Liz oversees Idea Grove’s delivery team of strategy, public relations, content, creative and digital marketing experts to ensure that client programs are achieving the best possible results. She brings a passion for building high-performance teams, helping team members discover their unique talents and hone their craft. Endlessly fascinated with technology, she enjoys the opportunity to dive deep into a client’s differentiators and help them develop a unique story that resonates.
She joined Idea Grove in 2013, and through the years has played a pivotal role in helping emerging companies compete aggressively against legacy providers, underdogs achieve leader status, and niche vendors rebrand and transition into new markets. In 2018 she was promoted to Idea Grove’s senior leadership team and led its launch of specialty teams providing deeper expertise and agility to client programs.
Liz is active in the local DFW PR community, currently serving her second term on the board of the Public Relations Society of America - Dallas Chapter. She's the recipient of the 2021 and 2022 40 Under 40 award recognizing the top young professionals in marketing, communications and media, as well as the 2022 President’s Award of Outstanding Service to the Chapter.
Before joining Idea Grove, Liz led the public relations program at the martech software company AWeber.
She holds a Bachelor of Arts degree in political science from Texas A&M University.
I’m a Texas native, but will always have a soft spot for Philadelphia after living there for 6.5 years after college.
Nothing beats 90s sitcoms, and you’ll typically find Frasier and Seinfeld on repeat in my house.
My hobby is taking up hobbies. I love mastering a new skill and then moving onto something new.