It used to be so easy. You hired an SEO firm, gave them a list of keywords and sat back to watch your company climb up the search rankings. Not anymore.
Search engines now demand that websites and authors earn their authority and receive the visibility they deserve based on the quality of their content.
All of this works in favor of the good guys: companies that want to produce quality content and use search marketing to get that content in front of people who want it.
By consistently publishing great content that attracted hundreds of links and ensuring the architecture and coding made the site index for humans and search engines, we increased traffic for a supply chain management software company by 150%.