Engagement, and Conversion We took a three-pronged approach. First, we would use public relations for awareness. Over the course of the year, we developed and published eight news releases and customer advisories. Second, we created content for engagement, including monthly blog posts about the narrowbanding mandate. We also crafted a nationally published byline article to promote BearCom’s thought leadership. Finally, we created an instructional video and assisted with inbound marketing to drive conversion. The following year, we continued to drive increased awareness among BearCom's customers. That effort culminated with the re-launch of TodaysWirelessWorld.com, the online version of BearCom’s news magazine. All the while, we created compelling content for the website. We also provided extensive support in public relations, marketing and social media. ![bearcom-results](https://www.ideagrove.com/hubfs/bearcom-results.png) ### The Results: Opportunity + Action = A Most Successful Year Throughout the campaign, BearCom saw increases in web traffic, sales leads and downloads. But the most significant metric? The company recorded one of the most financially successful years in its history. Readership of TodaysWirelessWorld.com experienced rapid growth. Within months the e-zine attracted over 5,000 monthly visitors and almost 10,000 page views. Even more important, it was sending hundreds of visitors to BearCom. As a result, BearCom’s chief marketing officer was named a finalist for the DFW AMA Marketer of the Year Award. ![](https://www.ideagrove.com/hubfs/purple-tringle.png) ![](https://www.ideagrove.com/hubfs/blue-pattern.png) ![](https://www.ideagrove.com/hubfs/green-rectangle.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/yellow-plus.png) ![](https://www.ideagrove.com/hubfs/blue-circle-f.png) ![](https://www.ideagrove.com/hubfs/purple-dots.png) ![](https://www.ideagrove.com/hubfs/yellow-circle-f.png) ![](https://www.ideagrove.com/hubfs/Sep%202020/green-dots.png) ![](https://www.ideagrove.com/hubfs/blue-wave4.png) ![](https://www.ideagrove.com/hubfs/green-shape.png) ![](https://www.ideagrove.com/hubfs/lines.png) ![](https://www.ideagrove.com/hubfs/purple-triangle-3.png) “ “ > ![LIZ THRAILKILL](https://www.ideagrove.com/hubfs/Image%2014.png) > > “Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You’ve done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It’s been phenomenal.” > > --- > > LIZ THRAILKILL [Read Our Client Stories** ](https://www.ideagrove.com/case-studies) [Work With Us** ](https://www.ideagrove.com/about/contact-old) ![](https://www.ideagrove.com/hubfs/blue-triangle-2.png) ![](https://www.ideagrove.com/hubfs/blue-cross.png) ![](https://www.ideagrove.com/hubfs/circle-white-min.png) ### How can we help you? ## Similar Client Stories When you’re looking for an agency to work with, you want more than a company that can execute on tactics. You want a team you can partner with to achieve broader goals. Just as important, you want to work with people who you enjoy being around -- and who enjoy being around each other. We accomplish this by aligning our success with your success. ![](https://www.ideagrove.com/hubfs/logo-3.png) ###### Public Relations, Aprimo Despite being a pioneering brand in the digital asset management industry for over 25 years, Aprimo's brand awareness remained relatively low. Idea Grove developed a customized approach to enhancing Aprimo’s brand visibility and thought leadership through a comprehensive public relations and social media program. [Read more](https://www.ideagrove.com/test/aprimoprandsocial) ![](https://www.ideagrove.com/hubfs/logo-1.png) ###### Public Relations, CloudTrucks CloudTrucks collaborated with Idea Grove on the 2023 Truck Parking Shortage Survey to gather insights on the overall perceptions of truck drivers, their awareness of the prevailing truck parking shortage, and potential remedies for the issue. Idea Grove then launched a comprehensive media relations campaign, distributing a press release and leveraging the survey report on the CloudTrucks website.  [Read more](https://www.ideagrove.com/test/cloudtrucksprsurvey-0) [![See All Client Stories ›](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/412753/5cca2041-1777-4881-aab1-5626ea691d30.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/412753/5cca2041-1777-4881-aab1-5626ea691d30) **Contact Us** [(972) 235-3439](tel:9722353439) 16000 Dallas Parkway, Suite 200 Dallas TX, 75248 [Privacy Policy](https://www.ideagrove.com/privacy-policy/) [Terms of Use](https://www.ideagrove.com/terms-of-use/) [Brand Guidelines](https://www.ideagrove.com/brand-guidelines) - [Agency](https://www.ideagrove.com/about-old) - [Team ](https://www.ideagrove.com/about/team) - [Clients](https://www.ideagrove.com/about/clients-old) - [Careers](https://www.ideagrove.com/careers) - [Open Positions](https://www.ideagrove.com/careers/open-positions) - [Services](https://www.ideagrove.com/services-old) - [Brand Strategy](https://www.ideagrove.com/services/brand-strategy-old) - [Public Relations](https://www.ideagrove.com/services/public-relations-old) - [Website Design](https://www.ideagrove.com/services/website-design-old) - [Content Marketing](https://www.ideagrove.com/services/content-marketing-old) - Resources - [Case Studies](https://www.ideagrove.com/test) - [Blog](https://www.ideagrove.com/blog) - [Knowledge Base](https://info.ideagrove.com/knowledgebase) - [Inspiration Gallery](https://www.ideagrove.com/inspiration-gallery) [Privacy Policy](http://www-ideagrove-com.sandbox.hs-sites.com/privacy-policy/)   |   [Terms of Service](http://www-ideagrove-com.sandbox.hs-sites.com/terms-of-use/) Based in Dallas, Texas, Idea Grove has served B2B tech clients worldwide since 2005. © 2026 Idea Grove ```json { "@context" : "https://schema.org", "@id" : "https://www.ideagrove.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Lewisville", "addressRegion" : "TX", "postalCode" : "75056", "streetAddress" : "2540 King Arthur Blvd, Suite 209N" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "sales", "email" : "newbiz@ideagrove.com", "telephone" : "+1-972-235-3439" }, "description" : "Idea Grove is a B2B PR and visibility agency helping technology, manufacturing, and industrial companies build authority and improve discoverability through earned media, SEO, and AI visibility strategy.", "foundingDate" : "2004", "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations", "url" : "https://www.ideagrove.com/services/public-relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "AI Search Visibility", "url" : "https://www.ideagrove.com/services/ai-search-visibility" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "SEO & AI Optimization", "url" : "https://www.ideagrove.com/services/seo-ai" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing", "url" : "https://www.ideagrove.com/services/content-marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Brand Strategy", "url" : "https://www.ideagrove.com/services/brand-strategy" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Website Design", "url" : "https://www.ideagrove.com/services/website-design" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Performance Marketing", "url" : "https://www.ideagrove.com/services/performance-marketing" } } ], "name" : "B2B PR and Visibility Services" }, "knowsAbout" : [ "B2B Public Relations", "AI Search Visibility", "SEO", "Content Marketing", "Brand Strategy", "Performance Marketing", "Earned Media" ], "legalName" : "Idea Grove LLC", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.ideagrove.com/hubfs/Idea_Grove_2023/Images/General/logo.svg", "width" : 200 }, "name" : "Idea Grove", "sameAs" : [ "https://www.linkedin.com/company/idea-grove", "https://twitter.com/ideagrove", "https://www.facebook.com/ideagrove" ], "url" : "https://www.ideagrove.com" } ```