Let’s Grove!
About

Scott oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.

Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.

IG 101
  • My first work of nonfiction was a recipe for a liver loaf sandwich, written on an index card.
  • I became a Miami Dolphins fan when they won their last Super Bowl and have been suffering ever since.
  • During a visit to Japan, my tour bus was attacked by snow monkeys.

Trust Signals

Trust Signals is a new project from Scott Baradell, CEO of the unified PR and marketing agency Idea Grove, one of the top 25 technology PR firms in the United States.

For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow.

In 2020, Scott began writing Trust Signals: The New PR, outlining a new framework for the practice of public relations, to be published by LionCrest in 2021.

Learn More About Trust Signals 
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Kady’s Awards and Certifications

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Hubspot Marketing Software
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Hubspot Inbound Marketing
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Hubspot Solutions Partner
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Hubspot Email Marketing
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Hubspot Service Hub

Articles by Scott Baradell

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