Les crafts a wide variety of compelling content for Idea Grove’s technology clients. He regularly writes case studies, eBooks, white papers and bylined articles, not to mention website copy, landing pages and email campaigns to promote those assets. Les also develops our clients’ core messaging and content marketing strategies.

Les has a knack for translating complexity into language any audience can understand, from techies all the way to the C-suite. Nearly 30 years in technology give Les a unique voice that speaks to both the seller’s and buyer’s points-of-view.

Before turning his full attention to copywriting, Les was director of IT operations and development for NTT America and before that, a hardcore software developer. He graduated with a Bachelor of Science degree in Computer Science from Texas A&M University.

IG 101
  • My eclectic hobbies are homemade cheese - and winemaking.
  • Born and raised in Texas, USA, I now happily live in Yucatán, México.

  • I worked "decades" in IT and enterprise software before finding my true calling.

DFWHUG Co-Leader, HubSpot Specialist

Idea Grove’s HubSpot Specialist, Kady White, has been leading the DFW Chapter of HubSpot User Groups since 2019, bringing with her over 8 years of experience as a HubSpot user.

HubSpot’s mission is to help organizations grow better; DFWHUG’s mission is to provide HubSpot users with programming and content to help them do just that.

DFW HubSpot User Group (HUG)  
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Kady’s Awards and Certifications

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Hubspot Marketing Software
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Hubspot Inbound Marketing
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Hubspot Solutions Partner
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Hubspot Email Marketing
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Hubspot Service Hub

Articles by Les Worley

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