When conceived and executed properly, an integrated PR and marketing program takes an organization's key messages and leverages them to their fullest -- captivating audiences and drawing prospects through the sales funnel consistently and efficiently. Today, the benefits of integration are magnified by analytics that drive iterative improvements.
Idea Grove's I2O platform starts with ideation. We work with our B2B technology clients to develop the best ideas for advancing your brand and attracting new customers. Next, we develop a comprehensive program based on these ideas. Then, we execute the plan on time and within budget. Finally, we analyze the treasure trove of data yielded by each integrated campaign to inform and improve the next.
Idea Grove begins every engagement with research. We talk with you, with the media that covers your industry, and with the buyers who choose between you and your competitors. We use the insights from this data to develop precision-crafted strategies that connect deeply with your target audiences.
Even the best ideas are only as good as the plan built around them. From media playbooks and content calendars to agile web development and metrics-based digital marketing initiatives, the Idea Grove team consistently transforms creative energy into practical programs.
As boxer Mike Tyson famously said, “Everyone has a plan till they get punched in the mouth.” The best teams know how to implement programs on time and on budget, even when faced with unexpected challenges. Idea Grove’s team has a track record of doing just that.
As each campaign or program phase is completed, Idea Grove collects and carefully analyzes the resulting data. This includes media coverage, website analytics, CRM data and more. We use this information to gather new insights and optimize strategies for the next phase of our journey together.
“A couple of years ago at Pivot3, we found ourselves in a fast growing and highly valued industry segment, and one where we had the best and most powerful technology solution, but we were an unknown in the market. It was great to have the best solution but we needed to radically improve our visibility in order to grow. We retained the team at Idea Grove to help us with this challenge and they significantly upped our game, resulting in increased coverage by key media outlets, far higher profiles on-line and in social networks, and more of our people out and talking with external groups about our company."