About
Back when video games were just getting started, Les graduated with a Bachelor of Science degree in Computer Science from Texas A&M University. That set him up for a career as a hardcore software developer and then a director of IT operations and development. Nearly 30 years later, Les stopped coding enterprise applications and building datacenters and instead, he started writing about them.
As Idea Grove’s Content Director, Les oversees the development of “all things content.” Les has a knack for translating complexity into language anyone — from techies to the C-suite — can understand. His team produces content from engaging case studies, eBooks and white papers to thought leadership articles and blog posts to website copy, landing pages and email campaigns. Les also develops our clients’ core messaging and content marketing strategies.
As an Idea Grove client once said, “To write about technology, you first have to understand technology. To write about it time and again in a way that engages the target audience, you have to be able to stand back, see the bigger picture, and get creative. That’s where Les checks all the boxes.”
IG 101
- My more eclectic hobbies are homemade cheese and winemaking.
- Born and raised in Texas, USA, I now happily live in and work from Yucatán, México.
- I worked "decades" in IT and enterprise software before finding my true calling.
